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Presentation made at the Frankfurt Book Fair 2012 about the Brazilian economy and opportunities for publishing companies.
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Is Brazil the land of thepublishing future?
Frankfurt Book FairOct 12, 2012
By Carlo Carrenho
In 1941, Stefan Zweig...
“Brazil is the country of the future…
Since then, Brazilians believe:
…and will always be.”
“In the favelas, in the senateDirt is everywhereNobody respects the ConstitutionBut everyone believes in the future of the nationWhat kind of country is this?”
The idea is supported by artists...
Renato Russo,Brazilian musician,Legião Urbana,1987
“Le Brésil n'est pas un pays sérieux.”
...and by foreign politicians:
General Charles De Gaulle,French military and politician,
in 1963.
“Your country deserves more than ‘potential’. Brazil is a country of the future and you must resolve that the ‘future’ is tomorrow not somewhere in the middle.”
But this lady believed in us:
Margaret Thatcher,Britain’s fighting lady,in a 1994 speech
“For so long, you were called a country of the future, told to wait for a better day. That day has finally come. And this is a country of the future no more. For the people of Brazil, the
future has arrived. And it’s time to seize it.”
And this fellow also gave support:
Barack Obama,US president, in a 2011 speech in Rio.
So, did Mr. Obama get things right this time?
We are growing fine...GNP in 2011:1.7 trillion Euros
Forecasted Growth for 2011: 1.6 %*Source: IBGE
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
-1.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
Brazilian GNP Growth Rate*
Perc
entu
al G
row
th
2003 2004 2005 2006 2007 2008 2009 2010 20110
10
20
30
40
50
60
The Social Classes's Mobility*
E-classD-classC-classAB-class
Perc
enta
ge o
f the
Pop
ulati
onWe are distributing better...
E-class: € 0 to € 284D-class: € 284 to € 454C-class: € 454 to € 1956AB-class: € 1956 up
* Family monthly income
*Source: Centro de Políticas Sociais | FGV
And the C-class is booming...
15.36%
11.58%
55.80%
17.26%
The Brazilian Social Classes in 2011*
E-classD-classC-classAB-class
*Source: Centro de Políticas Sociais | FGV
E-class: £0 to £282D-class: £282 to £451C-class: £451 to £1945AB-class: £1945 up
* Family monthly income
The Illiteracy is falling
Source: Relatório INAF 2011 | Instituto Paulo Montenegro
2002/2003 2003/2004 2004/2005 2007 2009 20110%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Brazilian Literacy
Illiterate Rudimentary Basic Full
Perc
enta
ge o
f the
Pop
ulati
on
The number of colleges grew...The Brazilian Social Classes in 2011*
Source: Censo da Educação Superior 2009 | Inep, MEC
2000 2001 2002 2003 2004 2005 2006 2007 2008 20090
500
1000
1500
2000
2500
173 186 195 207 224 231 248 249 236 245
10041208
14421652
17891934 2022 2032 2016 2039
Colleges Institutions in Brazil
Public Institutions Private Institutions
Num
ber o
f Ins
tituti
ons
The number of students grew...The Brazilian Social Classes in 2011*
Source: Censo da Educação Superior 2009 | Inep, MEC
2001 2002 2003 2004 2005 2006 2007 2008 2009 -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
College Students in Brazil
Private Students Public Students
Num
ber o
f Enr
ollm
ents
So suddenly we are on the news...
We are on the movies...
And our flip-flops are trendy and cool
We will host the Olympics in 2016
We will host the World Cup in 2014
Possible 2014 World Cup Final Match
So Brazil has a huge potential, and it sure includes the publishing industry. As the
Hawaiian fellow said, “it is time to seize it”.
Questions?
Carlo CarrenhoConsultant & Founder of PublishNews
[email protected]@carrenho
What?!?!? You don’t subscribe to PublishNews Brazil yet?
www.publishnewsbrazil.com