Upload
paul-barron
View
850
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Powerful keynote presented by Author and Business management expert Dean Lindsay at the 2009 Fast Casual Executive Summit in Dallas, TX
Citation preview
1
Creative ~ Smart ~ EffectiveSeptember 14-15 ~ Dallas, TX
Brought to you by:
WELCOME
Twitter Hashtag#fcsummit
www.onosys.com
Thank You
IDEAS & TRENDS FOR THE FAST CASUAL RESTAURANT
ISSUE 22 - APR/MAY 09
Pita Pit 14 Mobile marketing 18
ComingtoAmerica
Summit AddressPaul
BarronPublisher & Founder
Market almost hit 450 Concepts
Market Reaches 250 Concepts
Fast Casual.com is born
2004
2000
1994 Fast CasualFast CasualDelivering Quality, Experience and ServiceDelivering Quality, Experience and ServiceTM
Burrito BusinessBurrito BusinessSoaringSoaringFreebirds does it their way!Freebirds does it their way!Marketingyour Brand a New WayMarketingyour Brand a New Way Crescent CityBayou BlitzCrescent CityBayou Blitz
TM
InauguralIssueFC
Issue 1 | O
ct-Nov 200
5
TOP
100movers &
shakers who
break the rules!
EYEingthe in-storePoint ofPurchase
JAVAGets
a Jolt!
BACK OFFICE
Market expected to reach 20 Billion in Revenue
Fast Casual Alliance is Launched more than 500 Concepts in the U.S.
The Fast Casual Executive Summit is born
2009
2007
2006Executive SummitFast Casual
Place: Ritz Carlton Hotel, Pasadena, CaliforniaDate: Monday and Tuesday, December 4-5RSVP: No later than November 20, 2006
The summit will include some of the brightest minds in the business, including both operators and vendors, assessing some of the most pressing needs in the fast-casual restaurant industry.
Invitation Only Event
Industry News & Info
Industry Research
New Media
Industry Event Organizer
Trend Analyst
Executive Analysis
Executive Education
Peer Collaboration
Think Tank
Power Networking
Ideas & Innovations
Futurists
Know When
DipsCuldesacCliffThe BEST in the world at what you do
Three types of Fast Casuals will dominate
Extraordinary goes to the small group
~ Get through the hard stuff~ Quit the wrong stuff~ Stick with the right stuff and have the guts to do it
Prediction
~ Fast Casual will splinter to new segments in the next five years~ New innovation will create a new category of Casual Gourmet
KeynoteDean
LindsayWorking andWinning in a
World of Change
with Dean Lindsay
Twitter.com/DeanLindsay
Creative Smart Effective CREATIVE.SMART. Creative Effective Smart
Effective Creative Smart EFFECTIVE. www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
Awesome!
Boosting Sales in Down TimesHiring Quality “Smiles”Doing MORE with LESSSecuring Capital & LocationsStrengthening Employee Morale Encouraging ReferralsCementing Guest Loyalty
Progress
www.DeanLindsay.com Twitter.com/DeanLindsay
Increasing ProductivityBoosting SalesStrengthening Employee Morale Cementing Customer LoyaltyBuilding Better Leaders
www.DeanLindsay.com Twitter.com/DeanLindsay
ProgressAll Progress is Change, but
NOT all Change is Progress.
www.DeanLindsay.com Twitter.com/DeanLindsay
“It is not strange ... to mistake change for progress.
-- President Millard Fillmore (13th President of the USA)
All Progress is Change, but NOT all Change is Progress.
is to Be Progress www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
It is natural to resist what is
viewed as Change.
It is natural to embrace what
is viewed as Progress.
www.DeanLindsay.com Twitter.com/DeanLindsay
Food IdeasProducts Restaurants
All must be positioned AS PROGRESS
in the minds of those we wish to propel
into positive action.
Experiences Leadership Style Customer Service
Recommendations
“If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
-- Antoine de Saint-Exupéry(French Aviator, Poet,
& Author of The Little Prince)
The Rise of Progress Leadership
“initiating significant change”
Change Management
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
Strive to BecomeProgress Agents
ReferListenReturnCareLend
Invest Buy EatServe Clean Buy More
FollowTry Sweep Cook LeadWant Think
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
“Strong reasons make
Strong actions.”
-- William Shakespeare (The Life and Death of King John)
www.DeanLindsay.com Twitter.com/DeanLindsay
Reasons Create Movement.Internalized
www.DeanLindsay.com Twitter.com/DeanLindsay
The Six Ps of Progress
www.DeanLindsay.com Twitter.com/DeanLindsay
Viktor Frankl, M.D., Ph.D. (1905-1997)
• Austrian Neurologist• Holocaust Survivor• One of the greatest European Psychiatrists of the 20th century.• Founder of logotherapy Logos – Greek for reason or meaning.
www.DeanLindsay.com Twitter.com/DeanLindsay
U.S. Library of Congress named Frankl's
Man's Search for Meaning
one of the 10 books that “made the most
difference in people's lives.”
www.DeanLindsay.com Twitter.com/DeanLindsay
“As friend, colleague and assistant to Dr. Viktor Frankl for over twenty years, I can confidently share with you that Dean Lindsay gets it! His ability to integrate the inspirational theories of Dr. Viktor Frankl with contemporary business needs is extraordinary.
-- Jay I. Levinson, Ph.D. Former Special Assistant to Dr. Viktor Frankl
Actual Quote(Not Actual Photo)
www.DeanLindsay.com Twitter.com/DeanLindsay
“For the meaning of life differs from man to man, from day to day and from hour to hour. What matters, therefore, is not the meaning of life in general but rather the
specific meaning of a person's life at a given moment.”
-- Dr. Viktor Frankl
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
“Between stimulus and response there is a space. In that space is our power to choose our response.” -- Dr. Viktor Frankl
People choose Progress.
How are YOU Progress?
YOU = Your Restaurants Your Customer Service Your Marketing Your Leadership Style Your Working Environments YOU
www.DeanLindsay.com Twitter.com/DeanLindsay
Peace of Mind
www.DeanLindsay.com Twitter.com/DeanLindsay
AcceptanceContentmentInner CalmnessQuiet MindSerenityClear ConscienceSafety
www.DeanLindsay.com Twitter.com/DeanLindsay
ComposureContentmentState of tranquility HarmonySleeping easy at nightAbsence of MentalStress or AnxietyLack of agitation (Sounds nice, huh?)
www.DeanLindsay.com Twitter.com/DeanLindsay
Strong Relationships offer peace of mind. Insurance offers peace of mind. Good Benefit Packages offer peace of mind. Money in the Bank offers peace of mind. Good Buzz offers peace of mind. Meaningful Work offers peace of mind. Consistent Food offer peace of mind. Receiving Referrals offers peace of mind.
www.DeanLindsay.com Twitter.com/DeanLindsay
Solid Customer Service
offers Peace of Mind.
ReceivingDelivering
www.DeanLindsay.com Twitter.com/DeanLindsay
How do YOU offer the Promise of
Peace of Mind?Be Progress.
Pleasure
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
“Work is either fun or drudgery. It depends on your attitude. I like fun.”
-- Colleen Barrett
(Southwest Airlines’ former president, with airline since 1971 inception)
www.DeanLindsay.com Twitter.com/DeanLindsay
How do YOU offer thePromise of
Pleasure?Be Progress.
www.DeanLindsay.com Twitter.com/DeanLindsay
Profit
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
The word Profit
comes from a
Latin word
meaning
“to make
progress”.
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
5. Build Priceless Business Relationships
with
Professionals
In this
ROOM.
www.DeanLindsay.com Twitter.com/DeanLindsay
How do YOU offer thePromise of
Profit?Be Progress.
Pain Avoidance
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
DisappointmentDespairCrampTormentRegretStressWorryIrritationShockWoundednessAffliction
HeadacheHeartacheGriefCrickSting
HURTPunishmentMisery
AversionHarmDisgustAcheDiscomfortTroubleSadnessAnxietyTribulation
WoeBother
AgonySufferingBitternessDistressHeadacheHeartacheDistasteUnpleasantnessAnnoyanceBoredomDragAnguishNuisance
Helping People Avoid Pain is
BIG BUSINESS!
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
What is more
painful:
Self-Discipline
or Regret?
“And there ain't nothing like regret to remind you you're alive.”
-- Sheryl Crow (Prolific Rock & Roller)
How do you offerThe Promise of
Pain Avoidance?
Be Progress.
www.DeanLindsay.com Twitter.com/DeanLindsay
Prestige
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
“Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.’ Never forget this message when working with people.”
-- Mary Kay Ash (Founder of Mary Kay)
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
Hey Dean.
-- Mr. Fast Casual
www.DeanLindsay.com Twitter.com/DeanLindsay
How do YOU offer the Promise of Prestige?
Be Progress.
www.DeanLindsay.com Twitter.com/DeanLindsay
What’s your
Pink Caddy
Power
www.DeanLindsay.com Twitter.com/DeanLindsay
CloutBrawnLeadershipAbilityMightInfluenceMuscleSteamHorsepower
www.DeanLindsay.com Twitter.com/DeanLindsay
CHOICE
www.DeanLindsay.com Twitter.com/DeanLindsay
“Everything can be taken from a man but one thing: the last of the human freedoms – to choose one's attitude in any given set of circumstances, to choose one's own way.”
-- Dr. Viktor Frankl
www.DeanLindsay.com Twitter.com/DeanLindsay
“A human being is a deciding being.”
-- Dr. Viktor Frankl
Three Progress Action Steps from the Work of Dr. Frankl
1.Harness the Freedom of Choice2. Take Responsibility for Actions3.Drive Actions by Understanding
Goals and Strengths
www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
“Life can be pulled by goals just as surely as it can be pushed by drives.”
-- Dr. Viktor Frankl
www.DeanLindsay.com Twitter.com/DeanLindsay
What drives
the people you
wish to propel
into action?
www.DeanLindsay.com Twitter.com/DeanLindsay
How do you offer the Promise of Power?
Be Progress.
www.DeanLindsay.com Twitter.com/DeanLindsay
Creative Smart Effective CREATIVE.SMART. Creative Effective Smart
Effective Creative Smart EFFECTIVE. www.DeanLindsay.com Twitter.com/DeanLindsay
www.DeanLindsay.com Twitter.com/DeanLindsay
Be Progress.
BREAK BY
Back at 2:00 Sharp