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1 | 18.04.2023
Joining-up b2b social media
Source: Flickr / CC Attribution / Andreanna Moya
2 | 18.04.2023
PR Moment data soft on b2b.
Source: PR Moment (n=50)
3 | 18.04.2023
Really. No really? Think again
Source: The Business of Influence, Philip Sheldrake (Wiley, 2011)
4 | 18.04.2023
Organisation Market Competitors
The business of influence
5 | 18.04.2023
Sales 1.0: online spam
Source: Sales email / Stephen Waddington
6 | 18.04.2023
Sales 2.0: mining for data
Source: LinkedIn
7 | 18.04.2023
Sales 2.0: turning data into insights
8 | 18.04.2023
Awareness
Knowledge
Interest
Preference
Action
Marketing 101: sales pipeline
Source: Topsy
9 | 18.04.2023
ListeningInfluencer Identificati
on
Attract: Content, channels and story
telling
Engage Sales
Planning model
10 | 18.04.2023
Listening: events good start point
Source: Vintank
11 | 18.04.2023
Listening: specialist tools
Source: Vintank
12 | 18.04.2023
Influencer identification: Topsy
Source: Followerwonk
13 | 18.04.2023
Influencer identification: Traackr
Source: Traackr
14 | 18.04.2023
Don’t join the content bandwagon
Source: Content Marketing Institute: 2013 Benchmarks, Budgets and Trends
15 | 18.04.2023
Brand voice: it should be like dating
What Audiences
Want to Hear, Say,
Do & Value
What Your Brand
Wants to Say, Hear,
Do & Value
Brand
Voice
16 | 18.04.2023
Innovative and brave content
Source: Prezly
17 | 18.04.2023
Humour works but apply with care
Source: Screwfix / Twitter
18 | 18.04.2023
Built-in lead generation
Source: Altimeter / Slideshare
19 | 18.04.2023
You need to be media agnostic
Source: Unified Social
20 | 18.04.2023
New platforms for engagement
Author tag
Link
Source: Google+
21 | 18.04.2023
Communities and hanging out
Source: Google+
22 | 18.04.2023
Closing the sales cycle
whitepapers
blogs
video
events
CRM
23 | 18.04.2023
whitepapers
blogs
video
events
CRM
SALES
Closing the sales cycle
24 | 18.04.2023
How can I help?• Plot your customer pipeline journey• Map marketing and communication activity
against your pipeline• Test, test, test• Please don’t fill the internet with shit
content…• …and don’t send dumb emails because they
might get shared.
25 | 18.04.2023
How can I help?