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Importance Of People Management For A Successful Marketing Strategy

A business works because of its key asset- the people. Any marketing strategy is not good

enough if it hasn’t considered people management. The products of a business, no matter how

good they might be, will not make the consumers happy if the people management techniques

are poor. A business can have the best of products, best packaging, and best advertising; if the

business doesn’t have knowledgeable, motivated, driven, trained, enthusiastic people around- the

marketing strategy will fail.

Does People management only include your employees? Look at it at the macro level. People

management includes management of your employees, suppliers of materials, wholesalers,

distributors, clients, agents, business partners and everybody that makes your product a success

in the market.

For a successful marketing strategy, people management should begin at the internal level with

recruitment which involves getting the right people for the job. Well trained management

trainees and well experienced employees make your marketing strategy firm. It is important to

keep the employee trainings ongoing in any business. It develops people by enhancing their

knowledge and skills. Evaluation of people performance, motivating employees to achieve

targets, providing recognition, rewards and growth opportunities for talented people goes a long

way in developing a good marketing strategy.

Marketing strategy rests largely on how a business treats its partners and people who help make

the business product a success. A business should always choose and work with such people who

are compatible, likeminded and have the skills and tools that will help the business grow. Next

comes the budgeting, the infrastructure, the value for money invested. But most importantly

people management rests on the goodwill the suppliers and the clients have in the market, the

trust they have developed in supplying the products and services on time; without any damage.

A key point to note for a successful people management strategy is to engage people at all levels.

While creating a marketing strategy one looks at the details of products and the target audience.

But a good people manager takes into consideration the people at every level who make that

marketing strategy a success for the business. When people from the lower ranks are also

involved and made to feel important; the people management technique becomes a hit. Training

of skills should not be limited to managers alone. Instead training should also be provided to

factory workers and low level employees.

People management is an important aspect which many tend to take lightly at times. Without the

people who help you make what you are; neither will your marketing strategies nor your

business score in the outside world.

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