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Social Media: Claiming your place in the brave new world
Hello I’m Andrew Walker from @Tweetminster
www.tweetminster.co.uk
It’s OK to be a sceptic
Social media is often a strange
place full of fads and fashion.
Ludicrous moustache
1.1 million participants raising $174m US since 2003
Social Media is undergoing a B2B & B2C maturation process
“I’m not on Twitter because telling people what I had for dinner last night or when I’m having a bath is irrelevant”
2009
2012
What do most corporations fear about engaging with social media?
#1 Reputation
Management
LOL
What do most corporations fear about engaging with social media?
#2: Activism
What do most corporations fear about engaging with social media?
#3: Skills deficit
Comms team
Copywriting/Marketing
Legal teamReal time Really long time
Institutional inertia is systemic
“our PR agency handles social media…”
Quoi?
ShoppingChattingReviewingChecking-inSharing linksGetting newsWorking
Social media describes the real-time business ecosystem… it’s not marketing or PR
Social media is an essential component of:
#1: Product Development#2: Analytics & Insight#3: Business processes
Product Development
the simple opt-in privacy solution.
• EU Privacy Directive• Compliance software
service
• Leveraging new corporate regulations
• Building privacy & trust solutions
• License fee software revenue
• Audit solutions
Business model Social media adds value
• Crowdsourced expert knowledge base
• Open approach to sharing data resources to benefit privacy industry
• Building industry ecosystem (working with their competition) and trade body to increase sales potential for all
• Connecting with government bodies in a way marketing material can’t
• Improving quality of their paid for service
Social media enhances product development
• Reduced costs
• Improved data authenticity
• Stronger B2B connections
• More leads
• Greater collaboration
• Thought leadership
www.cookielaw.org
Analytics & Insight
Actionable, strategic marketing insights…
Lady Gaga peaks around album releases not singles
Coldplay peaks around TV coverage of live festivals
Sources Actual Shares Average Shares
New content publishers vs established news media brands
Q: Why are traditional news brandslosing audiences?
A: They’re not leveraging real time mobile patterns of consumption
News Media
BlogsLive BlogDataVideoJournalism
NewcomersCurationBlogsDataDownloadsEventsInteractiveJournalismPetitionsVideo
Over 64,000 links analysed = huge statistical sample gathered free
Social model business systems…
• Lower spends• Flexible licensing• Device interoperability• Cloud hosting• Mobile workforce• Multichannel communication• Carbon reduction
Business processes
Let’s consider the long term impact of social media…
Privacy, copyright and data protection will dominate the regulatory frameworks of all industry sectors
3D Printing will transform the economics of manufacturing, logistics and product design in the way the web changed publishing
Mobile technology will standardise around social channels
• Contacts replace networks• Native functions replace apps• Geo-location becomes relevant• Phones replace wallets, newspapers and…
"One day there will be a telephone in every major city in the USA”
Alexander Graham Bell
And I am definitely wrong about some of it…
New technologies are greeted with scepticism and suspicion…
…and then they’re ubiquitous.
Thanks
The most important part of social media is the social
bit, so if you want to chat…
I’m @killdozer