IYF Building Nextgen Infotainment & Telematics Systems

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19 November 2015

Hielke Ytsma Head, Connected Vehicle Europe from Tech Mahindra Shyam Desigan Chief Business Development Officer from SenseDriver Technologies

Building Nextgen Infotainment & Telematics Systems

#ISGSmartalks @ISG_News

© 2015 Information Services Group, Inc. All Rights Reserved 2

Connected World Novelty or logical next step

IT & CE

Automotive

Home

Energy & Industry

◘ 3.2 billion USB ◘ 50,000 units a month (NEST) ◘ $1.4 billion by 2020

◘ Partnerships are key ◘ Competition is fierce

◘ Grid efficiency through data ◘ 500 GB data per gas turbine ◘ Self-regulating wind turbines ◘ Predictive behaviour


https://www.google.nl/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPPjgKGYhskCFcq7FAodq6gNqQ&url=https://commons.wikimedia.org/wiki/File:IBM_logo.svg&bvm=bv.106923889,d.d24&psig=AFQjCNEcAS6fc_LAhd_rbyjE-rSP5cLbsQ&ust=1447256366916160


Connected Automotive Traditional VS New Entrants

New Entrants Traditional

◘ Mobility needs are changing ◘ Re-urbanisation at large scale

o By 2050, two thirds of the world population – 6.2 billion people – may live in urban lives

◘ Flexibility and Individualism ◘ Environmental consciousness ◘ Pay-per-use ◘ Changing brand awareness – status

symbol ◘ No (financial) legacy – assets

◘ Complex logistics ◘ Asset intensive ◘ Legacy – Unions ◘ Mass versus Lean ◘ Re-finance business Y-o-Y

Company Assets (B USD)

R&D (B USD)

Turnover (B USD) R&D % of TO No. Employees

Volkswagen Group

425 17,4 268 6,5 590.000

Microsoft 175 11,9 93 12,8 128.000

Google 131 10,9 65 16,8 53.600 © 2015 Information Services Group, Inc. All Rights Reserved 3


Disruptive Market Trends Convergence of Automotive, Technology and Telecom

Shared Mobility Car sharing and ride sharing capturing young, urban consumers

Non-traditional Entrants Major tech and telecom companies are investing in advanced automotive solutions

Connectivity V2V and V2X changes vehicle usage and transportation systems

Automated Driving ADAS developing to semi or full autonomous vehicles Powertrain Electrification

xEVs are required to meet future emissions and economy regulations Value Chain

Transforming nature of Product Development and Sales – continuous and collaborative

Digital Experience

New customer touch points enabled by technology

The convergence of technologies in connected vehicles will result in new market realities. The traditional auto value chain must change to meet greater customer ‘needs’.



Next Generation of Mobility Next Gen Connected Car - Portfolio

◘ Location Based Services ◘ Driver Behavior Analytics ◘ Tracking & Security ◘ B-call ◘ E-Call ◘ Smart, Remote Activation ◘ Vehicle Health Monitoring ◘ Prognostics

◘ Hands free car kit ◘ Connected Navigation ◘ Rear Seat Entertainment

TELEMATICS

IVI

◘ Wearables integration/media sharing

◘ Homelink ◘ Voice recognition & Text-

to-speech

HUD - SenseDriver

◘ Automatic parking/PAS ◘ 360 view camera ◘ Forward Collision warning ◘ Driver fatigue detection ◘ Lane departure warning ◘ Traffic sign recognition ◘ Blind spot monitoring ◘ Driver distraction

prevention

Key Enablers of the Connected Car

◘ Safety and security development processes ◘ In-vehicle infotainment solutions ◘ Smart data analytics ◘ Predictive maintenance tools ◘ App development support

Copyright © 2015 Tech Mahindra. All rights reserved. © 2015 Information Services Group, Inc. All Rights Reserved 5

ADAS


Trends in Connected Vehicle Cooperative Systems


Connected Vehicle features of the Future The next generation of features will: Bring together networked subsystems to cooperate Grow in numbers and sub-features Active participation of 3rd parties (non Automotive

Industry related Differ in growth due to demand, legislative mandates or

regional differences


In-vehicle trends More in one is the strong trends

ADAS ECU

Instrument Cluster

Center Stack HUD

Side View Camera (L)

Side View Camera (R)

Night Vision Camera

CAN

In-Cabin Camera

Surround View Cameras

Rear View Camera

Rear View Display Mirror

Infotainment ECU

Gigabit Ethernet

Side View Display (L) Side View Display (R)

Instrument Display ◘ Driver access ◘ Driver assist ◘ Car health Information and Analysis ◘ Safety alerts ◘ Navigation

Heads Up Display ◘ Augmented reality ◘ Car health information ◘ Critical vehicle parameters

Center Console ◘ Driver access ◘ Non-driving assist features – mirror-link ◘ Passenger access ◘ Entertainment, games, cloud connectivity



SENSEHUD by SenseDriver Product USPs

◘ SENSEHUD INCORPORATES OUR MOBILE SDK INTO A HEADS-UP DISPLAY UNIT WITH POWERFUL FEATURES

◘ Our Mobile SDK allows SenseHUD to:

– Get feature-rich full turn-by-turn GPS navigation

– Fully-customized the monochromatic UI

– Deliver unique voice-commands for POI search, music, texting and other capabilities



SenseDriver Unique partnership with TechM

Tools/SDKs: ◘ Telenav / Skobbler maps ◘ Google Voice for android ◘ Nuance for iOS Voice recognition

Current Involvement: ◘ Mechanical Design ◘ Application development for Android

and iOS ◘ Hardware design and validation ◘ Backend development (e-Commerce

Web Development)

Pipeline ◘ Driver Diagnostics ◘ Parking & traffic notifications ◘ Natural Language commands



Connected Automotive Changing world – changing roles – changing business models

+ ◘ Automotive grade hardware ◘ OTA updates of firmware and software ◘ Line-fit and aftermarket solution ◘ Robust for mature and emerging countries ◘ Flexible

◘ Global deployable IT infrastructure ◘ Device management ◘ Driver ID management ◘ Back-end integration capabilities ◘ Hardware agnostic ◘ Strong BI and Big Data/Smart Data analysis tools ◘ Data access control (i.e. OEM, Tier 1, dealer, etc.)

◘ Global, but local ◘ Cost effective ◘ Secure and Solid

◘ Enriched real-time vehicle data will be shown

◘ Data is pushed to the smartphone app

◘ Driver distraction prevention is key

◘ Smart city data integration. Usage of Singapore Smart City data integration?

◘ Gamification ◘ Peer-group social activities ◘ Sharing routes, cool places

and blogs. The app and the vehicle are part of the (social) life of the customer.

◘ Vehicles were the road to freedom, now freedom entered a new dimension.

In-vehicle “non distracting”

Outside the vehicle “social experience”

Customer Dealer

Brand awarness

Aftersales & Service Continues loop of sales Real-time vehicle data: ◘ Enables pro-active

service appointments ◘ Remote diagnostics ◘ Workshop steering (JIT of parts) Smartphone App: ◘ Direct support of

customer ◘ Communication portal

Real-time data: ◘ Provides information

how the vehicle is driven usage trends

◘ Provided information about the condition of the vehicle for sales activities pro-active sales calls

◘ Increased, direct communication with the dealer will boost loyalty and brand awareness.

OEM Marketing R & D

Trends: ◘ Capture customer

changes ◘ Brand demands and

expectations ◘ Deep understanding of

target groups ◘ Flexible global

optimizations Immediate: ◘ Marketing efforts: ◘ Channels ◘ Message & Feedback

Immediate: ◘ Improve quality and

efficiency ◘ Notify Tier 1 issues

(cost effective) ◘ Execute smart recall,

maintenance and service

Trends: ◘ Development focus

areas ◘ Personalization

possibilities, based on target groups

Tier 1

Immediate: ◘ Continues quality

improvement ◘ Perform enhanced

RCA in case of defects

◘ Direct sales of wear and tear parts

Trends: ◘ Implement usage

feed-back in R&D ◘ Connected

Engineering

R & D

Local Global 3rd Party



Connected Vehicle Business Case – Cross Vertical Approach

Mar

ket

ing

Res

earc

h &

Dev

elop

men

t

Serv

ice

War

ran

ty

IT

Con

nec

ted

Car

Business units

Cos

t (€)

Internal Business Case: ◘ Re-location of internal budget ◘ Minimize additional investments ◘ Define new business models

rather than increase budget



Design the Connected World with the expertise of Tech Mahindra

Embrace the future of mobility

Hielke Ytsma – Head Connected Vehicle Europe +31 6 2526 2810 | [email protected]


www.isg-one.com

Information Services Group is a leading technology insights, market intelligence and advisory services company, serving more than 500 clients around the world to help them achieve operational excellence. ISG supports private and public sector organizations to transform and optimize their operational environments through research, benchmarking, consulting and managed services, with a focus on information technology, business process transformation, program management services and enterprise resource planning. Clients look to ISG for unique insights and innovative solutions for leveraging technology, the deepest data source in the industry, and more than five decades of experience of global leadership in information and advisory services. Based in Stamford, Conn., the company has more than 800 employees and operates in 21 countries.

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