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Do you have a business communication plan? No? Here is a simple outline for creating one. And as a bonus, you have steps for conducting a review of your plan.
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Is Your Business Communication on
Track?
Your 3-Part Quarterly Review
You start with a plan
You have a plan, right?
No wonder your business
communication is derailed
Let’s get your business communication plan on
track
Review 3 main categories
Planning Execution
Results
Planning
Create a vision statement
What does your business look like all grown up?
Who are you targeting with your
business communication?
Identify your customer
Define your objectives
Create leadsEducateIntroduce new
product or service
Establish your budget
Execution
Select communication vehicles
Consider objectives and budget
What’s most effective?–Social media–White papers,
industry articles–Case studies, video–Presentations
Assign roles & responsibilities
Who does the writing?
Who manages the process?
Develop message strategy
What problems do you solve?
What problems do you solve?
How are you different?
What problems do you solve?
What is your call to action?
How are you different?
Develop a timeline
Results
Establish benchmarks
What are specific measurements of success?
What are specific measurements of success?LeadsVisibilitySalesCustomer satisfaction
Create a contingency plan
What happens if your business communication is not working?
Create a contingency plan
Planning
Vision Statement
Customer
Objectives
Budget
Execution
Vehicles
Assign
Message Strategy
Timeline
Results
Benchmark
Contingency
Congratulations!
You have a business communication
plan
Now schedule time for review
Monthly?
Quarterly?
You decide
Review 3 main categories
Planning Execution
Results
Planning
Vision statement
Does each communication help move you towards your
vision?
Are you targeting the right market?
Your customer
Are you targeting the right market?
Your customer
Do you need to explore
new markets?
Your budget
Are expenses where they should be?
Your budget
Are expenses where they should be?
Do you need to table a project due to costs?
Execution
Communication vehicles
How effective is your
combination?
Communication vehicles
How effective is your
combination?
Should you change your
communication vehicles?
Are the right people in the right
roles?
Roles & responsibilities
Are the right people in the right
roles?
Roles & responsibilities
Are your projects well-managed?
Are the right people in the right
roles?
Roles & responsibilities
Are your projects well-managed?
Should you outsource?
Message strategy
Is your message clear?
Message strategy
Is your message clear?
What feedback have you received?
Message strategy
Is your message clear?
What feedback have you received?How effective is
your Call to Action?
Timelines
Did you meet deadlines?
If not, why not?
Are timelines too aggressive?
Results
Benchmarks
Are you tracking?
Benchmarks
Are you tracking?
Do you have the right benchmarks?
Is it time for Plan B?
Contingency plan
Is it time for Plan B?
Contingency plan
How can you adjust strategy for better
results?
Want your review even
simpler?
Want your review even
simpler?
Ask these 3 questions
www.simplystatedbusiness.com
What went well?
What needs improveme
nt?
What’s next?
www.simplystatedbusiness.com
Cathy Miller, Business Writer
Business site:www.SimplyStatedBusiness.com
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Photo credits – Great images from BigStock Photo
