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Demystifying startups - Lecture and Workshop
Agenda10:00 - 10:30: Introduction & background information
10:30 - 11:00: Task 1 explanation and breaking into teams
11:00 - 11:30: Task 1, Exercise 1
11:30 - 12:00: 3 min no slide presentations
12:00 - 13:00: Lunch
Instructors
@brbr_peric
• Associate in the TechStars London 2015
• Managed operations in Croatia’s leading startup incubator
• Master's degree in Analysis and Business Planning at University of Zagreb
• Loves coffee. Lots of it.
Barbara Peric
• Started at Techstars, NYC; Moved to London to help Techstars start there
• Advisor at Tech City UK and Guest Lecturer at London Business School
• Ex management consultant and investment banker
• Soldier turned entrepreneur turned investor
• Pretend academic (economics, MBA)
@tak_lo
Tak Lo
History of innovation
History of startups
Business Incubators
“A controlled environment that fosters the care, growth, and protection of a new venture at an early stage before it is ready for
traditional means of self-sustaining operation. In today’s world, where information technology and the Internet are normal parts of
the business environment the term “controlled environment” could be either physical (real estate and office facilities) or
virtual (networks)”.
O Mac Chinsomsoon
Evolution of business incubators
Incubators: First Generation
Incubators: Second Generation
Incubators: Third Generation/Accelerators
Accelerator Comparison
Techstars• Founded 2006
• David Cohen & Brad Feld
• Started in Boulder ($100k)
• Now 20 programs
• 10 City & 10 Verticals
• 600+ Companies
• $1.8bn+ raised
Task 1Break into teams of 5: Break into roles: Suggested roles are CEO, CTO, Product Manager, Head of sales, Head of marketing, Advisor
Problem: For the past 15 years Mark has been working in the music industry. He started as a DJ and later on continued as a “talent hunter” for one discography studio in East London. He met some of the most perspective rock bands, quartets, jazz bands and DJs in the UK. On the way, he met Linda, the girl who also worked as a “talent hunter”. Linda and Mark decided to get married, and getting a music band should have been the easiest thing to arrange. They both encountered a serious problem of how hard it actually is. It is time-consuming, unreliable and agencies charge astronomical fees.
Think of a solution for Linda and Mark
Task 1: Exercise 1
PROBLEM Identify potential scalable product or service idea
CUSTOMERS Identify key players
COMPETITION Identify key competition
REVENUE STREAM How are you going to make money
Presentations
Lunch
Agenda
13:00 - 13:45: Guest Panel
13:45 - 14:15: Task 2 explanation & pitch coaching
14:15 - 15:15: Task 2, Exercise 1
15:15 - 16:00: Work on 5 min pitch
16:00 - 17:30: Pitching & Feedback
Panel
Pierre Cordier
Sami Moustachir
Task 2
Break into the same teams of 5 Keep your previous roles
Problem: Think of a problem you encounter in your everyday life, think of a creative, scalable solution to it.
Pitch Coaching
Task 2: Exercise 1PROBLEM Identify potential scalable product or service idea
CUSTOMERS Identify key players
COMPETITION Identify key competition
REVENUE STREAM How are you going to make money
CHANNELS How you’ll distribute and sell your product
KEY PARTNERS Other enterprises essential to success of the business
Work on your pitch
Pitch!!!
Acknowledgements
Elizabeth Albrycht ISCOM
Brian Cohen New York Angels
Post Script
• Follow us on twitter: @brbr_peric & @tak_lo
• We blog at www.taklo.co & medium.com/@brbr_peric
• We can be reached at [email protected] & [email protected]
