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"In the know with RSS" is a presentation designed to share information regarding how we connect online with customers and partners. Feedback is encouraged and welcome.
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Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
J-Social Module 4J-Social Module 4In The Know With Juniper and RSSIn The Know With Juniper and RSS
Prepared for Distribution by Tina StewartPrepared for Distribution by Tina Stewart Total Slides: 23Total Slides: 23
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
What is J-Social – Why Do We Care? As a leader in high-performance networking
Juniper Networks continue to look towards the web for new ways to find and communicate with customers and partners, rather than at them.
J-Social is a series of 10 modules designed to help Juniper employees learn about new possibilities, engage in the online social network, and consider adding a few new go-to-market best practices to their way of thinking…And yes, connecting in a way that makes most sense with its customers and partners.
Key Contributions from:• Anton Chiang, Tawnee Kendall, Paul Gilliham
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Chapter 1
Understanding Really Simple Syndication
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
What You Can Expect
What is RSS? – Really Simple Syndication
Subscribing to Juniper RSS Content
How Do You Measure RSS Success?
Sign Up for Reader and RSS Feeds
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Chapter 2
What is RSS – Really Simple Syndication?
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Deliver Content to Subscribers
MarketerPublisher
Target Target AudienceAudience
(Subscribers)(Subscribers)
No Spam Filters and No Delivery CostsNo Spam Filters and No Delivery Costs
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Customize and Target Content
Marketer
Publisher
StrategicStrategicQuarterlyResults
CEO Video/Blog
ReferenceArchitecture
SolutionsBlog/Podcast
ProductDatasheets
SoftwareUpdates
BridgeBridge
TechnicalTechnical
Give Your Audience the Content they WantGive Your Audience the Content they Want
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Customize and Target Content
Marketer
Publisher
StrategicStrategicQuarterlyResults
CEO Video/Blog
ReferenceArchitecture
SolutionsBlog/Podcast
ProductDatasheets
SoftwareUpdates
BridgeBridge
TechnicalTechnical
Give Your Audience the Content they WantGive Your Audience the Content they Want
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Customize and Target Content
Marketer
Publisher
StrategicStrategicQuarterlyResults
CEO Video/Blog
ReferenceArchitecture
SolutionsBlog/Podcast
ProductDatasheets
SoftwareUpdates
BridgeBridge
TechnicalTechnical
Give Your Audience the Content They WantGive Your Audience the Content They Want
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Customize and Target Content
Marketer
Publisher
StrategicStrategicQuarterlyResults
CEO Video/Blog
ReferenceArchitecture
SolutionsBlog/Podcast
ProductDatasheets
SoftwareUpdates
BridgeBridge
TechnicalTechnical
Give Your Audience the Content they WantGive Your Audience the Content they Want
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Increase Awareness on Other Websites
MarketerPublisher
OtherOtherWeb SitesWeb Sites
Improve Web Traffic with Content SyndicationImprove Web Traffic with Content Syndication
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Increase Channel / Partner Enablement
MarketerPublisher
Provide Partners Affiliate-Powered RSS FeedsProvide Partners Affiliate-Powered RSS Feeds
Partners
Target Target AudienceAudience
(Subscribers)(Subscribers)
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Improve Search Engine Rankings
MarketerPublisher
Increase click through rates from Search EnginesIncrease click through rates from Search Engines
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Market Research
Subscriber
Keep up to date on industry news and activityKeep up to date on industry news and activity
PartnerPartner
News News SourceSource
CompetitorCompetitor
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
How to Read Feeds
http://www.google.com/reader
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Chapter 3
Subscribing to Juniper RSS Content
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Click For…
Click For…
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Chapter 4
How Do You Measure RSS Success
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Subscribers, Readership, Click Through
Subscribers Readership Click throughof Subscribers
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Chapter 5
RSS – A Quick Review
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
RSS – Content Delivery Channel Review
TargetedTargetedContentContent
IncreaseIncreaseAwarenessAwareness
ImprovedImprovedSearchSearch
PartnerPartnerEnablementEnablement
Strategic
Bridge
TechnicalOther Sites
MarketerPublisher
Market ResearchMarket Research
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Google Reader and Juniper RSS Feeds
Sign up for Google Reader!http://google.com/reader
Sign in, or create a new accountAdd some Juniper RSS feeds from
http://rss.juniper.net
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Join Juniper TodayJoin Juniper Today
And Take The And Take The
J-Social Challenge!J-Social Challenge!
Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net