Jon handel - Partnership Portfolio

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Partnership Campaigns


Client: Beaujolais Wine

To introduce Beaujolais to hip, young urbanities, we partnered with My Open Bar.com to host a wine tasting on the Lower East Side. Both the NY Press and My Open Bar sent out a stand-alone email blasts promoting the event. Over 100 New York Press/MOB readers came to the event. The first 75 guests received a gift bag that included Beaujolais print material and coupons.


Client: MDV Entertainment

MDV was looking to spread the word about their “Bad Brains Live at CBGBs 1982” DVD launch. The DVD documented this notorious punk band’s legendary performance at C B G B . We w o r k e d w i t h Southpaw (music venue in Brooklyn) as well as Tower Records to produce a DVD launch party/screening. Event promoters, Jelly NYC, helped with the event promotions. Fans came out in full force and copies of the DVD on-hand at the event sold out.


Client: MS Walk

One of the New York Press’ largest promotions to date was t h e N e w Yo r k M S Wa l k partnership. This charity walk averages 10,000 registered participants, 850 team captains and 1000 volunteers. We promoted the walk through print ads in the New York Press, web banners and email newsletter blasts. The NY Press ran a booth at the event where we signed up new readers to our weekly email newsletters and distributed promotional items.


Client: KiptonART

To broaden the reach of KiptonART’s customer base, we decided to partner with the Pulse Art Fair in NYC. This contemporary art fair attracts thousands of contemporary art enthusiasts and over sixty exhibiting galleries from around the wor ld . Not on ly was KiptonART’s logo included on all fair’s promotional materials, but all attendees received KiptonART postcards in their gift bags. In return for these p r o m o t i o n s , K i p t o n A R T provided Pulse wi th web banners advertising the fair.

Business

Jon handel - Partnership Portfolio