Introduction to Technopreneurship

Introduc)on to Technopreneurship

Jane3e Toral h3p://www.digitalfilipino.com

“The use of technology as an integral and key element in the transforma6on of goods or services.” – Randall Stross

www.homebasedelite.com

The Need

•  Working professionals wan)ng to earn from the side.

•  Home-‐based individuals wan)ng to earn on their own.

•  Desire to earn full-‐)me online.

•  Quick-‐fix income online.

•  Long-‐term income online.

h3p://www.architerra.org

#1 Thou shall give quality content.

www.homebasedelite.com

Membership Fees

#2 Context is king.

#3 Be relevant to your audience.

#4 Encourage parCcipaCon, add fun.

#5 Be a guide, remove frustraCon.

#5 Be a trusted soluCon and community.

h3p://digientrepreneur.com

#6 Provide convenience.

#7 Keep tesCng and measure.

#8 Build an audience.

#9 Get inspira)on from others.

Photo credit: PinayAds.com

Select Monthly Online AcCviCes (%) 2009 2010 2011

Visi)ng Social Networking sites 51* 53 82

Search 58 76 80

Instant messaging 63 68 69

Internet Portal 54 73 67

Visi)ng public chat rooms 54 67 65

Email 63 65 64

Played games online 53 45 54

Listen to songs in music websites -‐ -‐ 45

Downloaded or uploaded music files online 25 37 37

Shared/posted something online that you created 15 24 36

* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na)onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011

Ac)vi)es showing significant increase at 95% confidence levels between 2009 and 2011

Despite this stability, overall engagement is on the rise. Social networking now dominates…

#10 Know what’s hot?

h3p://bit.ly/jamflores

Educate the market, show poten)al.

#11 Change the rules of the game.

#12 Keep innovaCng.

Source: Business Model Genera)on book – h3p://businessmodelgenera)on.com



DigitalFilipino Members as mentors / angel investors

Interna)onal incubators.

Funding plagorm.

Online bootcamp

Angel investor recruitment

E-‐Learning

Prospect screening

Experienced prac))oners as mentors.

Hands-‐on angel investors.

Virtual-‐friendly

DigitalFilipino Start-‐Up 100 Project Business Model Canvas

Personal rela)onship

Minimal bureaucracy

Personal network

E-‐Learning plagorm

Successful entrepreneurs wan)ng to switch to investor.

People wan)ng support for their technopreneur venture.

Webinar plagorm

Mentoring sessions

Nego)a)ons

Minimum of 1% share or P100,000 successful referral investor fee.

Curiosity = Vision

•  Ask ques)ons •  Be a dreamer

•  Choices and explora)on

8 Simple Secrets to Raising Entrepreneurs book by Mary Joy Canon-‐Abaquin

Crea)vity = Innova)on

•  Always seek to develop new ideas and improve processes.

•  Be flexible and resourceful. •  Crea)ve imagina)on


Competence = passion

•  Ac)vely pursue interest and desires •  Be aware of unique intelligences •  Cul)vate leadership skills


Commitment = determina)on and perseverance

•  Always do your best and work hard. •  Be in charge. •  Con)nue to be a lifelong learner.


Compassion = mo)va)on

•  Always think of how you can improve people’s lives.

•  Believe that the Filipino can. •  Care about others.


h3p://slideshare.net/jane3etoral

Have fun! Download handout at

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