Digital Marketing & Analytics ExperienceA Visual Guide- Kashif Khurshid

KashifKhurshid@gmail.com(832) 228-7427CaptainAnalytics.com

THE DIFFERENCE BETWEEN WHO YOU AREAND WHO YOU WANT TO BE IS BY WHAT YOU DO.

Waste ManagementSince April 2012

Analytics

Tagging (TMS)

Basic Site

Campaign

Add-on’s (Links, scrolls, etc)

Custom Features

Reporting / Analysis

Ongoing (Periodic)

One-time (Ad-hoc)

A/B Testing

Split Testing

Segmenting

Traffic Allocation

Quick Temp Updates

SEO

Agency Management

SEO Improvement

Process Creation & Oversight

Reporting

Social

Partnering with Communication

s Strategy

Microsite Integration

Social Paid Campaigns

Monitor Monthly Traffic and

Engagement

Charles SchwabOctober 2008 – April 2012

Digital Analytics

Optimization

eCommerce Funnel

Home Page Weekly Analysis

& UpdateDeep-Dive Multi-Session Analysis

New Feature Analysis

Ratings & Reviews

Algorithm Changes

Site Redesign

Segmentation Strategy A/B Testing

Analytics Reporting

SEO

Paid Search

Banner

Social

Mobile Web

Reliant Energy (NRG)Marketing Analytics

Tag Management

Identifying Digital Needs

Translating Business

requirements to Tagging

requirements

Build Page & Campaign Naming

convention

Analytics UI Development

Design Dashboards for each business

unit

Write and Update custom configurations

Backend Data Integration

Train Staff on Tools

Analytics

Acquisition

Ecommerce Funnels

Paid Search

3rd Party Sites

Print Media

Banners

Retention

Email

SEO

May 2006 – October 2008

TravelClick

Digital Marketing

Report Development

Incorporating Silo Data

Designing Layouts and

graphs

Adding Additional Services

Train Sales Team on Tools

Paid Search

Account Strategy

Account Management

Process Improvements

Client Management

SEO

Account Reporting

Basic Analysis

Advance Analysis

Process Improvement

Expectation Management

August 2004 – May 2006

Skills:Analytics Driving Delightful Customer Experiences

Help define KPI’s & Set Goals

Conversion/Goal Funnel Analysis

Market Area/Product Mix/ Pricing Analysis (Site Wide)

Ad Hoc & Deep Dive Analysis

Predict Metrics Performance

Reporting: Periodic Monitoring of Performance & Stakeholder Management

Competitor Analysis (Site Wide)

Define Segmentation & Personas (Site Wide)

Technology Integration for Omni-Channel Optimization

Tools:

Omniture Site Catalyst, Adobe Data WorkBench, Discover, WebTrends, Google AnalyticsTableau, SpotFire Toad, SQLOptimizely, Test & TargetAdWords, Marin, KenshooMarchexUserzoom, ForseeQuantcastExactTarget, SalesForce Marketing CloudSprinklr, Radian6Tealium, GTMDocumentum, TeamSiteSEOClarity, Conductor, WebCEO, Web PositionSlack, Microsoft Office & 365, Google Docs

Gaining Efficiencies & Building Exceptional Processes

Analytics in a NutshellSet Goals on what you want to Intelligently Achieve

Set Goals

Define KPI’s

Measure (Report)

Analyze (Optimize

)

Implement

Analytics in Action