Upload
real-world-inc
View
344
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Showcases were updated in detail and added Indonesian media in appendix.
Citation preview
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Introduction of Crowdsourcing Services“CROWD”
RealWorld Inc. http://realworld.jp/crowd/ http://poin-‐‑‒web.co.id/
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
1 Company Profile
2 Crowdsourcing Service in Japan
3 Online Media in Indonesia
Appendix
2
Agenda
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
1. Company Profile
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved. 4
1-‐‑‒1. Corporate Profile: Overall
Com Name RealWorld Inc.
Incorporated 29 July, 2005 Capital USD 1,850K
# of Staff Approx. 80
Location Mansard Daikanyama 8fl, 10-‐‑‒1, Sarugaku-‐‑‒cho, Shibuya, Tokyo, JapanTEL: +81-‐‑‒35456-‐‑‒4180 FAX: +81-‐‑‒ 3-‐‑‒5456-‐‑‒4181
Group Company, Other Offices
Overseas Company
<RealWorld Asia Pte Ltd (Singapore from 2011)>Conducting and managing the overseas business<PT. Situs Karunia Indonesia (Indonesia from 2012)>Running online media, “poin-‐‑‒web.co.id”, providing crowdsourcing and online ads in Indonesia
Board Member
CEO Masaaki KikuchiDirector Kazuto HigashimotoDirector Keita KumasakaDirector Daisuke Nakamura
4
Group Company READO Ltd. (Hokkaido) REALCORE (Tokyo) Real Marketing (Tokyo)
Other Offices CROWDSOURCING HQ (Tokyo) HONGO LABO (Tokyo) SENDAI BRANCH OFFICE (Miyagi)
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Over
20 websites
5
1-‐‑‒2. Corporate Profile: Business Overall
5
Japan’s No. 1 Online Reward Media Over
8million registered users
Over
3,000 concurrent online contents
Client Company
Order Tasks
Crowdsourcing
Online Ads
Order Ads
Work
Buy/Register
User
Points Cash, Voucher
Points
Points Redemption
Point Providing Partners(30+)
Cash, Voucher
Points
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
2. Crowdsourcing Service in Japan
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
2-‐‑‒1. Crowdsourcing Service: Overall
7 u Started Japanese crowdsourcing operations in 2008 as one of pioneers
u Focusing on micro-‐‑‒task operationsu Having the overseas operation in Jakarta, started English operation in September 2013
Tasks CompletedOver
14mio tasks
Registered UsersOver
8mio users
Amount RewardedOver
USD 60mio
7
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
2-‐‑‒2. Crowdsourcing Service: Why CROWD?
Extremely Fast!Our 490,000 workers can assist your tasks so you can save your time dramatically!
Accurate and Reliable!l Our workers are well educated and has/had working experience so our working quality is very reliable and accurate.
l Higher quality control by “high-‐‑‒skilled workers”
Compelling Know-‐‑‒how!Started 5 years ago and have been experienced many kinds of 14 million tasks. Hence we could build quality control methods and develop know-‐‑‒how.
8
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved. 9
2-‐‑‒3. Crowdsourcing Service: Task Menu
9
1. Data Entry 2. Writing 3. Picture Uploadingl Data entry of information for some application forms
l Data entry of property information
l Data entry of products
l Free text writingl Writing promotion textsl Making quizl Writing of product explanationl Writing of mobile app explanation
l Taking / uploading pictures of properties or shops
l Collecting market price of gasoline
l Research / taking pictures of parking
4. Search / Data Collection 5. Check / Categorizing 6. Registering / Posting
l Search and data collection onlinel Creating listsl Research on competitorsl Research on lowest price in the market
l Checking broken linkl Checking the destination of linksl Judging quiz answersl Checking / surveillance of review posting
l Categorizing products / websites
l Supporting the registration of EC sites
l Posting reviewl Member registration on client sites
7. Web-‐‑‒page Creation 8. Modification / Resizing 9. Research / Promotionl Creating web pagesl Launching new blogsl Writing articles on blogs
l Resizing / retouching image datal Deleting text data from product info
l Rewriting product information
l Analyzing SNS usersl Promoting “Like” increase on Facebook pages
l Research on questionnaire / monitor research
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Background / IssueLack of text contents due to the following; v Much workload to manage writersv Struggle to manage the quality of writingsv Long term to finish massive writing contents and not easy to control the delivery timeline
RealWorldʼ’s SolutionRealWorld conducted the initial test for new workers in order to choose good workers and the work page with several kinds of systematic restrictions, such as minimum number of characters, required keywords and others.
10
Achievement
2-‐‑‒4-‐‑‒1. Showcase: Text Writing
Ø Could generate 10,000 original writings! Ø Could finish in 83% shorter from 6M to 1M by ! Ø 75%-‐‑‒saved costs from USD80K to USD20K! Ø No need to manage workforces
Workflow① The client orders the text wiring works, defining the requirement of writings and expected timeline.② RealWorld sets up the worker interface, systematic restrictions and database for works, then places this task on CROWD platform.
③ Existing workers choose this task and do this task and RealWorld restores the writing contents, which are verified by the system.
④ RealWorld delivered the writing contents at agreed intervals.
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Background / IssueThe clients had the critical issues such as many inconsistent or missing product informationv Enormous costs due to massive productsv Very difficult to categorize all products properly
v Long term to finish categorizing works
RealWorldʼ’s SolutionRealWorld conducted all workflow prepared the user-‐‑‒friendly work-‐‑‒page for general workers based on the requirement and workers submitted all categorizing results to RealWorld. RealWorld provided all data the client finally after checking the data.
11
Achievement
2-‐‑‒4-‐‑‒2. Showcase: E-‐‑‒commerce Data Improvement
Ø Could finish 1million+ products info in much shorter duration from originally assumed 6M to 2M!
Ø Saved massive costs from the original budget: USD100K to USD30K!
Ø The client could also potential buyers from RealWorld!
Workflow① The client orders the categorizing works with the scope of the products and expected timeline. ② RealWorld sets up the worker interface, systematic restrictions and database for works, then places this task on CROWD platform.
③ Existing workers choose this task and do this task and RealWorld restores the working results. ④ RealWorld delivered the categorizing content at agreed intervals.
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Background / IssueThe client utilized part-‐‑‒time workers previously; v Struggle to manage the accuracy of tasksv High cost & much workload to manage workers
v Long term to finish data entry tasksv Enormous costs due to massive products
RealWorldʼ’s SolutionRealWorld prepared the initial test for new workers in order to choose accurate workers and the work page. During each data entry work, the system checked by cross-‐‑‒checking with past correct data and judged immediately.
12
Achievement
2-‐‑‒4-‐‑‒3. Showcase: Product Review Writing
Workflow① The client orders data entry works with expected timeline.② RealWorld sets up the workflow from the data conversion from paper to digital, breaking into tiny chips, the worker interface, checking functions and assembling flow, then places this task on CROWD platform.
③ Existing workers choose this task and do this task and RealWorld restores the data entryʼ’s contents, which are cross-‐‑‒checked by the system.
④ RealWorld delivered all data entryʼ’s contents at agreed intervals.
Ø Could finish 20K CV data in shorter duration from 15days to only 1day!
Ø Saved massive costs from the original budget: USD10K to USD3K! Ø Could get more accurate data than the previous human operation from 99% to 99.993% with triple check!
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Appendix
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Many active users working for second income with high quality!
• Male : Female = 40%:60% • 20-40 Housewife (well educated and worked before) • 20-30 General employee • Early 20 Student
性別
■Geographical Distribution ■Gender/Age
■Monthly Income Model Case
A: USD 1,000 in 8hr/day B: USD 500 in 5hr/day C: USD 150 in 2hr/day
*20 working days in average
Kanto 33%
Chubu 19%
Kansai 19%
Hokkaido 6%
Kyushu 8%
Chugoku Shikoku 6%
Tohoku 9%
Appendix 1: User Profile in Japan
0%
5%
10%
15%
20%
25%
30%
10-‐19 20-‐34 35-‐49 over 50
男性 女性
38%62%
Male Female
14
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
Appendix 2: Competitive Comparison in Japan
CROWD L C S M J
Starting Date Dec 2008 Apr 2008 Nov 2011 Aug 2011 Jun 2011 Aug 2012
# of Worker 8million 219,000 460,000 31,000 2,000 Not disclosed
Task Completed 14,000,000 239,000 Not disclosed 8,400 Not disclosed Not disclosed
Total Awarded USD60mio USD183mio USD53.5mio USD890K Not disclosed Not disclosed
Redeem to Point Cash Cash Point Cash Cash
Micro-‐‑‒task Oriented High Mid Low Mid Not provided Mid
Job Matching Mid Mid High Not provided High Not provided
User Profile
Mainly housewife, office employee, having general business skill
Freelance and housewife Freelance Housewife and
othersDesigner and other skilled persons
Housewife and others
Our CROWD is most micro-‐‑‒task oriented in Japan and can provide high delivery capacity and quality!
Shown Upon Request
15
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.
redeem
Appendix 3: Media Overall in Indonesia
poin-‐‑‒web.co.id is leading online reward industry in Indonesia!
16
Visit & play
ad order
micro-‐‑‒task
game online ads
invitation Crowd-‐‑‒sourcing# of User
Over20,000
Type of TaskEN and IDTASKS
ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.