1“The future is already here; it’s just not very evenly distributed”

William Gibson

Key Technology Trends and Models Impacting Markets

Kevin Taylor,C.O.O. BT Asia Pacific15th February 2008

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TECHNOLOGIES THAT CHANGED THE WORLD

telephone

automobile

electricity

printing press

computer

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MY TALK TODAY

WHAT ARE THE KEY TRENDS THAT WILL DEFINE THE WORLD WE LIVE IN OVER THE NEXT DECADE?

WHAT ARE THE

IMPLICATIONS

AND HOW TO

RESPOND?

WHAT ARE THE

IMPLICATIONS

AND HOW TO

RESPOND?

SOCIETY

TECHNOLOGY

BUSINESS

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WE ARE LIVING IN A DIGITAL WORLD

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ENTERTAINMENT IS DIGITAL

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ALWAYS ON, ALWAYS CONNECTED

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TECHNOLOGY AS A CORE COMPETENCE

8

TECHNOLOGY MAP

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PREDICTING TECHNOLOGY INNOVATION

intelligent agents

ubiquitous

smaller

pervasive integration

simple throughout

greener

10

TRADITIONAL BUSINESS MODELS ARE BEING CHALLENGED

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WHO OWNS THE VALUE?

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IMPLICATIONS

We’re going from a sell-side economy to a buy-side economy where consumers have the power to drive markets directly

It will not be big that beats small anymore, it will be fast that beats slow

Technology by itself is not sufficient to stay ahead of the innovation curve

To innovate in a 21st Century world, you need to leverage the resources and talent from across the globe

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3rd party services

DELIVERING THE FUTURE - A GLOBAL 21CN PLATFORM

BT services

Global network and computing

End customer created services

Concept-to-market

Lead-to-cash Trouble-to-resolve

Servers Storage Convergedbandwidth

Common software building blocks

14

BT’S OPEN INNOVATION STRATEGY

15

UK

ISRAEL

INDIA

CHINA

MALAYSIA

TAIWAN

JAPAN

KOREAUS

INNOVATION SCANNING

RESEARCH CENTRES

ACADEMIC RESEARCH

PARTNERSHIPS

LEVERAGING INNOVATION AND TALENT ACROSS THE GLOBE

US

U.A.E.

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KEY MESSAGES

Direct customer input and rapid change must drive your business

The next generation, your customers for the next 50 years, will expect you to innovate

Technology innovation is not fundamentally a technology issue

You compete with the whole world

Embrace change first and better – or others will win

BT is actively innovating for the future to ensure our customers stay ahead of the game