Upload
nelliesk
View
157
Download
0
Tags:
Embed Size (px)
Citation preview
Joining the Dots
Kevin NelliesTwitter: @nellyagainOnline Manager Commonwealth Secretariat
An integrated communications strategy
To ensure consistency of message and the complementary use of media
What are the dots
Don’t start with the Technology
But make sure you have a
plan of your direction of travel!!!
Who are your audience what are their needs?
We know what the dots are what we want to achievewho we want to reach
But how do we join all these dots?
We need to Connect but also
Transact
To Connect we need good stories
Not just the websiteA digital strategy has 5 key online components
1. Corporate website2. Search3. Syndication4. Social5. mobile
And they are…
Syndication
And mobile…ouch
Last but certainly not least
Social
Now pick your tools - carefully
As there are lots of tools
Don’t forget your digital shadow
Transacting
Pyramid of Action
Drive Action
Be Authentic
Create Ownership
Be Relevant
Measure Everything
In Summary
1. Refine Objectives2. Identify Audiences3. Review Strategy and
Approach4. Pick the tools5. Report6. Reflection
And in the end
Why not follow me on twitter @nellyagain