Presented by Chris BonneyVP of Client ServicesVanguard Technology

What Is Social Networking? How Has It Affected The Association World? How Do You Know If It’s Right For You? How Should You Use It?

Facebook: 90 million active users YouTube: 100 million videos Blog : Almost 200 million blogs Photo: 55% of active users have uploaded Wikipedia: 4 million articles RSS: 39% of active users subscribe

Insider’s view Create transparency Open a dialogue Provide value Increase credibility Potential for viral marketing Open up new revenue streams Bring event experience online Increase site “stickiness”

Map to strategy Pick the right partner Little by little Market it Commit to long term Unique ROI expectations

.ORG

Membership-specific profile information , profile in one place

Integrated with AMS Integrated with association website Resource sharing like documents, videos, and

podcasts Blended communication with other org

messaging Tracking of member activity No one has to sign up Non-dues revenue, sponsorship

Map to organizational strategy Complement your existing marketing

initiatives Sync with existing web projects Understand membership needs Understand membership tolerance Could it be a blended approach?

Designed with www.mindmeister.com

Events Education File sharing Member networking Glossary of terms Testimonials

Association-specific Strategically minded Integrate with AMS Modular Priced for your usage Sponsorship

Web 2.0 is here to stay Your membership expects this type of

interaction online There are many ways to address the

opportunity, but it must complement your organizational strategy

Can be a blended approach Must know what to look for in a product

Chris Bonney VP of Client Services Vanguard Technology

◦ cbonney@vtcus.com ◦ 312-263-1322 x 505◦ www.vtcus.com

Ben and Jerry – Sage - http://www.flickr.com/people/misssage/ Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/