New EmpowHER Media Blog Post: Is Authenticity Healthy for Your Brand?

For years, marketers and

consultants have all but

emblazoned this concept onto

the computers of such talented

social media practitioners

tasked with the arduous task of

maintaining a brands presence

in the digital world. In fact, to

be authentic, is usually one of

the first or second “rules”

printed in social media

handbooks for employees to

understand and follow. But this

concept begs the questions,

can brands truly be authentic,

and if they were, is it healthy

for their image?

Read full blog post at EmpowHERMedia.com/blog