Kenya: Steady Growth Expected as Operator Dynamics Set to Change

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Kenya: Steady Growth

Expected as Operator

Dynamics Set to Change

Category : Telecom

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Introduction to Report

Launch Date: July 10, 2014

Number of Pages: 25

Geography Coverage: Kenya

Available Format: PDF

Price For Global User License: USD 99

Delivery Time: Within 24 Hours (During Working Days)



About the Report

‘Kenya - Steady Growth Expected as Operator Dynamics Set to Change,’ offers a precise, incisive profile of Kenya’s mobile and fixed telecommunications markets based on comprehensive proprietary data and insights from our research in the Kenyan market.

Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile in addition to a review of key regulatory trends.



KeyFindings

In 2013, Kenya was the 13th largest telecom services market in Africa & the Middle East, with estimated revenue of US$2.0bn or 4.5% of GDP, a 13.9% increase on the previous year. Mobile data was the most important growth driver, generating $149m more revenue in 2012 than in 2013.

Publisher expects to see overall service revenue grow at a 5.2% CAGR over the 2013-2018 period. The fixed/mobile revenue split is not expected to change significantly over the forecast period, with the share of fixed services remaining at around 5% of total revenue.



KeyFindings Continues…

Adoption of 3G technologies is at 16% of the mobile subscription base; we project this will grow as operators continue to expand their networks. Although there has been much talk about the rollout of LTE, so far none of the operators have been issued with a license.

The total number of broadband access lines grew by 13.6% year-over-year to 88,400 in 2013, a result of the growth of fiber connectivity. We expect the number of broadband access lines to increase to 248,900 in 2018.



Reasons To Buy

This Country Intelligence Report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of Kenya’s telecommunications market based on insights directly from the local market players.

The report offers a wealth of data on the telecom markets, with the mobile and fixed segments examined in detail.

The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecommunications market in Kenya.

The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.



Report Coverage

1. Executive summary2. Market and competitor overview3. Regional context4. Economic, demographic and political context5. Regulatory environment6. Demand profile7. Service evolution8. Competitive landscape9. Major market players10.Segment analysis11.Mobile services12.Fixed services13.Identifying opportunities

For more details regarding Report coverage see the last slide




Company Coverage

1. Safaricom2. Airtel3. Airtel Kenya4. yuMobile5. Essar Group6. Orange7. Orange Kenya8. Telkom Kenya

For more details regarding Report coverage see the last slide




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Kenya: Steady Growth Expected as Operator Dynamics Set to Change