SOLUTI

ON MARKETI

NG

COURSE: CASE S

TUDY

Kindle FireMatt DiStefano & Kerrie McCarthy

Kindle Fire

Solution Marketing AnalysisMatt DiStefano and Kerrie McCarthy

People/Users, Fit to Needs

3.0

Process/Completeness

4.0 - all the necessary components of a media library

Content/Information

3.0 , media consumption is their bread and butter, but short battery life and small screen, poorer resolution

Technology: hardware and software

3.0-Amazon silk brings new aspect to Kindle

-Speeds up processing time for web pages and reading view keeps focus on enjoying your media your way

-touchscreen can be unresponsive

-lack of security

Services and Support

3.0 - lacking easy physical support

Differentiated Offering

3 -unique in making media digestible i.e. amazon silk,

-classic kindle is a stronger unique offering

Partners

Rating 4

Partner Friendly- Model

Rating 2.5

Partnership with Android is strong, but there isn't much room for anything else.

Is It A Solution?

Total Score: 21.5

Solution for people looking for a multimedia oriented tablet.