1.Collin Condray
Twitter.com/ccondray
SocialMediaRevolutionary.com
collin@SocialMediaRevolutionary.com
9/14/2010
An Introduction To Social Media

2. Introductions
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3. Collin Condray
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Web developer
MBA from the U of A
Category Manager
Director of Retail Social Media
Digital Strategist at Saatchi & Saatchi X
4. Please Ask Questions!
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5. Excellent Resources
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Groundswell and Trust Agents
6. What Is Social Media/Social Networking?
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7. What Is Social Media?
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AKA Social Networking AKA Web 2.0
Twitter and Facebook
These are the technologies.
8. What is Social Media?
A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
- Groundswell
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9. What Is Social Media?
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Social media networking is no different than regular networking.
Same rules in How to Win Friends and Influence People apply.
10. What Is Social Media?
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Public reactions to entire networks, unlike email which is only between two participants.
Even once closed networks like Facebook are revealing more to the public.
11. Why Should I Care About Social Media?
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12. The Social Media Revolution
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13. Why Should I Care About Social Media?
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The always on power of networking
Help others and get help. Crowdsourcing.
All of us are smarter than one of us.
14. What Forms Of Social Networking Are There?
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15. People Creating
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16. How They Work - Blogs
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Mostly text and similar to a journal but contains written content, links, reader comments, and pictures.
Many services (WordPress, Blogspot, Blogger, Posterous,Tumblr) allow users to participate for free.
17. How They Work - Podcasts
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Audio and video files typically available through subscribing to a service like Apples iTunes.
They typically live on a web site or blog that allows comments.
Can be created easily with off the shelf software or with a smart phone.
18. How They Work Video/Photos
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Users create videos or take pictures and upload them to their respective sites.
No cost to upload. Can store a limited (but not restrictive) amount of media
19. How They Challenge Existing Players
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Blogs are unregulated so anything goes.
No editors.
Fact and opinion are mixed. Rumors are reported, and conflicts of interest are not disclosed.
20. People Connecting
Social Networking (LinkedIn, Twitter, Facebook)
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21. Social Networking in Plain English
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22. How They Work
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Profiles
Brief description of who they are
Where they live
What they like
Where they work
23. How They Work
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Friends
Friend requests
Friends can see more of the interactions
24. How They Challenge Existing Players
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They take attention away from other activities such as TV.
They enable people to collaborate who would have never met before.
25. People Collaborating
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26. How They Work
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Wikis sites that house content generated and edited by multiple users.

27. Examples 28. Wikipedia 29. Conservapedia 30. wikiHow 31. The community keeps order by watching the content and ideals of the community.