Investigate-Innovate-Initiate It's all about your IQ

PowerPoint Presentation

James FeldmanCITE, CPIM, CPT, MIP

2014 James Feldman All rights reserved.

Today, I am going to challenge you. I want to talk about your future. We live in an age of extraordinary Innovation. We accept a pace of change that even our most recent ancestors could not have imagined. Almost anything is possible and almost everything is available.It is easy to be an expert in the future realm, since I, like you, have no exceptional experiences with the future-or any experience at all for that matter. I hope to provide you with a view that ultimately proves to be so compelling that you can never see thing in quite the same way again I have gathered insights and examples that may make you uncomfortable, challenge your assumptions, and force you to see your own potential. Change keeps picking up speed. Before your organization can finish getting adjusted to one change it gets hit with several others.Despite the improving economy, well continue to struggle with difficult challenges in 2014.

May 30, 20142010 Synectics Open Solutions, LLC1Bright Ideas Workshop

InvestigateInnovateInitiate2014 James Feldman 2

In this business of yours, you cant afford to rest on your laurels, even to pause in retrospect.Few of us can rely on the pastwe have to invent our own future.How would you describethe most successful person you know?

Knowledgeable?Hardworking?Visionary?Creative?Driven?Charitable?Purposeful?

2014 James Feldman

How you think is as important as what you

Aha2014 James FeldmanThe intuitive, fast moving side of our mindshas far more of an effect on our decision makingthan we realize.

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AhaBecome a Solution ProviderLive in the FUTUREAppreciate WISDOMForget PermanenceChange your FOCUSGet excited and accept RISKThink aboutClear and Present Opportunities2014 James Feldman6

The value of a big idea lies in using it.- Jim Feldman

2014 James Feldman

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2014 James FeldmanKnowledge comes from books.Wisdom comes from experience.

2014 James FeldmanKnowledgeis free.Wisdom has a price.

2014 James Feldman

2014 James FeldmanThe challenge, of course, is to overcome the misconceptions surrounding Innovationwith a goal of making Innovation a cultural phenomenon which can be enhanced or inhibited by leaders, culture, and strategy.

There is a perception that Innovation is a threat to the status quo,to the existing business models and strategies that typically focus on scaling up, getting a sizeable market share, and generating profits.

Large companies regularly have an Innovation strategy that is aligned with their overall corporate strategy.Small companies often dont have an Innovation strategy which will be detrimental to their future Innovation success.Innovation should be dedicated but not insulated in order to leverage cross-functional resources.And thats because.

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question everything2014 James Feldman2014 James Feldman1. What is Innovation?2. Who needs or wants more Innovation?3. When do people need more Innovation?4. Where do people need more Innovation?5. Why do people need to be more innovative?6. How can people be more innovative?7. What blocks or stops Innovation?8. Who blocks or stops Innovation?3-Repeat, refine, reflect. Before you work on any solution try the three Rs.4-Determine how you will solve the problem. Determination is the reason most companies dont impact their bottom line. They often solve problems, identify opportunities, resolve conflictsin their mindand never act.

12Great isnt good enough.You must create Competitive Distinction. 2014 James Feldman

2014 James Feldman

2014 James FeldmanIf you dont have Competitive Distinction, then EVERYTHING degenerates to price.Having the lowest price is the single worst point of differentiation.

2014 James Feldman2014 James FeldmanIn order to be irreplaceable, one must always be different.

Coco Chanel

Why do you need more Innovation?

Why are your customers buying from you now?Why are they staying with you? Why not?

Why are you competing on price, product, process?

Why are you pressure driven instead of purpose driven? Why are your customers loyalty neutral?

What am I doing differently tomorrow that will obtain better results than I achieved yesterday?

2014 James Feldman2014 James Feldman

Make a list of the ways that you believe your customers can tell the difference between and your competition.2014 James Feldman

Innovation is a defined process commonly used to achieve measureable objectives.The value of Innovation comes from achieving new levels of results that would not be obtained through continuous improvement identify trends and build trend spotting and competitive intelligence systems, synthesize trends and determine what the trends may mean for future business by building scenarios.My goal is to help organizations achieve Innovation, remain viable and competitive, and create a more constant flow of Innovation.

21ChangeGrowthProfitCompetitionAccelerationImprovementIncreasesDecreasesProblemsGoalsCornerstones of InnovationDont let what you think you know, prevent you from learning what you need to know.2014 James Feldman

Creativity vs. Innovation

Creativity is the skill to originate theNew and make it valuable.

Innovation is the process of creating something New that has significant value to the user.Invention is a physical thing.2014 James Feldman2014 James Feldman

Creativity vs. Innovation

Creativity is the process of developing new or interesting ideas.

Innovation is the process of transforming creative ideas into valuable or profitable solutions. It how we make money.2014 James FeldmanThe real trend in business is

2014 James Feldman

Innovation is often the result of random conversationsCOLLISIONS or DISRUPTIONS.Innovation is a defined process commonly used to achieve measureable objectives.My role is to accelerate those collisions.

The value of innovation comes from achieving new levels of results that would not be obtained through continuous improvement identify trends and build trend spotting and competitive intelligence systems, synthesize trends and determine what the trends may mean for future business by building scenarios.

My goal is to help organizations achieve innovation, remain viable and competitive, while optimizing financial success.

Having a leader of innovation is an essential part of having an innovation culture.A distinct innovation leader further establishes a clear accountability for fulfilling the innovation strategyAnd ensures that innovation remains a priority.

25From efficiency; Business As Usual (BAU) to to disruption; Innovation As Usual (IAU)

2014 James FeldmanWhat is BAU? BAU is all the norms inside your company that govern how your company operates.Are all kinds of changes and circumstances we cant control that exert their own force and shift us sideways.Theres a ton of room for growth in that unplanned space.Innovation capabilities remain a part of the lore of many firms, but those references and stories seem misplaced in an era of high efficiency, cost-cutting, and outsourcing. Ever-increasing focus on efficiency creates an Innovation trap: the more efficient BAU becomes, the more the firm seeks to protect and isolate BAU, leading to less and less Innovation.

It's no longer about cost cutting, outsourcing, or efficiency; it's about Innovation. Time to think 'inside the box' and create new products and services. Jim asks the audience "If you were starting from scratch, and there were no hindrances, no obstacles and no limit to your resources, if anything was possible, what would your business look like?"

It is not enough to have a good idea or to find the best ideas lurking within a company - a company must be able to overcome BAU.The most important factor sustaining Innovation is an operating model that considers Innovation as business as usual (BAU).

Innovation is a strategic choice rather than an act of fate.

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Shift from efficiency as business as usual (BAU) or S.O.P. to Innovation As Usual.2014 James FeldmanWe can work hard towards our goals but there What is BAU? It's all the norms inside your company that govern how your company operates.Are all kinds of changes and circumstances we cant control that exert their own force and shift us sideways.Theres a ton of room for growth in that unplanned space.It is not enough to have a good idea or to find the best ideas lurking within a company - a company must be able to overcome BAU.

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What Drives Innovation?Disappearing trade barriersIncreasing rate of shiftsIncreasing customer expectanciesIncreasing amount & access to data/informationDecreasing cost of entry

InnovationOpportunityDevelopmentOpportunityIdentificationOpportunityCaptureFocusShapingDevelopmentBusiness CaseValidation & LaunchFiltering2014 James FeldmanIts time to buck convention, find new solutions, and rethink our beliefsAbout the environment, energy, technology, food, health, transportation, urbanism, and poverty.

28The types of Innovation cultures2014 James FeldmanCreate a passionate and inter-connected Innovation department. Effective innovators had a higher degree of volunteers, selected high achievers for the department and had more functional diversity.

Keep the connections between Innovation and the rest of the organization strong by having regular check ins during development phases as well as involvement from Innovation after the product launches.

There are two main kinds of cultures.

Unsuccessful with less than a 50% success rate in the introduction of new offerings.

And successful, relentless innovators, who make Innovation not only a priority, but an integral part of their business models, or risk being overtaken and surpassed by their competitors. They have over a 50% success rate in the introduction of new offerings.

29Failure to understand customers, employees, stakeholdersInspire curiosityQuestion assumptionsLackluster ideasChallenge current perspectivesThink differentlyAversion to risk takingCreate freedomExperimentInnovation ChallengesPoor executionDrive disciplineGet things doneDriving InnovationLeadersTeam Members2014 James Feldman30

Is there a disruptive way to solve a problem?2014 James FeldmanMy focus today is to ask you to think about how to shift from business as usual to Innovation As Usual.Business as usual stymies innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.

Unsuccessful companies describe their innovation culture asLackingConstrainedFollowerWeakIsolatedAspirationalSuccessful companies describe their innovation culture asInvigoratedFocusedCollaborativeAggressivePassionateInspirational

1. Is there an important problem that customers can't address because existing solutions are expensive or inconvenient? Is there a high-potential job to be done?2. Is there a disruptive way to solve the problem in a simpler, more convenient or more affordable way?3. Is there a plausible hypothesis about an economically attractive, scalable business model? Answering this question doesn't require a detailed financial model, but it does require a sensible story that's at least conceivable - an a plan to turn that hypothesis into reality.4. Does the team have the right stuff to course-correct according to in-market learning? Remember, the odds are high that the first idea isn't quite right. A team that is dogmatic and keeps trying to prove it is right is the wrong team for many innovation efforts.5. Can early profitability be a choice? Ultimate success requires a profitable model. The sooner there is a line of sight to profits, the better.

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Culture eats strategy for breakfast!2014 James FeldmanCorporate culture is more powerful that any individual strategy.

If your corporate culture is structured to favor business as usual BAU, innovation will always be difficult.

You must change culture to create an innovation business as usual.

Many challenges are cultural in nature, such as not having a tolerance for risk-taking or providing Employees with enough resources for innovation work.

Creating an effective culture of innovation is an essential, Burt often overlooked component for an organizations long term, sustainable, innovation success. Ultimately, its an organizations people who make innovation happen and to be successful at it, they have to work in an environment that support and encourages risk taking and failure.

32it challenges the status quo

People hunger for stability amid change.2014 James FeldmanLife is not fair. It doesnt give us what we needit gives us what we deserve. You may sell more, and earn more in absolute terms, but for each dollar you sell, you will make the same, and probably less, money if we dont change our attitude about innovation and customer service.We are in the center of change and we must accept it.Forget everything we knowLive in the future Appreciate wisdomForget permanence Change our focusGet excited and accept riskThink Clear and Present Opportunities

May 30, 201433NOMMA Shift Happens!

Whats your vision?2014 James FeldmanAt this point, I am pleased to tell you my interviews with some of your industry leaders told me that conditions are improving for small businesses.Dont stay within the lines that were drawn years ago.Turn the paper sideways and change everything.The most successful people will adapt their role to provide value in collaborative relationships.What stops most companies from Innovation is hesitation due to uncertainty.As you encourage your people to display Innovation and creativity, be prepared for mistakes. Acknowledge the mistakes, learn from them, and then try again. When people know that mistakes are part of the process, they'll be more open to take risksand think in new directions. Remember, failure and Innovation are related. Success only comes when you learn from failure.Focus is the ultimate power that can change the way we think, the way we feel, and what we can do.When we change our focus, we change our lives.

May 30, 201434NOMMA Shift Happens!

2014 James FeldmanIs there a disruptive way to solve the problem in a simpler, more convenient or more affordable way?Is there a plausible hypothesis about an economically attractive, scalable business model? Answering this question doesn't require a detailed financial model, but it does require a sensible story that's at least conceivable - an a plan to turn that hypothesis into reality.Does the team have the right stuff to course-correct according to in-market learning? Remember, the odds are high that the first idea isn't quite right. A team that is dogmatic and keeps trying to prove it is right is the wrong team for many innovation efforts.35

trumps funding, technology, gold-plated degrees,and culture. YOUR Commitment toYour organizationsInnovation Vision2014 James FeldmanTheres a tendency in most industries to bePart of a scene. This provides little of the supportNeeded for professional development. Today, to succeedYou need to know a wide array of people. Then you go inside the box to do your 3D Thinking.36Today, lets commit toyour organizationsWorldwideInnovation VisionClarityCreativityCommunicationCustomer Experience Focus

2014 James FeldmanTheres a tendency in most industries to bePart of a scene. This provides little of the supportNeeded for professional development. Today, to succeedYou need to know a wide array of people. Then you go inside the box to do your 3D Thinking.372014 James FeldmanSuccessful innovators demonstrate strategic alignment, cultures that encourage innovation, people who understand innovation methods and tools, and clear communication.

The gap between executive expectations and new innovative products and services indicates that some or all of these capabilities arent met in most organizations. 38

Why5You cannot learn about what they want second hand. You must take actionquick action on those ideas that have merit. Innovative thinking distinguishes the best companies from the also-rans. Truly innovative companies encourage their employees to think creatively, to develop new ideas, and to offer unique solutions. The company that encourages creative change has many resources at hand when faced with new challenges.Opportunities will be waiting for you if you can overcome any resistance to new ways of thinking. What stops most companies from Innovation is hesitation due to uncertainty. But when you cast aside uncertainty and Start to ask What If, you will unleash the unlimited possibilities that result in new profits for your organization.

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Record ideasRecall ideasRecycle ideas

2014 James FeldmanBright Ideas Use 3D Thinking

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Meet OutsideThink Inside

2014 James FeldmanTheres a tendency in most industries to bePart of a scene. This provides little of the supportNeeded for professional development. Today, to succeedYou need to know a wide array of people. Then you go inside the box to do your 3D Thinking.42Depth

Distance

Determination

what stifles Innovation are two barriersBusiness as usual and middle managers

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Innovate

Initiate

identification

ideation

InvestigateDepth

Distance

Determination

Innovative thinking- takes place inside the box InvestigationIdentificationIdeationAcceleration is outside the box ImplementationImpact

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InnovationLabelPhysicalSpaceSuccess/FailureInformationStaff/PatronsManagementCreativityToolsLabelEmployeeEmpowermentFlexibilityLabelTechnology

Do not fill out RFPs until you can talk to client.Dont give awayyour best ideas.

2014 James Feldman2014 James FeldmanCoffee PerceptionBulk Coffee$.10

Coffee Beans$.25

$4.75Barista Coffee

Coffee Service$1.50

2014 James Feldman2014 James FeldmanMy focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.

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If Innovation is the goal how do we get there?2014 James FeldmanThe key management issue is understood to be overly focusing on cost-cutting, efficiency, outsourcing and off-shoring jobs to foreign countries.

49The secret is applying the information we have in a way that benefits your Clients.

2014 James Feldman

Champion creativity and Innovation will follow

2014 James FeldmanThere are many reasons firms can't sustain Innovation. These include everything from a "project" rather than "capability" mindset to fear of failure, to a lack of resources, and uncertain support from executives.Today I want you to think about your company's fundamental approach to doing business.Is it outside the box? If its outside the box you cant see the problem.You cant see the side of the box. You can see the components that make up the problem.And your back is to your potential audience.You need to go inside the box.Move the components around. Get them out of the shadows. And discover and gather information.

51See a Need.Fill a Need.

What does your clientWant? Need?Value?Expect?

2014 James FeldmanThe goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and Innovation.Simply put: everything thats necessary for Innovation to succeedthreatens the existence and sustainability of the long-developed SOP process

53What is the ULTIMATE Meaningful Memory experience a client could have with you?

2014 James FeldmanMy focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.

54What important strategic goals can be accelerated through the use of innovation?

What new growth opportunities should be explored by innovative techniques?

2014 James Feldman2014 James FeldmanThe goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and innovation.Let me ask some questions you might want to consider. Did you know that while most companies recognize innovation as a critical success factor, 70 90% arent using IT to help drive that innovation?

In fact, organizations are held back from innovation due to increasing complexity in technology.

To succeed, they need to focus on the innovation that fuels the creation of new products and services, and to do that, organizations need to simplify their IT environments.

Simply put: everything thats necessary for innovation to succeedthreatens the existence and sustainability of the long-developed SOP process

55How does your firm intend to position itself or distinguish itself from its competitors, and how can you use innovation to support those goals?

2014 James Feldman2014 James FeldmanThe goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and innovation.Let me ask some questions you might want to consider. Did you know that while most companies recognize innovation as a critical success factor, 70 90% arent using IT to help drive that innovation?

In fact, organizations are held back from innovation due to increasing complexity in technology.

To succeed, they need to focus on the innovation that fuels the creation of new products and services, and to do that, organizations need to simplify their IT environments.

Simply put: everything thats necessary for innovation to succeedthreatens the existence and sustainability of the long-developed SOP process

56Success comes from turning problems into opportunities.

2014 James Feldman Clients power resides in their level of contentment with your solutions


58If you were starting from scratch, and there were no hindrances, no obstacles, and no limit to your resources, if anything was possible, what would you do differently?


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How do you intend to position yourself or distinguish yourself from your competitors in your market? How can you use Innovation to support those goals?


60How are you working on your businessDifferentlyto enhance profit? To upsell? To provide better service?What keeps you awake at night?


61Whats the most innovative practice, service, or product have you launched in the last year?

What product or service would you eliminate if you had to get rid of dead weight?


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Better Results.Better Outcomes.Meaningful Memories.2014 James FeldmanThe goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and Innovation.Simply put: everything thats necessary for Innovation to succeedthreatens the existence and sustainability of the long-developed SOP process

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Few of us can rely on the pastwe have to invent our own future.2014 James FeldmanFor years the meetings industry has focused on the logistical side of the meeting including registration, food and beverage, contracts, venue space, room sets, schedules, SMMP and more. The industry has matured and many meeting professionals have become very good at the details but lost the ability to target the experience to the audience. Its all about the audience not them!The improvements in those details have not taken the meetings industry to the next level. In fact, many conferences are still suffering because the attendee experience has not changed in 30-50 years. Its become stale, predictable and status quo or as Business As Usual.Its time for the industry to make an intentional and radical leap to take the meetings professional out of department silos and into a more holistic, strategic and creative planning professional.

64Are there important forces that shape your industrys competition?2014 James FeldmanA typical 21 year old has played 5,000 hours of computer games, exchanged 25,000 emails, SMSs and chat messages, has used a cell phone some 10,000 times and spent 3,500 hours on line.Cell phones in the last decade have gone from big single purpose telephones to small smartphones. Now they are getting bigger to accommodate videos, photos, and tactual keyboards.Yet to many of you in this room these are developments that you expect to deal with but find it uncomfortable.

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Choose to do things differently2014 James FeldmanThe most successful people will adapt their role to provide value in collaborative relationships.What stops most companies from Innovation is hesitation due to uncertainty.Our value is measured by the size of the problems we can solve.In our short time we share today, I want you to find at least three concepts that unleash the unlimited possibilities that result in new profits for your organization. The time to make a change is now!

66Can you personalize the experience?

But Less LoyalThe New Breed of Client

More Demanding2014 James Feldman67

what if? why not? whats next?2014 James FeldmanYou cannot learn about what they want second hand. You must take actionquick action on those ideas that have merit. Innovative thinking distinguishes the best companies from the also-rans. Truly innovative companies encourage their employees to think creatively, to develop new ideas, and to offer unique solutions. The company that encourages creative change has many resources at hand when faced with new challenges.Opportunities will be waiting for you if you can overcome any resistance to new ways of thinking. What stops most companies from Innovation is hesitation due to uncertainty. But when you cast aside uncertainty and Start to ask What If, you will unleash the unlimited possibilities that result in new profits for your organization.

May 31, 201468NOMMA Shift Happens!Are you slow to change?

2014 James FeldmanChoose to do things differently.You have to take action and apply the principles of risk management.

May 31, 201469NOMMA Shift Happens!you have to be quicker

2014 James FeldmanRaise your prices and You can afford to spend more to get your customers attention than anyone else competing with you.May 31, 201470NOMMA Shift Happens!Who do you hunt?

2014 James FeldmanAm I hunting elephants or rabbits? Who is our customer?Why would they buy from us?What is my business?Why would I work here?Am I happy doing what I do?Where do the profits in your business come from? What are the areas where you beat the pants off your competitors? Why do customers seek you out?

These are the critical areas of success -- and you'd better be darn good at them.

May 31, 201471NOMMA Shift Happens!Be part of how your customer wins their business using your solutions.

2014 James Feldman

Are YOU ready for change?2014 James FeldmanThe key management issue is understood to be overly focusing on cost-cutting, efficiency, outsourcing and off-shoring jobs to foreign countries.Theres never been more data and its never been more important.Its behind every business decision.

If Innovation is the goal how do you get there?Does your organization have an Innovative VisionHave they established a strategic Role for InnovationIs there an established Success CriteriaAll this can be accomplished if you Simplify--Go inside the box.

73If failure is not an option,NEITHER is Success.

2014 James Feldman

Failure is the first cousin of success2014 James FeldmanStudy failure as closely as you study success.Why did you miss the markidea, execution, support?How can you invert those results if you were doing it all over again?Crystallize the key lessons learned.Try again.

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Wealth is not gained by perfecting the known, but by seizing the unknown.

2014 James FeldmanFocus on the customers needs for ideas, not what management wants.Understanding those needs and frustrations will allow them to focus on Innovation efforts that really matterto consumers/consumers. Apple makes 46 products. Mac products 6IPOD 5Iphone 2Software 17Accessories 1676People do notdefault up!

Sell from top downnot bottom up.

2014 James FeldmanCustomers want theproduct of your product.

Two words often describe products. They are so loosely used by the average sales person that they often say them together really fast, almost as if they were one word "features & benefits.

Features are unique characteristics that your product has to offer a customer. Without Features your product would look just like everyone else's product in the marketplace.

Benefits-the product of the product- are what the unique characteristics of your product can actually do for a person or business.

What your customer sees are features, what they use are benefits.

Features just fill the prospects needs. Innovation should show how the benefits will actually improve that person's business or improve their life.The customer wants the product of your product.78People buy from people they trust.

Build trust and price isnt an issue.

Now I know what I will be doing differently tomorrow to obtain better results than I achieved yesterday. Investigate, Innovate, Initiate2014 James FeldmanBeware ofDistractionsdisguised asOpportunities.

2014 James Feldman

You PROVIDE solutions not deliver products.You CREATE value not provide services.You ENGAGE our Clients' not sell to them.You are PROBLEM SOLVERS who charge for your WISDOM.

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2014 James FeldmanAs experts in your business, you know that it requires agile management to make changes quickly so that the company can manage more entrepreneurially. You provide focus. You offer concentration. You deliver commitment and determination. Your big visions move people. You are in the fast lane and either you winning big or you lose even bigger. You do not permit your associates to concentrate on the past but point out what the possible positive potential holds for them. I am not going to candy coat it. I know you have a tough job. This is a potent strategy to help you handle the pressure of change. Something powerful. Useful. Replicatable. Something you can use to further your business goals. That is rightvalue.

82Logic makes people think.Emotions make people act.

2014 James Feldman

Now Share Your Big Ideas2014 James Feldman

Talk To Me

Visit ShiftHappens.com or call 312-527-9111

/in/jamesfeldman@ShiftHappensNow #shifthappens/shifthappensnow

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