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www.engageconsultants.com facebook.com/engagetheexperts twitter.com/shopperexperts
Is retail dead?
Toby Desforges Founder and Managing Partner - engage
Asians love shopping online
An online Asia is changing the retail landscape
Online is having a huge impact on retailers
But retail is the biggest business on the planet
20002010
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Top 10 retailer's sales
20002010
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WalMart's sales
And we still love shopping in stores
Shopping is changing
Retailers are adapting
Who we are is changing
Who we are is changing
This creates some major challenges for manufacturers
Develop powerful consumer
brands
Drive retail distribution
And its creating a completely new marketing model
Create desire to consume the brand
Maximise every
opportunity to purchase the
brand
Motivate retailers to support the
brand
In this model ‘consumer marketing’ is being replaced by ‘Total Marketing’
Find out more in“The Shopper Marketing Revolution”
“For those on the fast track of modern business (The Shopper Marketing Revolution) is a must read.” Paco Underhill Author of Why We Buy: The Science of Shopping
“Invaluable to the careers of very many of the marketing professionals in the industry." Herb SorensenAuthor of Inside the Mind of the Shopper
Available now on Amazon!