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Slides for KATHO new media training
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Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
What is social media?
Vanguard Leadership March,2010 (c)
Social Media landscape - new territories
Geo location
SM Monitoring Aggretors
Social Media Platform Overview
You!
Geo-Location
Blog
Micro - Blog
Private SM
BookmarkingVideo Photo
File Sharing
BusinessNetworking
PersonalNetworking
Live Casting
Forum
Assigment
Can you name one for each?
Social Media Platform Overview
You!
Process to implement aSocial media plan and policy
AwarenessBuilding
InventorySocial Media
PolicyTraining Monitoring
Goals, Objectives,
strategy
TeamsAmbassadors
Project: define – roll-out
Awareness Building
1.What2.Who3.Benefits4.Dangers
Presentation/Workshop
Goal: Inform ALL employees about the who, what, benefits and dangers
Inventory
Inventory
Social Media Policy/Guidelines35 areas of interest
Training
• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized
Social Media Monitoring
• Company profile monitoring
• Brand & Company monitoring
• Market & competition monitoring
• People monitoring• Employee monitoring
Social Media in your company...
Social networks are being blocked
Social networks are open
Guidelines are needed!
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
Social Media Policy/Guidelines35 areas of interest
Sample 7 items
Marketing HR IT Legal Mngt Team Employees Unions
Who
Assignment
What can you think of that should be in a policy?
What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
• 40% just press “I accept”!• 15% read first line – 5 seconds• 37% read briefly – 30 seconds• 8% read carefully – 5 minutes
What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
Challenge me...