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This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: In this fast-paced, 18 minute session, be ready to take plenty of notes and discover 7 ways your current website design may actually be chasing customers away (and what you can do bring them back).
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Is Your Websit
e Chasin
g Custom
ers Away?
@tweetsfromssm #PMS14
Who Am I?• Chris Mercer• Specialty: Analytics &
Optimization• Co-Creator Of:
@tweetsfromssm #PMS14
Call To Action• Get Me Started
• I’m In!
• Send My Report
• Submit
• Subscribe
• Sign Up
@tweetsfromssm #PMS14
Focus•What’s The Goal?
• Is Nav Really Necessary?
•When Should You Be Social?
@tweetsfromssm #PMS14
@tweetsfromssm #PMS14
@tweetsfromssm #PMS14
Expectations
•What’s Causing The Click?
•Are You Delivering?
@tweetsfromssm #PMS14
@tweetsfromssm #PMS14
@tweetsfromssm #PMS14
Connect The Dots
•The Less Guessing They Do…
•The Better It Is For You
@tweetsfromssm #PMS14
@tweetsfromssm #PMS14
Watch Mobile
•PayPal
•Google Checkout
•Apple Pay
•Upsells From Email
@tweetsfromssm #PMS14
If Images Could Talk…
@tweetsfromssm #PMS14
AuthorityAre You Creating Questions
Or Answering Concerns?
@tweetsfromssm #PMS14
#1 CTA#2 Focus#3 Expectations
#4 The Dots
#5 Mobile#6 Images
#7 Authority @tweetsfromssm #PMS14
Want A Welcoming Website?
@tweetsfromssm #PMS14
@tweetsfromssm #PMS14
@tweetsfromssm
chrismerceronline
(Facebook/LinkedIn/G+)
@tweetsfromssm #PMS14
