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A quick and easy way to perfect your keyword list using an excel keyword phrase list generator.
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Perfecting your keyword list
By
Julien RabyDirector – Search Marketing
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COSSETTE COMMUNICATION GROUP
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SUMMARY
1. Gather an exhaustive keyword list
• Seobook keyword tool
• Adwords keyword tool
• Excel
2. Refine your keyword list
• Google Analytics
3. How?
• Specific Google Analytics filters
How to efficiently create a long keyword list and refine it using very simple free tools.
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FIRST – SEGMENT YOUR PRODUCTSCampaign 1(Ontario) Tier 1
Tier 2Tier 3
Campaign 2(Quebec)
Campaign 3(BC)
Product 1
Tier 1Tier 2Tier 3
Product 2
Tier 1Tier 2Tier 3
Product 3
Tier 1Tier 2Tier 3
Product 1
Tier 1Tier 2Tier 3
Product 2
Tier 1Tier 2Tier 3
Product 3
Tier 1Tier 2Tier 3
Product 1
Tier 1Tier 2Tier 3
Product 2
Tier 1Tier 2Tier 3
Product 3
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GATHER A HUUUUGE LIST OF KEYWORDS- Yourself (client)- Dictionaries- Competitors1SEO Book KeywordSuggestion Tool2Google AdWordsKeyword Tool3
For the first phase:
- Focus on the productname only
- Don’t gather any verbs,adjectives and regionalterms … yet!
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GATHER A HUUUUGE LIST OF KEYWORDS- Yourself- Dictionaries- Competitors1 Focus on very
generic keywords
ex: laser printers, multifunction centers, faxes
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GATHER A HUUUUGE LIST OF KEYWORDSSEO Book KeywordSuggestion Tool2 Focus on
keyword variationsex: color laser printer, monochrome laser printer
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GATHER A HUUUUGE LIST OF KEYWORDSGoogle AdWordsKeyword Tool3 Fine tuned your
keyword listex: plurals, mispellings, etc, but also to find terms specific toyour region (ex: char in Quebec)
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GATHER A HUUUUGE LIST OF KEYWORDS
Now that we have a clean list of product-only related keywords, let’sconcatenate!
a b a b
A1 B1 C1
=CONCATENATE(A1;B1)
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GATHER A HUUUUGE LIST OF KEYWORDS
compare
suggestion
comparison
advice
guide
info
information
review
resource
resources
price
purchase
get
acquire
buying
onlines
selling
buys
sales
shopping
Calgary
Halifax
London
Ottawa-Gatineau
Saint John
St. Catharines-Niagara
Thunder Bay
Vancouver
Winnipeg
Chicoutimi-Jonquiere
Comparisonkeywords
Buyingkeywords
Regionalkeywords
laser printer
laser printers
color laser printer
color laser printers
monochrome laser printer
monochrome laser printers
black and white laser printer
black and white laser printers
business laser printer
business laser printers
Generickeywords
For an excel sample, visit www.marketinginteractif.ca (one of the latest post)
Awareness Interest Consider Purchase
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REFINE YOUR KEYWORDS
- Free
- Reliable
- Complimentary to your other Web analytics software
Google Analytics is:
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REFINE YOUR KEYWORDS- Micro-manage your keywords
- Put emphasis on the best converting ones
- Lower emphasis or delete non-converting ones
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FIND THE EXACT TERMS
… But more importantly, find the exact termsconsumers are using in order to:
-Find new keywordsex:Brother all-in-one printer with fax
-Expand your negative keyword listex: Brother intellifax 4750e manual, Brother printer driver
-Create your rationale on exact and phrase match.
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FIND THE EXACT TERMS
Create your rationale on exact and phrase match.
brother mfc-240cmfc-240c
Keyword Avg. Time on Site % New Visits Bounce Ratebrother mfc-240c 00:02:37 83.33% 22.22%mfc-240c 00:03:47 6.25% 25.00%
Put “brother mfc-240c” on phrase match
Put “mfc-240c” in negative exact match
“-[mfc-240c]”
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BUT HOW?
http://www.ga-experts.co.uk/blog/2006/11/how-to-get-detailed-ppc-keyword-data.htm
http://www.roirevolution.com/blog/2007/04/exact_keyword_tracking_with_google_analytics_revis.html
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BUT HOW?
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BUT HOW?
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BUT HOW?