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My guest lecture to the marketing class of IIT Delhi on Introduction to social media. It covers basics like:a) What is social mediab) How are businesses using it
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An introduction to social media
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Edito Citizeno Marketo
01
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Edito
01.a
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Citizeno
01.b
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Marketo
01.c
02
We will answer 2 Questions:
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What is social media? How businesses are leveraging it?
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What is social
media?
03a
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What is it not!
03a.1
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NOT Facebook +
Social Media is:
03a.2
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NOT online
marketing
Social Media is:
03a.3
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NOT ‘just’ about
marketing
Social Media is:
03b
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Then what is it!
03b.1
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Collaboration
Social Media is about:
Content Gatekeepers
Crowdsourcing
Edito Citizeno
Case
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How Twitter &
Ushahidi do it!
03b.2
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Offline behavior
powered by online tools
Social Media is about:
Case
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How Grubwith.us
does it!
03b.3
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Building communities around
a social need or talking point
Social Media is about:
Case
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How Facebook
does it
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How Twitter does
it
Case
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How LinkedIn
does it
Case
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How Pampers.com
does it
Case
03c
What did we learn?
Co created by people
Shift of power from content gatekeepers
to crowd
1. Social media is collaborative media
2. Built around social needs or objects
•
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Every popular social channel has
identified a unique social need and built
a network / community around it
3. Generate customer data
04
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How are businesses
leveraging social
media?
Case
FMCG industry
Refresheverything.com
Pepsi Refresh
Everything
Campaign
Tech Software
Msdn.microsoft.com
Microsoft
Developer
Network
Case
Tech Hardware
http://nokiatune.audiodraft.com/
Nokia Tune
User Generated
Contest
Case
Auto
Thefuntheory.com
Volkswagen
‘The Fun
Theory’
Campaign
Case
Retail
http://www.nickburcher.com/2010/08/jc-penney-augmented-reality-virtual.html
Augmented
Reality virtual
dressing rooms
Case
Hotels
Experience
Apps
Case
Theme Parks
4D avatar based
theme parks
Case
Theme Parks
Sharing and
Updating with
RFID bands
Case
Banks
http://itunes.apple.com/us/app/intercontinental-kitchen-cookbook/id453034407?ls=1&mt=8
Amex Link,
Like, Love
Application
Case
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Image References
4
http://www.aismedia.com/images/section_social_media_marketing.png
http://www.swotti.com/movies/face-off_16337.htm
http://sumandu.wordpress.com/2012/02/18/sumandu-the-kpop-guru-is-on-twitter-facebook/
http://parttimeincome.com/wp-content/gallery/support/selling.jpg
http://dailymobile.se/wp-content/uploads/2012/02/Confused-man1.jpg
http://farm3.static.flickr.com/2619/3847167447_2004f7b7b8.jpg
http://hotels.uptake.com/blog/files/2009/05/times-square1.jpg
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Additional Reads
5
Groundswell
Social Media Marketing an hour a day
Mashable | Seth Godin | Hubspot Blog
Social Technology Quarterly
ThankYou
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