How we won by

putting the

customer first

James Vatiliotis

3

Digital strategy: clear principles and aims

‘Customer First’

Who are we?70

Transactions per second

1500+ Stores

28Countries

100+Airports

1.7 billionpassengers pass through our stores

1. Get the

mindset right

2. Learn to listen

3. Participate

1. Get the

mindset right

2. Listen

3. Participate

4. Impress

Supercard

The free chocolate

moment

Our Transformation

Customer First

Thank You