© Copyright IBM Corporation 2010

WebSphere CommerceExtended Brand Experience

WebSphere Commerce

2 © 2010 IBM Corporation

New mediums, impression formats, digital touch points, and interaction models are influencing and fragmenting the customer journey

WebSphere Commerce

3 © 2010 IBM Corporation

Data

POS

Kiosk

Web

B2B sitesTele, mobile

Customer procurement / systems

Fulfillment

Suppliers

Retailers

Distributors

Resellers / DealersLegacy systems

Back-end

B2B / Partners

Changing the way we market, build relationships, and deliver brand value

WebSphere Commerce

4 © 2010 IBM Corporation

WebSphere Commerce 7 Extended Brand Experience

Search and Comparison

Shopping Engine Optimization

Affiliate Sites Aggregators /Portals

Social Sites/ Communities

Widgets (Internet,

Desktop, Mobile)

Viral Marketing

Brand 2 Brand 3 Brand 1 Brand 4

Extend the experience beyond website by embedding widgets in 3rd party Internet properties and by supporting feeds

WebSphere Commerce

5 © 2010 IBM Corporation

Extend and Manage Brand Experience

Deals

Coupons

Access my lists

My Community

Search

Personalized Widgets

Smartphone Apps & Widgets

Social Network widgets & apps Affiliate Marketing Widgets

Affiliate Partner 1 Retail

Partner

B2B Solutions Partner

Ext

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Man

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Reseller 1

WebSphere Commerce

6 © 2010 IBM Corporation

My Wish List widget/My favorites widget: Enables shoppers to share their favorite products or recommended products on social networking sites or personal sites such as blogs

Gift Registry widget: Enables shoppers to post their gift registries on their favorite social networking sites

Promotion & Brand widget/feed: Enables shoppers to get branded retailer messages, Show the hottest deal (Deal of the day), etc via widget or feed

Remote Widgets: Shopper-driven Scenarios

WebSphere Commerce

7 © 2010 IBM Corporation

Promotions & Brand Widget: Connect WebSphere Commerce eSpots to retailer owned social networking sites, affiliate and partner sites.

Centrally manage and control all remote eSpots from the Management Center, WC business user tool

LOB Widget Editing: KickApps for WebSphere Commerce enables marketers to quickly change widget skins, look, and feel to accommodate branding and campaign needs

3rd Party Sites

Remote Widgets: Retailer-driven Scenarios

Direct Touch Points

Commerce Management

Center

Remote eSpots

Partners & Affiliates

Partners & Affiliates

Content and AggregatorsContent and Aggregators

Social NetworksSocial Networks

KickApps Studio for WebSphere Commerce

LOB Widget Manager

WebSphere Commerce

8 © 2010 IBM Corporation

Extend the brand experience and discussions to where customers and prospects are interacting across the Internet

Cost effectively leverage new channels to promote brand and products Leverage social networks to improve consumer reach and drive traffic to the retailer's own Web site

Control brand experience centrally and easily

Help increase customer satisfaction and loyalty

Remote Widgets

WebSphere Commerce

9 © 2010 IBM Corporation

Demo - Extend the brand experience to 3rd party sites

MadisonsRetail

Affiliate Partner

Madisons Blog

•Deal of the week•Top sellers

WebSphere Commerce

10 © 2010 IBM Corporation

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11 © 2010 IBM Corporation

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12 © 2010 IBM Corporation

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13 © 2010 IBM Corporation

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14 © 2010 IBM Corporation

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15 © 2010 IBM Corporation

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16 © 2010 IBM Corporation

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17 © 2010 IBM Corporation

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18 © 2010 IBM Corporation

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19 © 2010 IBM Corporation

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20 © 2010 IBM Corporation

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21 © 2010 IBM Corporation

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22 © 2010 IBM Corporation

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23 © 2010 IBM Corporation

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24 © 2010 IBM Corporation

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25 © 2010 IBM Corporation

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26 © 2010 IBM Corporation

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27 © 2010 IBM Corporation

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29 © 2010 IBM Corporation

WebSphere Commerce

30 © 2010 IBM Corporation