86
Government Contracts Government Contracts Practical Jumpstart Practical Jumpstart Seven Steps To Success Seven Steps To Success Judy Bradt, Principal & CEO

Jumpstart Federal Contracting Gmu Judy Brandt

Embed Size (px)

DESCRIPTION

Excellent step by step process for understanding and capturing federal contracts

Citation preview

Page 1: Jumpstart Federal Contracting Gmu   Judy Brandt

Government Contracts Government Contracts Practical JumpstartPractical Jumpstart

Seven Steps To SuccessSeven Steps To Success

Judy Bradt, Principal & CEO

Page 2: Jumpstart Federal Contracting Gmu   Judy Brandt

Government Government Contracting:Contracting:

Why?Why?

Page 3: Jumpstart Federal Contracting Gmu   Judy Brandt

Government ContractorsGovernment Contractors Make A Difference Make A Difference

Lawrie Hollingsworth Neeld Wilson

Linda Lazarowich

Page 4: Jumpstart Federal Contracting Gmu   Judy Brandt

DiscussionDiscussion

How do you find How do you find government government business you business you actually WIN?actually WIN?

Ever win Ever win something cold something cold off FedBizOpps?off FedBizOpps?

Page 5: Jumpstart Federal Contracting Gmu   Judy Brandt

How Long Does it Take How Long Does it Take to Win Business?to Win Business?

New business horizonsNew business horizons

Immediate is unusualImmediate is unusual

6 - 18 months at the very least6 - 18 months at the very least

Low-value contract or small job to fix Low-value contract or small job to fix problem may get you started.problem may get you started.

Page 6: Jumpstart Federal Contracting Gmu   Judy Brandt

Successful Flights Start With Checklists!

Page 7: Jumpstart Federal Contracting Gmu   Judy Brandt

Government Contracts Made EasierGovernment Contracts Made Easier

Seven Steps To SuccessSeven Steps To Success

Page 8: Jumpstart Federal Contracting Gmu   Judy Brandt

Seven Steps to SuccessSeven Steps to Success

StrategyStrategy FocusFocus ProcessProcess CompetitionCompetition TeamingTeaming RelationshipsRelationships MarketingMarketing

And THEN:And THEN: GSA SchedulesGSA Schedules Proposal WritingProposal Writing Costing / PricingCosting / Pricing Contract NegotiationContract Negotiation TeamingTeaming Contract AdminContract Admin PERFORMANCE!PERFORMANCE!

88

Page 9: Jumpstart Federal Contracting Gmu   Judy Brandt

1.1. STRATEGYSTRATEGYHow Government Business Fits Your CompanyHow Government Business Fits Your Company

99

Marissa Levin, CEO

Page 10: Jumpstart Federal Contracting Gmu   Judy Brandt

Why Don’t More Companies Why Don’t More Companies Win Government Contracts?Win Government Contracts?

Page 11: Jumpstart Federal Contracting Gmu   Judy Brandt

Strategy ConsiderationsStrategy Considerations

Business Plan / SWOTBusiness Plan / SWOT Capabilities & Past PerformanceCapabilities & Past Performance Business Mix: Today & ForecastBusiness Mix: Today & Forecast FinancingFinancing ConstraintsConstraints

– MarketingMarketing– FinancingFinancing– PerformancePerformance– KnowledgeKnowledge

Page 12: Jumpstart Federal Contracting Gmu   Judy Brandt

2.2. FOCUSFOCUSForecasting & TargetingForecasting & Targeting

1212

Neeld Wilson, President

Page 13: Jumpstart Federal Contracting Gmu   Judy Brandt

Where’s The Next Ripple Out?Where’s The Next Ripple Out?

Page 14: Jumpstart Federal Contracting Gmu   Judy Brandt

You Understand Me!You Understand Me!

Page 15: Jumpstart Federal Contracting Gmu   Judy Brandt

Prospecting?Prospecting?Follow the Money.

Page 16: Jumpstart Federal Contracting Gmu   Judy Brandt

Federal Fiscal Year: Begins October 1Federal Fiscal Year: Begins October 1 Q1 (October-December):Q1 (October-December): Funding may not be complete Funding may not be complete Q2 (January-March): Q2 (January-March): Funding flows beginFunding flows begin Q3 (April-June): Q3 (April-June): Purchasing acceleratesPurchasing accelerates Q4 (July-September): Q4 (July-September): Big Use-or-Lose Buying SurgeBig Use-or-Lose Buying Surge

State Fiscal Years Begin July 1State Fiscal Years Begin July 1Except: NY (Apr 1) TX (Sep 1) MI, AL (Oct 1) Except: NY (Apr 1) TX (Sep 1) MI, AL (Oct 1)

Funding Affects Contract TimingFunding Affects Contract Timing

1616

Page 17: Jumpstart Federal Contracting Gmu   Judy Brandt

1717

Targeting Is Essential…If You Targeting Is Essential…If You Don’t Want To Go Broke.Don’t Want To Go Broke.

Who and Where are your Customers?Who and Where are your Customers?– Why do people buy the product / service?Why do people buy the product / service?– Why do they buy it from you?Why do they buy it from you?– Why should they buy it now?Why should they buy it now?

Which Government Buyers Need You?Which Government Buyers Need You?– Consider state and local as well as federalConsider state and local as well as federal– Which departments and programs offer best prospects?Which departments and programs offer best prospects?– How do your services/products align with their How do your services/products align with their

needs/objectives?needs/objectives?– Who are the buyers and influencers? Who are the buyers and influencers?

Page 18: Jumpstart Federal Contracting Gmu   Judy Brandt

USA.GOVUSA.GOV

1818

Page 19: Jumpstart Federal Contracting Gmu   Judy Brandt

Federal Buyers: Federal Buyers: Funding & ProgramsFunding & Programs

Agency Forecasts:Agency Forecasts:www.acquisition.gov/comp/procurement_forecasts/index.htmlwww.acquisition.gov/comp/procurement_forecasts/index.html

Current/Future Military Programs Current/Future Military Programs www.defenselink.mil/comptroller/defbudgetwww.defenselink.mil/comptroller/defbudget

Agency Budget Overviews Agency Budget Overviews www.whitehouse.gov/omb/budget/fy2009/defense.htmlwww.whitehouse.gov/omb/budget/fy2009/defense.html

U.S. Congress: Bills, Hearings, LawsU.S. Congress: Bills, Hearings, Lawshttp://thomas.loc.gov http://thomas.loc.gov (Library of Congress)(Library of Congress)

Page 20: Jumpstart Federal Contracting Gmu   Judy Brandt

U.S. Government BuyersU.S. Government Buyers

Who They Are, What They Do & BuyWho They Are, What They Do & Buy

Federal: Federal: www.usa.govwww.usa.gov Agency Briefings: Agency Briefings: www.fbo.govwww.fbo.gov

State / Local: State / Local: www.naspo.org/directorswww.naspo.org/directors Grants: Grants: www.grants.govwww.grants.gov

Page 21: Jumpstart Federal Contracting Gmu   Judy Brandt

2121

Focus Your OfferingFocus Your Offering Define Your Core CapabilitiesDefine Your Core Capabilities

Describe what you provideDescribe what you provide

Tell why it’s relevant to the government buyerTell why it’s relevant to the government buyer

Highlight your track recordHighlight your track record Related commercial clientsRelated commercial clients Subcontracting experienceSubcontracting experience Use your network, find opportunities to performUse your network, find opportunities to perform

Page 22: Jumpstart Federal Contracting Gmu   Judy Brandt

FedBizOpps www.fbo.gov

BEFORE YOU EVER BID:

RFI’sSources SoughtDraft RFP’s…and…

AGENCY FORECASTS

Page 23: Jumpstart Federal Contracting Gmu   Judy Brandt

www.acquisition.govwww.acquisition.gov

Page 24: Jumpstart Federal Contracting Gmu   Judy Brandt

Procurement ForecastsProcurement Forecasts

Page 25: Jumpstart Federal Contracting Gmu   Judy Brandt

How to Research OpportunitiesHow to Research Opportunities

Your own contactsYour own contacts Company web sites Company web sites Trade press & supplier newsTrade press & supplier news Industry associationsIndustry associations Major conferencesMajor conferences Data ServicesData Services Shoe leather & hired helpShoe leather & hired help

Page 26: Jumpstart Federal Contracting Gmu   Judy Brandt

3.3. PROCESSPROCESSHow Government Buys What How Government Buys What YouYou’ve Got’ve Got

2626

Kathy Kastner, CEO

Page 27: Jumpstart Federal Contracting Gmu   Judy Brandt

Three Big Half-TruthsThree Big Half-Truths

““It’s all on FedBizOpps.”It’s all on FedBizOpps.”

““You have to get a GSA Schedule.”You have to get a GSA Schedule.”

““First, you need to get certified.”First, you need to get certified.”

Page 28: Jumpstart Federal Contracting Gmu   Judy Brandt

FedBizOpps www.fbo.gov

Most Alluring & Dangerous for Novices: RFP’s

Winners’ Best Kept Secrets:

RFI’sSources SoughtDraft RFP’s

Easy To Miss:

User Guides

Page 29: Jumpstart Federal Contracting Gmu   Judy Brandt

Participate SelectivelyParticipate SelectivelyWho Are Incumbents?Who Are Incumbents?

How will you compete? What makes you How will you compete? What makes you different?different?

Maximize Profits: Propose Selectively!Maximize Profits: Propose Selectively!- Research Project Details: Ensure FitResearch Project Details: Ensure Fit- READ THE RFPREAD THE RFP- Prepare With Care (& Checklists!)Prepare With Care (& Checklists!)

- Contracting Officers Remember YouContracting Officers Remember You- Win Or Lose, Get A Debriefing!Win Or Lose, Get A Debriefing!- Compete Today, Team TomorrowCompete Today, Team Tomorrow

2929

Page 30: Jumpstart Federal Contracting Gmu   Judy Brandt

3030

Registration BasicsRegistration BasicsOfficial Business IdentitiesOfficial Business Identities– Tax ID Number / EINTax ID Number / EIN– N. American Industrial Classification System (NAICS) CodeN. American Industrial Classification System (NAICS) Code

Based on what you sell. Based on what you sell. www.naics.comwww.naics.com

– Size Standards – Small or Not?Size Standards – Small or Not? www.naics.com/sba_sizestandards.htmwww.naics.com/sba_sizestandards.htm

– Dunn and Bradstreet (D-U-N-S) #Dunn and Bradstreet (D-U-N-S) # Free registration: Free registration: www.DnB.comwww.DnB.com

– Central Contractor Registration (CCR)Central Contractor Registration (CCR) Free Registration: Free Registration: www.ccr.gov www.ccr.gov Required for direct Federal sales & paymentsRequired for direct Federal sales & payments Often required for subcontracting / teamingOften required for subcontracting / teaming

– Online Reps & Certs (ORCA)Online Reps & Certs (ORCA) https://orca.bpn.gov https://orca.bpn.gov

Page 31: Jumpstart Federal Contracting Gmu   Judy Brandt

Register

Get Sourced,

Search for Partners

Central Contractor RegistrationCentral Contractor Registrationwww.ccr.govwww.ccr.gov

Page 32: Jumpstart Federal Contracting Gmu   Judy Brandt

3232

Rules of The GameRules of The Game

Federal Acquisition Regulations (FAR) Federal Acquisition Regulations (FAR) www.arnet.gov/far/www.arnet.gov/far/

Competition requirements: Part 6Competition requirements: Part 6 Acquisition of Commercial Items: Part 12Acquisition of Commercial Items: Part 12 Contracting by Negotiation: Part 15Contracting by Negotiation: Part 15 Small Business: Part 19Small Business: Part 19

Defense Federal Acquisition Regulations Defense Federal Acquisition Regulations ((DFAR) DFAR) http://farsite.hill.af.mil/http://farsite.hill.af.mil/

Weekly FARS Series: www.sell2usgov.comWeekly FARS Series: www.sell2usgov.com

Page 33: Jumpstart Federal Contracting Gmu   Judy Brandt

Weekly Blog Series www.sell2usgov.com Get RSS Feed

Page 34: Jumpstart Federal Contracting Gmu   Judy Brandt

3434

Small Business Set-AsidesSmall Business Set-AsidesCertifications & TeamingCertifications & Teaming

Small or Woman-Owned Business: Self-CertifyingSmall or Woman-Owned Business: Self-Certifying

HUBZone (historically underutilized business zone, distressed areas)HUBZone (historically underutilized business zone, distressed areas)– Goal: To promote economic development/employmentGoal: To promote economic development/employment– Qualifications:Qualifications:

Small business by SBA standards (NAICS code)Small business by SBA standards (NAICS code) Located in a HUBZone (seeLocated in a HUBZone (see www.sba.gov/hubzonewww.sba.gov/hubzone//)) Wholly owned and controlled by U.S. Citizen/sWholly owned and controlled by U.S. Citizen/s 35% or more of employees must reside in HUBZone35% or more of employees must reside in HUBZone

8(a) / SDB (Small Disadvantaged Business)8(a) / SDB (Small Disadvantaged Business)– Goal: to assist socioeconomic disadvantaged personsGoal: to assist socioeconomic disadvantaged persons– QualificationsQualifications

http://www.sba.gov/services/contractingopportunities/certifications/index.htmlhttp://www.sba.gov/services/contractingopportunities/certifications/index.html

Service-Disabled / Veteran-Owned Small Business: Service-Disabled / Veteran-Owned Small Business: www.vetbiz.govwww.vetbiz.gov

Page 35: Jumpstart Federal Contracting Gmu   Judy Brandt

Win TRUE Preference.Win TRUE Preference.

CapacityCapacity ConnectionsConnections CommitmentCommitment Know-howKnow-how Know-whoKnow-who

Buyers: Meet the need.Buyers: Meet the need. Primes: Show them the money.Primes: Show them the money.

Page 36: Jumpstart Federal Contracting Gmu   Judy Brandt

Buyer Options Include:Buyer Options Include: Micro-Purchase (<$3,000)Micro-Purchase (<$3,000) GSA SmartPay CardGSA SmartPay Card Simplified Acquisition (<$100,000)Simplified Acquisition (<$100,000) Broad Agency Announcement Broad Agency Announcement Invitation for Bid (low price wins)Invitation for Bid (low price wins) Negotiated Contracting (best value / score wins)Negotiated Contracting (best value / score wins)

– Unsolicited ProposalsUnsolicited Proposals– Request for Proposal (RFP):Request for Proposal (RFP): large/complex projects, large/complex projects,

Government-Wide Acquisition (GWAC), Government-Wide Acquisition (GWAC), GSA SchedulesGSA Schedules

Page 37: Jumpstart Federal Contracting Gmu   Judy Brandt

The General Services The General Services Administration Administration

(GSA) (GSA) Schedule ContractSchedule Contract

““How do I get a GSA Schedule?”How do I get a GSA Schedule?”

Page 38: Jumpstart Federal Contracting Gmu   Judy Brandt

What a GSA Schedule isWhat a GSA Schedule is

A negotiated federal contractA negotiated federal contract Used for commercial Goods & servicesUsed for commercial Goods & services Indefinite Delivery, Indefinite QuantityIndefinite Delivery, Indefinite Quantity Can run up to 20 yearsCan run up to 20 years Central terms, conditions, pricingCentral terms, conditions, pricing State and Local Government OptionsState and Local Government Options

– Information technologyInformation technology– Disaster response & securityDisaster response & security

Page 39: Jumpstart Federal Contracting Gmu   Judy Brandt

Commercially-Available Items Like:Commercially-Available Items Like: 00corp: consolidated MOBIS, Engineering, Imaging, IT7000corp: consolidated MOBIS, Engineering, Imaging, IT70 Schedule 36:Schedule 36: Office Imaging & document solutionsOffice Imaging & document solutions Schedule 520: Schedule 520: Financial and Business SolutionsFinancial and Business Solutions Schedule 541: Schedule 541: Advertising, marketing, web designAdvertising, marketing, web design Schedule 58: Schedule 58: TelecommunicationsTelecommunications Schedule 558I:Schedule 558I: Professional AV telecom servicesProfessional AV telecom services Schedule 69:Schedule 69: Training aids and devicesTraining aids and devices Schedule 70:Schedule 70: IT products & servicesIT products & services Schedule 871:Schedule 871: Professional Engineering ServicesProfessional Engineering Services Schedule 874:Schedule 874: Management, Organizational andManagement, Organizational and

Business Improvement Business Improvement Services (MOBIS) Services (MOBIS)

Page 40: Jumpstart Federal Contracting Gmu   Judy Brandt

Indefinite Delivery, Indefinite Quantity.Indefinite Delivery, Indefinite Quantity.

GSA Schedule 70, FY08: US $15.7 BGSA Schedule 70, FY08: US $15.7 B5,614 firms (+13% over 2004)5,614 firms (+13% over 2004)

Dell: 5.6% of total dollars Dell: 5.6% of total dollars Top 50 firms: 50% Top 50 firms: 50%

5,564 firms shared US$7.8 B 5,564 firms shared US$7.8 B

2,582 firms (46%): < $25K sales2,582 firms (46%): < $25K sales 2,189 firms (39%): $ 0 2,189 firms (39%): $ 0

Happy Hunting.

Page 41: Jumpstart Federal Contracting Gmu   Judy Brandt

How You Get A GSA Schedule:How You Get A GSA Schedule:Proposal, Negotiation, ContractProposal, Negotiation, Contract GSA Solicitation (RFP)GSA Solicitation (RFP) Prepare ProposalPrepare Proposal Submit OfferSubmit Offer NegotiateNegotiate ContractContract AdministerAdminister Modify / UpdateModify / Update

And market, market market!And market, market market!

Page 42: Jumpstart Federal Contracting Gmu   Judy Brandt

GSA Schedules AreGSA Schedules AreA Good Investment WhenA Good Investment When:: Your buyers Your buyers preferprefer GSA Schedules. GSA Schedules. Government buyers are high priority for you.Government buyers are high priority for you. You have over 2 years’ commercial sales.You have over 2 years’ commercial sales. Buyers surge in 4Buyers surge in 4thth quarter (July-Sept). quarter (July-Sept). Primes require it.Primes require it. Primes take too much margin from you as Primes take too much margin from you as

subcontractor.subcontractor.

Page 43: Jumpstart Federal Contracting Gmu   Judy Brandt

GSA Schedules GSA Schedules Waste Resources If:Waste Resources If:

Yours isn’t a commercially-sold item.Yours isn’t a commercially-sold item. Buyers will use other vehicles.Buyers will use other vehicles. Individual orders < $2,500Individual orders < $2,500 Forecast sales < $25,000.Forecast sales < $25,000. You expect effortless sales.You expect effortless sales. You have little marketing time / cash.You have little marketing time / cash.

Page 44: Jumpstart Federal Contracting Gmu   Judy Brandt

4444

Federal Government-WideFederal Government-Wide Federal Business Opportunities – Federal Business Opportunities – www.fbo.govwww.fbo.gov

– Centralized Source for Contracts over $25,000Centralized Source for Contracts over $25,000– Automatic notifications of contracting activity (RFIs, RFQs, Automatic notifications of contracting activity (RFIs, RFQs,

RFPs)RFPs)– Pre-Competition Notices (Draft RFP’s,Sources Sought)Pre-Competition Notices (Draft RFP’s,Sources Sought)– ““Industry Days” or Agency Open House EventsIndustry Days” or Agency Open House Events– Changes to current procurements actionsChanges to current procurements actions– Links to other related sitesLinks to other related sites– Contract Award NoticesContract Award Notices

NOT A PRIMARY BUSINESS DEVELOPMENT TOOL.NOT A PRIMARY BUSINESS DEVELOPMENT TOOL.

Page 45: Jumpstart Federal Contracting Gmu   Judy Brandt

4.4. COMPETITIONCOMPETITIONWho’s Winning, And How You Will Stand OutWho’s Winning, And How You Will Stand Out

4545

Mike OsredkerVP, Global Business

Page 46: Jumpstart Federal Contracting Gmu   Judy Brandt

THE BIG FOURTHE BIG FOURFPDS, GSAAdvantage, SSQ, CCRFPDS, GSAAdvantage, SSQ, CCR

Free Research SourcesFree Research Sources

Free One-Hour Webinar: www.summitinsight.com/video.asp

Page 47: Jumpstart Federal Contracting Gmu   Judy Brandt
Page 48: Jumpstart Federal Contracting Gmu   Judy Brandt

4848

Public Funds Mean Public DataPublic Funds Mean Public Data Research Opportunities Before Competition OpensResearch Opportunities Before Competition Opens

– Seek Contacts & ask questions BEFORE RFP is publishedSeek Contacts & ask questions BEFORE RFP is published– Remember the “rules of engagement”Remember the “rules of engagement”– Post RFP…doors are shut or dialogue is limitedPost RFP…doors are shut or dialogue is limited

Each Agency Produces a Procurement PlanEach Agency Produces a Procurement Plan– Review budgeted programsReview budgeted programs– Look for trends and potential teaming prospectsLook for trends and potential teaming prospects– Remember, everyone else has access to this informationRemember, everyone else has access to this information

Review Past Award DataReview Past Award Data– Use Free Public Web SitesUse Free Public Web Sites– Can request data via Freedom of Information Act (FOIA)Can request data via Freedom of Information Act (FOIA)

Page 49: Jumpstart Federal Contracting Gmu   Judy Brandt

Federal Procurement Data System fpds.gov

Page 50: Jumpstart Federal Contracting Gmu   Judy Brandt

GSA Advantage www.gsaadvantage.gov

Page 51: Jumpstart Federal Contracting Gmu   Judy Brandt

GSA Schedule Sales Query ssq.gsa.gov

Page 52: Jumpstart Federal Contracting Gmu   Judy Brandt

5252

Government Marketing ResourcesGovernment Marketing ResourcesSpecialty Consultants:Specialty Consultants:- Government Business Development PlansGovernment Business Development Plans- GSA Schedule & Proposals PreparationGSA Schedule & Proposals Preparation- Marketing Strategies & Sales PlansMarketing Strategies & Sales Plans- Books, CD’s, Self-Study, Classroom CoursesBooks, CD’s, Self-Study, Classroom Courses- Individual Executive Strategy SessionsIndividual Executive Strategy Sessions

Some Examples:Some Examples:GSA Schedule SpecialistsGSA Schedule Specialists

Design to Delivery Design to Delivery www.d2dinc.comwww.d2dinc.com Global Services Global Services www.globalservicesinc.comwww.globalservicesinc.com

Strategy SpecialistStrategy Specialist Summit Insight Summit Insight www.summitinsight.comwww.summitinsight.com

Page 53: Jumpstart Federal Contracting Gmu   Judy Brandt

Other Research SourcesOther Research Sources

Specialized Consultancies:Specialized Consultancies:Custom Research, Search Tools, Services Custom Research, Search Tools, Services

& Conferences& Conferences Federal SourcesFederal Sources FedMineFedMine OnviaOnvia E-PipelineE-Pipeline INPUTINPUT FedxccelFedxccel

Page 54: Jumpstart Federal Contracting Gmu   Judy Brandt

5.5. TEAMINGTEAMINGHow Partners Speed Your WinHow Partners Speed Your Win

5454

Dr Kathleen M. Nichols, Founder & CEO

Page 55: Jumpstart Federal Contracting Gmu   Judy Brandt

Register

Get Sourced,

Search for Partners

Central Contractor RegistrationCentral Contractor Registrationwww.ccr.govwww.ccr.gov

Page 56: Jumpstart Federal Contracting Gmu   Judy Brandt

Network BuildingNetwork Building

Pre-Bid ConferencesPre-Bid Conferences

Associations, Conferences, ExhibitionsAssociations, Conferences, Exhibitions Speaking OpportunitiesSpeaking Opportunities Leadership RolesLeadership Roles SponsorshipsSponsorships

Page 57: Jumpstart Federal Contracting Gmu   Judy Brandt

6.6. RELATIONSHIPSRELATIONSHIPSThe Five People You Need To Meet…& BeyondThe Five People You Need To Meet…& Beyond

5757

Deborah Stallings, President & CEO

Page 58: Jumpstart Federal Contracting Gmu   Judy Brandt

Finding GovernmentFinding Government

Government Web Sites typically not detailedGovernment Web Sites typically not detailed Internal Agency DirectoriesInternal Agency Directories Specialized ConsultantsSpecialized Consultants Commercial PublishersCommercial Publishers

One-off, quarterly directory, total online One-off, quarterly directory, total online – Leadership Directories Leadership Directories

www.leadershipdirectories.comwww.leadershipdirectories.com– Carroll PublishingCarroll Publishing

www.carrollpub.comwww.carrollpub.com

Page 59: Jumpstart Federal Contracting Gmu   Judy Brandt

The Five People You Need To MeetThe Five People You Need To Meet

The Small Business SpecialistThe Small Business Specialist The Contracting OfficerThe Contracting Officer The Program ManagerThe Program Manager The InfluencerThe Influencer The End UserThe End User

Page 60: Jumpstart Federal Contracting Gmu   Judy Brandt

The OSDBU The OSDBU Small Business Specialist*Small Business Specialist*

Cares About:Cares About: Guiding small companiesGuiding small companies Whether you’ve done your Whether you’ve done your

homeworkhomework

Can Help You With:Can Help You With: Detail on Agency plans and processDetail on Agency plans and process Introductions within AgencyIntroductions within Agency

* or Prime’s Small Business Liaison* or Prime’s Small Business Liaison

Page 61: Jumpstart Federal Contracting Gmu   Judy Brandt

The Contracting Officer (CO) The Contracting Officer (CO)

Cares About:Cares About: Legal, Fair & Proper ProcessLegal, Fair & Proper Process Supplier Base KnowledgeSupplier Base Knowledge Right Vendors for Buyer’s NeedsRight Vendors for Buyer’s Needs Your Readiness To Do BusinessYour Readiness To Do BusinessCan Help You With:Can Help You With: Acquisition PlansAcquisition Plans Program Manager IntroductionsProgram Manager Introductions

Page 62: Jumpstart Federal Contracting Gmu   Judy Brandt

The Program Manager (PM)The Program Manager (PM)

Cares About:Cares About: How best to deliver Agency MissionHow best to deliver Agency Mission Defining requirementsDefining requirements Your research into their needsYour research into their needs Unique value & past performanceUnique value & past performanceCan Help You With:Can Help You With: Funding for pilot programsFunding for pilot programs Referral to End UserReferral to End User

Page 63: Jumpstart Federal Contracting Gmu   Judy Brandt

The InfluencerThe Influencer

(Colleague, Reporter, Analyst)(Colleague, Reporter, Analyst)Cares About:Cares About: Leading edge suppliers/expertsLeading edge suppliers/experts Hot stories – good and badHot stories – good and bad Supporting friendsSupporting friendsCan Help You With:Can Help You With: Referral to PM or End UserReferral to PM or End User Publicity for expertise/offeringPublicity for expertise/offering

Page 64: Jumpstart Federal Contracting Gmu   Judy Brandt

The End UserThe End User

Cares About:Cares About: Getting the job done.Getting the job done. Having the best Stuff to do it.Having the best Stuff to do it. Your Unique Value Proposition.Your Unique Value Proposition.

Can Help You With:Can Help You With: Incumbent insightIncumbent insight Receptivity to better ideasReceptivity to better ideas

Page 65: Jumpstart Federal Contracting Gmu   Judy Brandt

Primes Can Be End Users!Primes Can Be End Users!

Cares About:Cares About: Your advance research!Your advance research! Business & relationships you bringBusiness & relationships you bring UVP & track record UVP & track record

Can Help You With:Can Help You With: Access to contract vehiclesAccess to contract vehicles

Page 66: Jumpstart Federal Contracting Gmu   Judy Brandt

7.7. MARKETINGMARKETINGMost Effective Ways To Reach ProspectsMost Effective Ways To Reach Prospects

6666

Linda Lazarowich, President

Page 67: Jumpstart Federal Contracting Gmu   Judy Brandt

Whose problem do you solve?Whose problem do you solve?

Page 68: Jumpstart Federal Contracting Gmu   Judy Brandt

6868

Know Your CustomerKnow Your Customer

““Why does the business seem wired?”Why does the business seem wired?”““How can I get in to see the General?”How can I get in to see the General?”

Become part of your customer communityBecome part of your customer community Their goals and objectivesTheir goals and objectives How you help them achieve thatHow you help them achieve that How you solve a problem, eliminate painHow you solve a problem, eliminate pain Expertise you have that they valueExpertise you have that they value What influences a government buyer’s decision?What influences a government buyer’s decision?

Page 69: Jumpstart Federal Contracting Gmu   Judy Brandt

Capability StatementCapability Statement

Core CompetenciesCore Competencies Past PerformancePast Performance

– Prime, Sub, or CommercialPrime, Sub, or Commercial– Relevant Projects, Value, POC Relevant Projects, Value, POC

DifferentiatorsDifferentiators Company DataCompany Data

(Employees, Locations, DUNS, Certifications, NAICS…)(Employees, Locations, DUNS, Certifications, NAICS…)

Contact InformationContact Information

6969

Page 70: Jumpstart Federal Contracting Gmu   Judy Brandt

7070

The UltimateThe UltimateRelationship MarketRelationship Market

Top-Down & Bottom-Up Business Top-Down & Bottom-Up Business DevelopmentDevelopment

• GrassrootsGrassroots• Make technicians/end users comfortable with your Make technicians/end users comfortable with your

company, ideas, productscompany, ideas, products

• ManagementManagement Focus on contribution to the overall missionFocus on contribution to the overall mission Bring them something they didn’t knowBring them something they didn’t know

Page 71: Jumpstart Federal Contracting Gmu   Judy Brandt

Finding & Meeting ContactsFinding & Meeting Contacts

IdentificationIdentification Media ResearchMedia Research Business NetworksBusiness Networks Directories & OnlineDirectories & OnlinePersonal Introductions Personal Introductions Past & Current Clients!Past & Current Clients! Industry Association ColleaguesIndustry Association Colleagues Board of AdvisersBoard of Advisers

Page 72: Jumpstart Federal Contracting Gmu   Judy Brandt

7272

Network BuildingNetwork Building

Join Key Groups & Get Active! Some Ideas:Join Key Groups & Get Active! Some Ideas:

American Small Business Coalition American Small Business Coalition www.theasbc.orgwww.theasbc.org

Armed Forces Communications & Electronics Association Armed Forces Communications & Electronics Association www.afcea.orgwww.afcea.org

Society of American Military Engineers Society of American Military Engineers www.same.orgwww.same.org

National Guard National Guard www.ngaus.orgwww.ngaus.org

Page 73: Jumpstart Federal Contracting Gmu   Judy Brandt

A Word About The StimulusA Word About The Stimulus

Key ThemesKey Themes ConstructionConstruction TransportationTransportation InfrastructureInfrastructure EnergyEnergy EnvironmentEnvironment ScienceScience ICT, Health IT ICT, Health IT

7373

If Stimulus Doesn’t Seem To Offer You Much…

Look At Everyday Spending!Federal: $500 B +State & Local: $ 3 Trillion

Page 74: Jumpstart Federal Contracting Gmu   Judy Brandt

The U.S. GovernmentThe U.S. GovernmentStimulus SpendingStimulus Spending

Tax CutsTax Cuts $212 Billion$212 BillionOther SpendingOther Spending $575 Billion$575 Billion

TOTALTOTAL $787 Billion$787 Billion

Of the $575 billion:Of the $575 billion:Payments to Individuals: Payments to Individuals: 267 Billion267 BillionFederal, State & Local ProjectsFederal, State & Local Projects 254 Billion254 Billion

   State Stabilization Fund State Stabilization Fund 54 billion 54 billion

Of the $254 Billion:Of the $254 Billion:Contract OpportunitiesContract OpportunitiesFederal ConstructionFederal Construction 33 Billion33 BillionFederal Other ProjectsFederal Other Projects 39 Billion39 Billion

Transportation Grants to S&LTransportation Grants to S&L 47 Billion47 BillionConstruction Grants to S&LConstruction Grants to S&L 43 Billion43 BillionSubtotal Subtotal 162 billion162 billion

Loans & Loan Guarantees Loans & Loan Guarantees 92 billion92 billionFunding projects for energy, water, environment Funding projects for energy, water, environment and financing for small businessand financing for small business

7474

$72 BillionFederal

Page 75: Jumpstart Federal Contracting Gmu   Judy Brandt

What’s In It For You?What’s In It For You?

www.recovery.govwww.recovery.gov

Weekly federal agency reportsWeekly federal agency reports Links to each state’s projectsLinks to each state’s projects Special AnnouncementsSpecial Announcements

7575

Page 76: Jumpstart Federal Contracting Gmu   Judy Brandt

Who’s Going To Win?Who’s Going To Win?

Companies That:Companies That: Know the Game: Rules & Contract VehiclesKnow the Game: Rules & Contract Vehicles Have Track RecordHave Track Record Track The Right ProjectsTrack The Right Projects Connect With Buyers & PartnersConnect With Buyers & Partners Have FinancingHave Financing

7676

Page 77: Jumpstart Federal Contracting Gmu   Judy Brandt

FedBizOpps www.fbo.gov

Most Alluring & Dangerous for Novices: RFP’s

Winners’ Best Kept Secrets:

RFI’sSources SoughtDraft RFP’s…and…

Easy To Miss:

User Guides

Page 78: Jumpstart Federal Contracting Gmu   Judy Brandt

The U.S. GovernmentThe U.S. GovernmentEveryday SpendingEveryday Spending

Federal: over $500 BillionFederal: over $500 BillionState & Local: $3 TrillionState & Local: $3 Trillion

Approximately 25% of all domestic spendingApproximately 25% of all domestic spending

Buys everything!Buys everything! Aerospace, defence, security, ICTAerospace, defence, security, ICT Construction, R&D, energyConstruction, R&D, energy ““Green” products/servicesGreen” products/services Food, clothing, health IT, medical suppliesFood, clothing, health IT, medical supplies Vehicles, parts & serviceVehicles, parts & service Professional & labour servicesProfessional & labour services

7878

Page 79: Jumpstart Federal Contracting Gmu   Judy Brandt

WHAT’S NEXT?WHAT’S NEXT?Success Secrets & Action Steps You Can Take TodaySuccess Secrets & Action Steps You Can Take Today

7979

Page 80: Jumpstart Federal Contracting Gmu   Judy Brandt

Seven Steps To SuccessSeven Steps To Success

Strategy: Fit, Goals, ResourcesStrategy: Fit, Goals, Resources Focus: Agencies, FBOFocus: Agencies, FBO Process: Regs, Skills & CertificationsProcess: Regs, Skills & Certifications Competition: FPDS, GSA, CCRCompetition: FPDS, GSA, CCR TeamingTeaming Relationships: OSDBUs, Referrals, NetworksRelationships: OSDBUs, Referrals, Networks Marketing: Activities & BudgetMarketing: Activities & Budget

Page 81: Jumpstart Federal Contracting Gmu   Judy Brandt

FocusFocusBuyers:Buyers: NearbyNearby Similar to Your Best ClientsSimilar to Your Best ClientsResearchResearch Missions, Budgets, Contacts, VendorsMissions, Budgets, Contacts, Vendors Personal Referrals To Key ContactsPersonal Referrals To Key Contacts Appointments With OSDBUAppointments With OSDBU

– Selected Federal DepartmentsSelected Federal Departments– Fort BelvoirFort Belvoir– General Services AdministrationGeneral Services Administration

– Regional / Local Government Regional / Local Government Follow up!Follow up!

Page 82: Jumpstart Federal Contracting Gmu   Judy Brandt

8282

Learn More!Learn More!

Procurement Technical Assistance Program (PTAP)Procurement Technical Assistance Program (PTAP)– Developed by Defense Logistics Agency (DLA) to help small businessDeveloped by Defense Logistics Agency (DLA) to help small business– Via business schools and historically black colleges & universitiesVia business schools and historically black colleges & universities– Links government, prime contractors and small businessesLinks government, prime contractors and small businesses– www.vaptap.orgwww.vaptap.org

Procurement Technical Assistance Center (PTAC)Procurement Technical Assistance Center (PTAC)– Northern Virginia PTAC: Northern Virginia PTAC: www.novaptac.orgwww.novaptac.org

Serves firms seeking opportunities with Federal, State and Local governmentServes firms seeking opportunities with Federal, State and Local government Training seminarsTraining seminars One-on-one counseling, general business developmentOne-on-one counseling, general business development

Page 83: Jumpstart Federal Contracting Gmu   Judy Brandt

www.novaptac.orgwww.novaptac.org

More! Like…

GSA SchedulesProposal WritingCosting / PricingContract NegotiationTeamingContract Admin

Page 84: Jumpstart Federal Contracting Gmu   Judy Brandt

Get The Basics!Get The Basics!Technical Webinars on…Technical Webinars on…

RegistrationsRegistrations RegulationsRegulations * Certifications ** Certifications * GSA SchedulesGSA Schedules Market ResearchMarket Research Capability StatementsCapability Statements TeamingTeaming

Free & Member-OnlyFree & Member-Only

www.giveme5.comwww.giveme5.com

Page 85: Jumpstart Federal Contracting Gmu   Judy Brandt

8585

Other ResourcesOther Resources– Small Business Administration: Small Business Administration: www.SBA.govwww.SBA.gov

Additional resources, trainingAdditional resources, training 8(a), Mentor Protégé program8(a), Mentor Protégé program Service Corps of Retired Executives:Service Corps of Retired Executives: www.SCORE.Org www.SCORE.Org

– Federal Offices of Small & Disadvantaged Business: Federal Offices of Small & Disadvantaged Business: www.osdbu.govwww.osdbu.gov In each Federal AgencyIn each Federal Agency Open doorsOpen doors

Page 86: Jumpstart Federal Contracting Gmu   Judy Brandt

8686

Judy BradtTake Your First Step Or Broaden Your Footprint

Expertise To Win Government Business Expertise To Win Government Business With More Success & Less Stress.With More Success & Less Stress.

Free Research Webinar: Free Research Webinar: www.summitinsight.com/video.asp

Leave Your Card & Qs!

[email protected] 703.627.1074