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Knowledge Management:An Organization’s Key to Survival
in the New Complex World
Ritu [email protected]
Knowledge Management is the discipline of enabling teams, individuals and entire organization to collectively and systematically create, share and apply knowledge to better achieve their objectives.
Ron Young, CEO/CKO Knowledge Associate International
Demystifying Knowledge Management
According to Forbes, Fortune 500 companies lose roughly
$31.5 billion a year by failing to share knowledge
Further read: Shedding light on Knowledge management (SHRM)
Knowledge Management is no longer a passing fad…
…but an imperative for organization’s success
Managing Knowledge properly will help us respond to customers and marketplaces with greater relevance and immediacy and more differentiation
Knowledge Management will result in…
Reduced Deliverable Time• Build proposals, solution documents with
faster turn around time• More time to “focus on the pursuit”
Bring in more depth while solving problems• Drive more collaboration across teams• Access to “best” insights – tacit or explicit
Effective knowledge retention• Reduced ramp up time for new in role• People awareness / readiness
Predictable Quality• IP re-usability • 100% accurate and up-to-date repository• Consistent messaging to Clients• Standardization across collaterals, deliverables
$
Tacit Knowledge Explicit Knowledge
Organization IP
• Case Study - approaches, impact
• Capability Decks
• Industry Insights
• Learnings from Quality Projects
• Process Best Practices
• Process Insights
• Learning Documents
• Takeaways from CXO Conversations
• Situational Learnings (projects, client visits)
• Learnings from Seminars / Webinars
• Insights from Good Reads (articles, reports, surveys)
• Schemas
• Benchmarks
• Diagnostic Tools
• Business Frameworks
Knowledge = Tacit + Explicit + Organization IP
Personal Knowledge
Tacit Knowledge
ExplicitKnowledge
Knowledge Management
1
2
43
Organization ArtifactsBenchmarks, Best Practices
Organization IPSEP Schema’s, ProcIndex
Organization Knowledge / Knowledge Sharing Forums, Collaboration
Projects Client InteractionVirtual ExpertsRFP’s, RFI’sMarket Study
Knowledge ArtifactCase-Studies, Learning Documents, Best Practices
Four Phases depicting the Knowledge Flow
KM Goals & Metrics
2. KM Culture 1. KM Process
KM Strateg
y
KM Organization and Governance
3. KM Technology & Tools
KM Framework and Core Components
Culture of Knowledge
KM Behavioral Analytics
Knowledge Sharing Community Events
KM Maturity Assessment &
Planning
Recognition
• Activity – contributions, documents• Adoption – downloads, views• Value – re-use, likes, shares• Content Aging - </> 6 months
• Cross functional forums, Conclaves• Leadership calls • Webinars
• Incentives & Gamifications • Quarterly town-hall, team awards• Success stories - Use Cases communication
• VOCs• Gap analysis • Continuous improvement
KM Zealots/ Culture Planters
• Share and adopt best practices • Evangelize process excellence – feedback,
improvements• Videos, shares, reposts
Building Knowledge Culture – Culture can eat strategy for breakfast!
Drive client results
Teams deliver better quality and results, in less time• Knowledge Codified for
greater repurpose• Access to tacit “best”
insights• More time to “focus on
the pursuit”
Improve team Collaboration
• Deal teams build proposals in lesser turn around time
• Increased contribution with greater ease
• Decreased knowledge drain
Build Relationships
• Contact within network increases
• An increase in the Win Rate
Measuring Success of Knowledge Management
Knowledge as an asset or resource unlike information or data, is not easily understood, classified, shared or measured
It is invisible, intangible and difficult to imitate
Expanding the knowledge base within the organization is not same as expanding its information base
Culture change is neither quick nor easy, but it is no longer an option if you want to be successful in the knowledge economy
Conclusion
You can also reach out to me with your views @
@ritu0210
Knowledge Management: New Wisdom or Passing Fad?
https://www.linkedin.com/in/ritu-rathore-997b3332
