By: Nadya A. Hamawy & Alta Monica ParaisoBA 190 - Strategic Management

University of the PhilippinesProf. Mita Angela M. Dimalanta

Space Matrix Numerical ValueInternal Strategic Position Financial Position  Return on Investment 6Leverage 6Liquidity 6Working Capital  7Earnings Per Share 7Average 6.4Competitive Position  Market Share -1Product Quality -1Product Life Cycle -4Customer Loyalty -1Technological Know-how -2Control over suppliers and distributors -2Average -1.83External Strategic Position  Stability Position  Technological Changes -3Rate of Inflation -4Demand Variability -3Barriers to entry in the market -3Average -3.25Industry Position  Growth potential 6Profit potential 7Financial stability 7Resource utilization  6Ease of entry into market 5Average 6.2

Space Matrix

BCG Matrix

Product-Positioning Map