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Paddy Collins, Head of Small and Medium Business for Vodafone Ireland Paddy is responsible for Vodafone's sales strategy for the SME and SOHO market segments. Prior to this, Paddy was Vodafone's Head of Business Solutions, responsible for the sale of Vodafone's suite of mobile data propositions to all business markets. Vodafone’s stand is one of the most popular features of these events and will once more be showcasing some of the new gadgets that have come on line in the last year.
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Maximising productivity through mobile technology
Paddy Collins
Vodafone Ireland
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Agenda
• Review of mobile working trends
• Tools of the trade for mobile working
• The benefits of mobile working for your business
• How to mobilise your business for success
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
The time is right for mobile working
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Mobile working is standard practice in business
• Mobile working and use of mobile technology is standard business practice nowadays– No longer the preserve of senior management
• Only one in 10 SME workers use some form of mobile working tool compared to one in 5 in corporate workers– Blackberry– PDA/Smart Phone– Mobile Broadband with a Laptop
• 22% growth in mobile workforce in the next 5 years
• Key drivers of the continued uptake of mobile working– Business Drivers
– Need to service customers more effectively– Maximise productivity and effectiveness of workforce – Business agility
– Technology Drivers– Network speeds– Increasing sophistication of mobile devices
– Standard phone has internet, email, media and camera capability– Reducing costs of mobile service and mobile phones
– Social Drivers– Commute distances and traffic– Flexible working
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Trends in mobile working
• Vodafone commissioned research “ Meet the Irish M Worker”– Emergence of a generation of working professionals who thrive on their ability to
harness the power of mobile technology– Benefits their jobs and their lifestyle
• M Worker– Employee of a company– Spend at least one working day per week out of office– Someone who has access to work email when away from the office
• Typical M Worker– 56% male/44% Female– Married– No kids– Over 30– Dublin
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
M-working styles
Within the definition of m-working, we have outlined three specific types of mobile worker that we identify
Boomerangs: Occasionally works away from a fixed location e.g. jobs which require business trips away from the office.
33% of Irish m-workers are classified as Boomerangs
Pendulums: Alternate between working at two fixed locations e.g. the employers office and a home office.
35% of Irish m-workers are classified as Pendulums
Nomads: Work in a number of different places and are constantly moving amongst them e.g. sales agents.
31% of Irish m-workers are classified as Nomads
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Time spent m-working
• On average, the Irish m-worker is spending 40% of their working time in the company office.
• 40% of the time, they are working in ‘other’ locations e.g. on the road, in a clients premises, in hotels.
• 20% of m-workers time is spent working from home.
• The length of time away from the office varies greatly between m-workers.
• Just over 1 in 10 m-workers travel abroad on business.
On The Road
2 Days
Office
2 Days
Home
1 Day
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Women m-work differently
•In contrast to their male counterparts, 44% of female m-workers prefer to work independently (vs. 30% of males).
•In an average week, female m-workers spend nearly two hours more time working from home than male m-workers.
•Female m-workers also spend three hours less on the road than male m-workers.
•This may be linked to the finding that Female m-workers being more likely to have children under the age of 12 (37% vs. 31% of males).
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Are M-workers happy workers?
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Attitudes toward Mobile Working
Good Thing75%
Bad Thing4%
Don’t Know21%
On balance, do you feel that mobile working has been a good thing for you, or a bad thing?
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Life Interrupted
• The average m-Worker spends an average of 5 hours working on their laptop at the weekend.
• m-working is putting a mental strain on one in four Irish m-workers as they are unable to switch off from work in their leisure time.
• m-working is also affecting personal relations as one quarter of m-workers have been asked by family members to spend less time working.
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
m-workers’ are happy…
•Irish m-workers are ‘taking the good with the bad’. The benefits of m-working such as increased flexibility outweigh the negatives (e.g. inconvenient work hours)
•The vast majority of m-workers believe that m-working is a good thing and would recommend it to others.
•The most satisfying elements of m-working are increased flexibility (34%) and the greater sense of freedom it provides (25%).
• The benefits of m-working also encourage m-workers to remain with their employer long term.
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
The Benefits of M-working for the Organisation
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Improved Customer Service
45%
49%
50%
47%
40%
44% 4%
6%
3%Your relationship with your
customers and/orsuppliers
Your ability to get newcustomers
Your ability to serviceexisting customers
To what extent would you say each of the following aspects of your working life has got
better, stayed the same or got worse as a result of mobile working:
Improved Stayed Same Worsened
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Improved Quality & Efficiency
48%
50%
55%
41%
39%
39% 2%
6%
7%Time spent working
The speed with which youget work done
The quality of the workyou do
Don’t Know
5%
5%
2%
To what extent would you say each of the following aspects of your working life has got
better, stayed the same or got worse as a result of mobile working:
Improved Stayed Same Worsened
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
M-Worker – tools of the trade
14%
22%
26%
28%
34%
38%
43%
73%
74%Email
Internet
Customer/Client Information
Office Calendar - Diary
Office Working Files
Sales Presentations
Stock Information
Company Applications
Intranet
None of these
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Customer Case StudiesMobilising Email/Calendaring
• 6 employees with 3 mobile phone • Microsoft Small Business Server already deployed• Assumed mobile email
• “For bigger companies”• “Expensive to deploy”
• Simply had to buy Windows mobile phone and “switch on” the mobile email functionality of the Microsoft Small Business server• Now have mobile access to email and calendaring/contacts• Increased productivity by at least 45 mins per day
•“We are able to sell more products and sell them quicker as a direct result of using this technology”Gerard Ryan, IT Director, Acorn Life.
Mobilising the Office •Acorn Life have provided real time access to customer database applications• Sales people can now access their Policy Database from the customer’s home, enabling them to immediately process customer updates from their laptop • Increased revenue by 30% and an ROI of 6 month
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
What do you need to have in place to support the M-Worker?
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Speed – Network Roll Out
• Vodafone Ireland alone has approximately 95,000 mobile broadband users
• Increasing speed and coverage combined with affordability
• The mobile office is now very much a reality
0
5
10
15
20
25
30
2003 2004 2005 2006 2007 2008 2009
Mb
ps
xDSL GSM/WCDMA
ADSL1Mbps
ADSL2Mbps
ADSL28Mbps
ADSL2+25Mbps
HSDPA 3.6Mbps
VDSL250Mbps
HSDPA 7.2Mbps
?
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Device Capability - Raising The Stakes
Vodafone Modem/Nokia
N95/BlackBerry also driving awareness of
Mobile Internet…
… the physical embodiment of Moore’s Law
…but coupled closely with the PC activating device and
enabling upgrades
TVMP3
CameraPersonal navigation
Mobile Internet/Email
Increasing multimedia functionality & services
Full WWW capabilities now driving Web 2.0 innovation
on the mobile platform
+
Increasing dependency on wireless broadband for a
compelling user experience
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Introducing the exclusive Vodafone BlackBerry Storm
Introducing the new BlackBerry Storm
Purpose Built for Vodafone Customers:• The result of the strong partnership
between Research In Motion and Vodafone.
• A partnership with a mutual heritage of delivering innovative mobility solutions to businesses.
• Supporting more UK Enterprise BlackBerry customers than any other network.
The 1st Touch Screen BlackBerry• A device end users will love without
sacrificing the control and security that are crucial to businesses
• A BlackBerry that builds upon a tradition of mobile messaging excellence, with new features that open up a world of application possibilities and business benefits
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Incredible Versatility
Multimedia & Applications:• The BlackBerry Storm has a 3.25” high
definition display that opens up a world of possibilities for business applications and media support.
• Push media applications to your business users such as streamed video casts with corporate news via the BlackBerry Enterprise Server.
• Utilise the 3.2 Mp Digital camera with built in flash and image stabilization and/or the onboard GPS for potential location based services.
• Looking to encourage a healthy work life balance or attract and retain talented individuals? Unlock the Storm’s advanced media and social networking capabilities and offer them to end users.
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Vodafone Network
• The most essential element within the mobility matrix
– 99.5% Coverage in Ireland– €1 Billion investment over 7
years
• Investment in the network brings clear business benefits to the business:
– 88% Population Penetration for Vodafone 3G Broadband
– Customers experiencing up to 3.0MBPS
Red areas= HSDPA Orange areas= 3G
Light Orange areas = GPRS
Transmission speed and monthly cost are important but availability is essential
Cost – “Can You Afford Not To Mobilise?”
IDC – “…Mobile professionals reported an average of 45 minutes of dead time per day..”
RIM – “….Remote access to email saves 53 minutes per day….”
Fujitsu – “…..Average payback for many mobile applications is between 4 to 6 months…”
Cisco – “…..Workers with mobile LAN access could save an average of up to 8 hours per week compared to those users restricted to fixed access….”
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
People
• It’s becoming increasingly difficult to manage work life balance
- Traffic Congestion- Commuter Belt - More Demanding Customers- Longer Working Hours
• M-Worker strategy with support from HR is essential to a successful solutions deployment
• Present the win win scenario within your organisation.
- Increased flexibility - Reduce commute stress- Work where I need to, when I need to- Increased productivity
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Security - Removing Barriers to Secure Access
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Vodafone Office Access
• Hosted remote access VPN service that requires no additional hardware in office network
• Provides secure access to all office applications via Vodafone Mobile Network
• Enables access from laptops and handsets without connecting them to the Internet
• Easily managed via web
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
How Do You Build For Success?
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Your mobilisation strategy has to be personalised - built around your organisation’s needs
Step 1 – User Profiling
Map your end-user requirements according to their
role in your organisation
Understand the barriers to productivity for M- Workers
Determine the impact of mobility on their roles
Step 2 – Design the solution around the user
Design your solutions so they are specifically tailored to do
exactly what your users need, whether they are in or out of
connection
Only provide the functions that a user needs to access remotely
Design to be intuitive, using familiar navigation and therefore
easy to learn and use
Mobilising for Success
1 2
Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com
Ph: +353 87 2568528
Points to ponder
• Have you formally considered what part mobility can play in achieving your overall business objectives?– Encourage you all to formally review every 6 months with your Service Provider
• Consider how to mobilise your enterprise– How do I keep my business agile?
– How do I keep my staff and customers better connected?
– How do I control my costs?
• What are your competitors doing ?
Thank You