Embed Size (px)
DESCRIPTION
Presentation made during Workshop on Supporting ICT-based Entrepreneurship and Innovations in Agriculture organised by CTA on 19-21 November 2013
Citation preview
Email - [email protected]
ICT for agri-marketing for youth
Joseph Macharia Founder Mkulima Young
KENYA
Email - [email protected]
Who are we?
• "Mkulima" means farmer in" Kiswahili".
• Initiative that aims to encourage the youth to be engaged in agriculture.
• Mainly use social media - market, questions and create networks in agriculture, discuss, share, inspire...
• We envisage having young smart farmers who can make profit in agriculture by utilizing ICT.
https://www.facebook.com/mkulima.young
http://www.youtube.com/channel/UChfNASkZgdYoULC5LnPwphA
https://twitter.com/mkulimayoung
SOKOhttp://www.mkulimayoung.com/
Email - [email protected]
Strategy
• Youth Driven• Utilizing both traditional and
modern agricultural advisory services
• Relevant information targeting the youth
• Youth friendly platforms • Providing recognition • Responsive to feedback Fig. Daniel (28) an expert in aquaponics
Email - [email protected]
Lesson learnt
• Youth are interested/are in agriculture• Collaboration of different experts key in ICT in
agriculture• Agriculture advisory services targeting specific
audience• Agility and flexibility to meet demand of the
end user• Provide for recognition• Demand driven content• “Young Farmers Helping Young Farmers” Works• Work with young educated passionate young
farmers to demand pull
Fig. Regina (23) an expert in hydroponics
Email - [email protected]
• Capacity to tackle feedback • Trust in “amorphous group”• Credibility/validation of
information
• More institutional collaboration.
• Capacity and institutional capacity building
Challenges
Recommendations
Fig. Maryann (23) an expert in seed propagation
