ITC

• ITC: Creating Enduring Value

• Building World-Class Brands for India

Cont.… ITC is an outstanding market leader in the traditional

business of cigarettes hotels Paperboards Packaging Agree exports

It is rapidly growing market share even in it’s nascent business of packaged foods & confectionery branded apparel & greeting cards.

ITC: Aspiring to Build World-Class Brands for India The mission is to create unique products,

born out of deep consumer insight, to win growing consumer franchise and build world-class brands that would progressively dominate the Indian global market.

Cont. The Indian Global Market: Dominance of

Foreign Brands In recent times, several media reports have drawn attention

to the extraordinary increase inroyalty payments to overseas entities. The ET Intelligence Group in one such report brought outthat royalty payments by Indian arms of top MNCs have trebled over the past 5 years.

Need to Build Innovative Capacity and World-Class Indian Brands World-class brands lend a huge intangible value

to products and services enabling them tocommand a premium and loyalty from consumers. Truly world-class brands are an asset that transcends cultural, geographical and sovereign borders to continuously enrich their owners.Moreover, successful brands reflect the innovative capacity of the countries of their origin.When a country's institutions build world-class brands, they enrich their economies. Forexample, the net sales of Samsung is equivalent to 20% of the GDP of South Korea.