Keys to Marketing Automation Success and Where to Start

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<ul><li>1.Keys To Marketing Automation Success and Where to Start Kristin Hambelton 02/10/2011</li></ul> <p>2. </p> <ul><li>About Neolane </li></ul> <ul><li>Conversational marketing technology to build and sustain one-to-one lifetime dialogues across both inbound and outbound channels </li></ul> <p>3. </p> <ul><li>Siloed Communications - Before Automation </li></ul> <p>Call Center Direct Mail Email Social Media Mobile Events WebSite I know a lot about Jake*but* I dont have a complete picture of him 4. </p> <ul><li>True Conversations After Automation</li></ul> <p>Call Center Direct Mail Email Social Media Mobile Events WebSite I know a lot about Jake*but* I dont have a complete picture of him 5. </p> <ul><li>A 360MarketingView of Your Prospects/Customers </li></ul> <p>360 Marketing View with a Unified Database is Key The Brand is the capital that gives value to the company and its products Prospect/ Customer 6. </p> <ul><li>Basic Elements for Marketing Automation </li></ul> <p>7. </p> <ul><li>Marketing Automation The Marketers View </li></ul> <p>8. </p> <ul><li>Marketing Automation The Sales View </li></ul> <p>Sales can see why the lead was passed to the CRM system. 9. </p> <ul><li>Marketing Automation The Sales View </li></ul> <p>Marketing History link from within the CRM lead record shows them all the marketing history in one place. 10. </p> <ul><li>Marketing Automation The Sales View </li></ul> <p>Sales can tailor their sales message in response to real-time marketing activity. 11. </p> <ul><li>Measurement of Leads and Revenue </li></ul> <p>12. </p> <ul><li>Measurement of Leads, Costs, Revenue, and Time </li></ul> <p>13. </p> <ul><li>Key Takeaways </li></ul> <ul><li>Automate conversations across inbound and outbound channels </li></ul> <ul><li>Map to your marketing and sales processes </li></ul> <ul><li>Start with a good data foundation </li></ul> <ul><li>Essential elements of your solution: Plan, automate, track, measure,and report </li></ul> <ul><li>The Bottom line.is the bottom line! </li></ul> <p>14. </p> <ul><li>Thank You!</li></ul> <p>Tel: 617- 467- 6769 Email:kristin.hambelton @neolane.com Web:www.neolane.com @KMHambelton @Neolane Blog.neolane.com </p>