12

Just-in-time marketing: How insurers can cut costs while boosting effectiveness

Embed Size (px)

DESCRIPTION

Marketing in insurance, as in most industries, is often fraught with inefficiencies and waste. By systematically applying the core lessons of just-in-time manufacturing – Kaizen, Kanban and Total Quality Management – marketers can significantly reduce costs while improving the quality of their customer interactions

Citation preview

Page 1: Just-in-time marketing: How insurers can cut costs while boosting effectiveness
Page 2: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

2

Page 3: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

3

Page 4: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

4

Page 5: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

5

Page 6: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

6

Page 7: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

7

Page 8: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

8

Page 9: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

9

Page 10: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

10

Page 11: Just-in-time marketing: How insurers can cut costs while boosting effectiveness

11

Page 12: Just-in-time marketing: How insurers can cut costs while boosting effectiveness