KNOWLEDGE MANAGEMENT

A N J A L I S H A R M AE - 8

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XEBEC COMMUNICATIONS PVT. LTD.• The company is an advertising, marketing and public relations agency

based in India.• Involved in developing and employing the best digital marketing strategies

and creative technology solutions. • The services include Online Reputation Management, Search Engine

Optimization, Search Engine Marketing, Social Media, Website designing and development, Media planning, Campaign management, Mobile apps and design.

CLIENTS

KNOWLEDGE ASSETS

• Assets- Creative technology, brand content advertising• Strategy- Specific Client requirements• Process- Outsourcing to third party for data collection, • Systems- Physical infrastructure• Structure- Decentralized work according to client requirements

DIGITAL PROCESSES USED

• The services include Online Reputation Management, Search Engine Optimization, Search Engine Marketing, Social Media, Website designing and development, Media planning, Campaign management, Mobile apps and design.

• The company follows a systematic process of getting the requirements from clients, according to which it conducts market research and collection of current trends is undertaken. After this, the creative team makes use of the researched data, and then conceptualizes and brainstorms to create a unique idea for the client.

• Primarily, the content is digitally generated for advertisements. For this, software like Photoshop, Illustrator, Corel Draw are use heavily.

REQUIRED CHANGES

• Feedback from Clients-• It is an important aspect to keep following up with the clients on a more

frequent basis to know the changes to implemented in case of areas that need improvement. This way, the clients can help the agency work on advertisements with a mutual agreement.

• Initially, the Pune branch was the only active functioning agency with limited infrastructure. Through the years, the Mumbai and Bengaluru branch became equally involved in providing digital services.

THANK YOU