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What To Write?• Write for humans not robots!• Don’t stuff in keywords• Use keywords in the title• Do not duplicate content you have written before
What Links Do You Want?• Do not overdo anchor text • Don’t be scared of brand links
they have a strong value
Summary
@Koozai_Tara
Understand the Content Marketing Cycle
Use Idea Generator Tools to understand what people are looking for
Use keyword refinement tools to select the right phrase to target
Start creating ‘killer’ content
36@Koozai_Tara
Image Sources
http://gcaptain.com/overboard-sarts-devices/?41264 http://www.flickr.com/photos/fastson/3667663323/ http://flicc.yoihj.com/zhelezo / http://www.plinky.com/prompts/1017/answers?
sort=Newest&page=4 http://www.flickr.com/photos/petit-coco/2177750813/ http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.flickr.com/photos/68751915@N05/6355351769/ http://scorm.com/blog/2011/07/pens-turbo-charging-your-elearning/easy-publish-button/ http://www.bestviral.com/image/7q/copy_paste_babies http://mamaneedsatimeout.com/daily-drama/questions-questions-so-many-questions http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.celestialdelish.com/2011/09/easy-fluffy-scones.html