John Huston

PowerPointDemonstration

ExperienceSenior Marketing Associate at LOMAMarketing events and insurance coursework

Web (www.loma.org)E-marketing

Direct marketingPrint production

Writing and editingMarketing analysis

ExperienceSeven years at Coca-Cola in presentation

design and graphics.

Diet Coke

is the #1#1 diet soft drink

in the world!in the world!

Minute Maid

Since 1946, Minute Maid branded products have refreshed consumers by offering quality juices and juice drinks in a variety of convenient forms and packages. The world leader in juice and juice products, Minute Maid was the Official Fruit Juice of the 1996 Olympics. In 1993, Minute Maid Juices were introduced in a handy, portable bottle for consumers on the go. These 100% juice and juice-drink blends are available in nine different varieties. Minute Maid soft drinks were introduced in 1985 and now offer 12 fruit flavors – more than any other national brand.

Market Research Data

324ABC

14ABC

54 9AB

30ABC

6156

64

49

73

712A

82

32ABC

13A

76

13

6

9

71

16ABC

29ABC

7 83A

3A

13AB

30ABC

54ABC

21A

18A

10

Brand Ad Trial Ever Repeat* FutureAwareness Awareness Ever Purchased Drunk Purchase Intent**

A B C D A B C A B C D A B C D A B CWave I Wave II Wave III Wave IV Wave I Wave II Wave III Wave IV Wave I Wave II Wave III Wave IV Wave I Wave II Wave III Wave IV Wave I Wave II Wave III

3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeksOct 2000 3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeks

UnaidedAided + Unaided

Aided

TS = Base too small to report*Ever purchased; Small base size **Aware of DASANI; Small base sizeA/B/C/D = Significantly higher at the 90% confidence level

Base: Wave I – A (317)Wave II – B (300)Wave III – C (312)Wave IV – D (301)

D A B C DWave IV Wave I Wave II Wave III Wave IV Oct 2000 3 weeks 12 weeks 23 weeks Oct 2000

Key Performance Indicators – %

Total Sample – Ages 12-55

Market Research DataKey Performance Indicators by Age – %

ABC/DEF/GH/I = Significantly higher at the 90% confidence level*Ever purchased; Small base size**Aware of DASANI; Small base sizeTS = Base too small to report

Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave WaveI II III IV I II III IV I II III IV

(54) (58) (62) (58) (179) (140) (149) (164) (84) (102) (101) (79)

A B C D E F G H I J K L

Brand Awareness(Unaided and Aided) 11 22 27A 67ABC 10 19E 25E 48EFG 11 13 12 56IJK

Ad Awareness(Unaided and Aided) 4 7 2 40ABC - 2 5 27EFG - 2 2 29IJK

Trial(Ever Purchased) 7 9 21AB 38ABC 6 11E 14E 24EFG 7 4 5 32IJK

Ever Drunk 9 9 21AB 43ABC 6 12E 14E 26EFG 7 5 6 34IJK

Repeat* TS TS TS TS TS TS TS 67* TS TS TS TS

Future Purchase Intent** TS TS TS 69* TS 67* 54* 62* TS TS TS 50*

12-18 19-39 40-55

Pharmaceutical Supply Chain

• Claims• Approvals• Payments

Supply chain consulting firms

PayorsPBMs, HMOs

and health plans

• Negotiations• Catalogs• Sales

Web portals, e.g., Neoforma

• Negotiations• Contracts• Tracking

Group purchasing

organizations

• Claims• Approvals• Payments

Supply chain consulting firms

PayorsPBMs, HMOs

and health plans

• Negotiations• Catalogs• Sales

Web portals, e.g., Neoforma

• Negotiations• Contracts• Tracking

Group purchasing

organizations

Extracts

Chemicals

Ingredients

Gases

Metals and Minerals

Plastics

Packaging

Rx/prescription pharmaceuticals and

controlled substances

Biotech Pharmaceuticals

PBMs/mail order pharmacies

Pharmaceuticals distributors

Third party logistics providers

Government –armed services and

VA

Emergency/ medical services

Retailers – grocery, drug, discount, drugstores, etc.

Patient/consumer

OTC

Animal health

Urgent care centers

Clinics

Acute care/ hospitals

Outpatient surgery centers

Doctor offices

Home health

Occupational therapy centers

Veterinarians

Nursing homesCompany owned

distribution

Contract research organizations

(CROs)

Contract manufacturers

Contract services

ConsumerService

Providers and Retailers

ProvidersDistributionManufacturersMaterials ConsumerService

Providers and Retailers

ProvidersDistributionManufacturersMaterials

Charts and Diagrams

Graphic Design

Graphic Design

Graphic Design

Also…

• InDesign, PhotoShop, Illustrator• Adobe Premiere and After Effects• FrontPage, MS Access• Certified Expert in PowerPoint, MS Word, and Excel• MBA in Marketing• Corporate marketing communications experience• Great writing and proofreading skills• Co-owner of Duet Studios, Wedding and Event Video

www.duetstudios.comwww.duetstudios.com/homeview.htm