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D I G I T A L & S O C I A L M E D I A M A R K E T I N G C O N S U L T I N G S E R V I C E S
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A B O U T M E
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M E E T M E
KATED I G I TA L M A R K E T I N G S T RAT E G I S T
I was bitten by the Digital Marketing bug in early 2011 where I focused on Search Engine Marketing (Google AdWords, Bing and online display banner advertising), content marketing, inbound marketing, social media marketing and digital campaign activations.
I quickly moved into a senior role where I consulted across all Digital Marketing projects while running the company’s Social Media Department.
I've had the honour of speaking at The Australian Institute of Management and on the 4BC Radio Breakfast Show.
I am currently working with QUT to build the new Social Media Listening course for undergraduate business students.
In my spare time I teach others how to DIY their own Digital Marketing on my blog: Small Paper Things.
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B R A N D S I ’ V E W O R K E D W I T H
During my time with Reload I had the opportunity to work with many SME clients. Through this, I learned how to stretch a shoestring budget and how to ensure we could measure the ROI on all digital activity.
I’ve also had the honour of working with some incredible brands with larger budgets that allowed me the opportunity to test and learn various tactics and get a good idea on what tactics work well in certain verticals.
For case studies please refer to “Portfolio of work” on slides 6 – 11.
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P O R T F O L I O O F W O R K
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P O R T F O L I O O F W O R K
During my time at agency I worked for Subway for many years running their online advertising campaigns.
This included the strategy development and ongoing optimisation of:
• Search Engine advertising strategy (SEM) Google Remarketing
• YouTube TrueView advertising• Facebook advertising
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P O R T F O L I O O F W O R K
During my time at Reload I was able to work on many top tier clients. This client (whilst on an NDA) was a fast moving consumer goods product for which I was responsible selling via digital channels.
I build a social media and digital marketing strategy for this client and performed the following services ongoing:
• Social Media advertising• Digital project management• Ongoing content strategy,
development & execution• Community engagement strategy • Digital promotions and activations
strategy and development
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P O R T F O L I O O F W O R K
Whilst working with Reload one of my clients, Next Byte, was interested in running a campaign that would both drive increased community numbers to their Facebook page and also drive footfall into stores.
I devised a competition and reward system whereby users (who became fans of the Facebook page) could gain access to exclusive rewards and offers through Facebook which drive a 13% uplift in footfall throughout the campaign period.
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P O R T F O L I O O F W O R K
Bridge to Brisbane approached Reload Media to develop a full social media strategy to support the Bridge to Brisbane activity from pre-event engagement through to posting content after the event.
For Bridge to Brisbane I provided the following services:
• Social Media Strategy Development• Social Media Advertising Campaign
Build & Optimisation• Content strategy & execution• Content scheduling • Community engagement • Reporting & tracking of campaign
performance
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P O R T F O L I O O F W O R K
Tourism Tropical North Queensland were one of my oldest clients at Reload. I ran campaigns with them over the course of the 4 years I worked in agency.
We developed a number of social media campaigns built to achieve many different objectives (from building a community on their Facebook page to driving downloads of their iOS application).
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P O R T F O L I O O F W O R K
During my time at Domino’s I had an incredible opportunity to take my 4 years of agency experience to an in-house role where I managed all aspects of the Social Media Marketing, Digital Campaign Development and Customer Engagement focussed campaigns.
In my first week at Domino’s I cut the cost per conversion of our advertising in half and in the second week I halved it again.
This resulted in us being able to increase our media spend and trial new ad types.
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C O N S U L T I N G S E R V I C E S
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C O N S U L T I N G S E R V I C E S
Digital brand and marketing strategy (including inbound marketing, email, digital PR & outreach, search engine optimization, search engine marketing & social media) Facebook, Instagram, Twitter, Google AdWords, Bing & Display advertising strategy, set up and ongoing optimisation
Content marketing strategy & copywriting: Social Media, website, blogs, infographics etc. with considerations for Search Engine Optimisation
Outreach strategy & relationship building (identification of key influencers and turning them into advocates for the brand)
Reporting & insights analysis: Native digital social media channels and impact on website performance and sales
Promotion & competition strategy and execution
Managing external partners including assistance planning and running photo/video shoots to ensure we get the most from the allocated time
MEET BUILD EXECUTE
Before starting on any digital strategy it’s important to first have
a “discovery meeting” or phone chat to discuss the exact target market and business objectives.
This allows me to approach projects with both a short and a long term focus so I am able to recommend
“evergreen” strategies where possible that allow you to get more
bang for your buck!
It’s also important to discuss the measures that will be used to determine whether or not the strategy has been successful.
Following our initial briefing I will commence building a strategy document which outlines the
proposed targeting, copy and scope of development (if design or development is required).
This will be sent to you so that you’re able to provide feedback
and approve once happy with the direction.
The “build” will also include a proposed timeline for execution of the recommendations outlined in
the document.
Once the strategy “build” has been signed off I’ll start to execute the
strategy as per the timeline set in the build documents.
While strategy, content development and copywriting activities can take a
some time to execute, some items such as advertising can often be set live on
the same day as sign off.
Please feel free to indicate any key deadlines and timeframes when we first
meet so that we can priorities which items to execute first.
C O N S U L T I N G P R O C E S S
