Jingle

Dean Salisa Arhan S 180410110034

Ivany Atina Arbi180410110040

Rahmi Ayunda 180410110055

A jingle is a radio or TV advertising slogan

set to a memorable melody. Jingles are

written explicitly about a product. What a

good jingle does is gets in people’s head and

won’t leave.

The aim of an advertising jingle is to enhance

the memorability of a brand.

A good advertising jingle is a very powerful

marketing tool since music and song from

the jingle can make the people’s brain

remember about the product that be

advertised.

Here are some examples of jingle that we

took from TV advertising.

The 1st one is a beverage advertising, ale-

ale.

1. Mentions and repeats the name of the product, ale-ale, so many people recognise the product.

2. Has fast-paced tempo and easy-listening rhythm, so the jingle gets in people’s head and won’t leave.

3. Contains lyrics that explicitly promote the product, “ale-ale rasanya juara, ale-ale segarnya juara..”

4. Suggests some sort of relationship between product and consumer, “semua suka ale-ale”.

It is good jingle, why?

The 2nd example is a snack advertising, Gerry

Pasta.

1. Hard to understand2. Not persuasive3. Irrelevant