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Powerpoint created by team Intelligo United for the Jim Chelius HR Case Competition at Rutgers University.
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JIM CHELIUS HR CASE COMPETITIONSponsored by Dow JonesNovember 11, 2013
Vidhi M. ShahDennis FriendDivya PatibandlaChelsea Meyers
Wellness Program
Communication / Branding
Measures
Key Takeaways
Our vision is to foster a culture of health and wellness that results in a productive and
happy workforce
1. Improve Food Habits
Improve Food
Habits
Food Coaching
Discounts
Benefits fair
Portion sizing
Nutritionist visits
2. Health and Risk Factor Assessments
Hea
lth A
sses
smen
ts BMI
Risk factors
Health behaviors
Mental health
Ergonomics
3. Delta Steps – Walking Contest
Fitbit
Point system
Rewards
4. Wellness Education
Education
EAPs
iTriage
Aetna Nurse
Resources for Living
Wellness Coaching
5. Weight Management
• Gym Reimbursement
• Water stations
• Diet improvement
“Tweet” Yourself Well Tuesdays
•12 Weekly challenges
•Grand prize winner
•8 completed challenges win a t-shirt or water bottle
Communication Plan
Branded approach
Social Media
Company intranet
News letter
Info-graphics, posters
Top down support
Flyers
Our Main Partners
•Employees•Aetna•Compensation and Benefits•Legal and compliance•Finance•Communication and marketing
Measures of Success
•Data collection•Program participation•Employee satisfaction surveys•Overall health insurance costs•Absenteeism and claims analytics
Key Takeaways
•5 major components•Tweet Yourself Well Tuesdays•Communication and branding•Enhanced wellness and sense of community