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Juice Leadership Guy WollaertGeneral Manager, Global Juice Center
The Coca-Cola Company Is The World’s
Largest Juice & Juice Drinks Company!
1,400 Servings Per Second
200 MM Incremental Cases Sold in 2008
145 Countries
100 Brands
1,100 Products
Strategically Expanding
Poised to achieve in next 5 years what has taken 50 years to build!
#1 In Volume And Value Share,
Growing At 11% CAGR Since 1998!
Organic Growth Acquisitions and Investments Innovations
1998 2003 2008
MM UC
Share
KO owns a minority interest in Innocent
Nearly 2x Share
We Are Executing Against A Strategic Game
Plan To Capture The Juice Opportunity
GLOBAL JUICE TRADING COMPANY
Grove 2 Glass Trading GmbH
The three pillars of the “Grove To Glass” category strategy
Bottom Line
We Are Executing Against A Strategic Game
Plan To Capture The Juice Opportunity
GLOBAL JUICE TRADING COMPANY
Grove 2 Glass Trading GmbH
GLOBAL JUICE MARKETING AND
BUSINESS ACCELERATION
The three pillars of the “Grove To Glass” category strategy
+
Bottom Line Top Line
We Are Executing Against A Strategic Game
Plan To Capture The Juice Opportunity
GLOBAL JUICE TRADING COMPANY
Grove 2 Glass Trading GmbH
GLOBAL JUICE MARKETING AND
BUSINESS ACCELERATION
JUICE OPERATING PROCESS
OPTIMIZATION
The three pillars of the “Grove To Glass” category strategy
+ +
Bottom Line Top Line Margin
Unique Juice Capabilities That Complement
Our Sparkling Model
Successful Sparkling Model Fit For Purpose Juice Model
Consistent ingredient specs
and quality
Enduring taste attributes
Products from standardized
formulas
Ingredient parameters vary
significantly over time
Fluctuating taste attributes
Dynamic blends based on
customized recipes
+
Expertise To Optimize Decisions Impacting
Taste, Quality And Cost
Right Fruitfor the
Right Juice in the
Right Time & Cost
R3 R3
DemandSupply
Right Productto the
Right Customerfor the
Right Price
VolumeCost
Creating A Global Juice Trademark While
Retaining Local Equities
Common graphics and visual identity
Available in 122 countries, 76 for Minute Maid alone
From juice drinks to enhanced juice
Building Brand Equity Through The
Global Common Look & Feel
Building Brand Equity Through The
Global Common Look & Feel… Across Fruits
Building Brand Equity Through The
Global Common Look & Feel… Across Packs
Building Brand Equity Through The
Global Common Look & Feel… Across Brands
Leveraging Our Scale To Reapply Successes
Differentiation With Compelling Superiority
HIGHER PURPOSE
NATURAL NUTRITION
SENSORY PLEASURE
Sichuan
Qinghai
Yunnan
Tibet
Xinjiang
Gansu
Shaanxi
Ningxia
Inner Mongolia
Heilongjiang
Jilin
Liaoning
HebeiTianjin
Beijing
Henan
ShanxiShandong
Jiangsu
Anhui Shanghai
Zhejiang
Fujian
Jiangxi
Guangdong
Hunan
Guizhou
Chongqing
Hubei
Guangxi
Hainan
Zhuhai
4. Continue To Invest In Infrastructure
Expansion
Bottling
Plants
2X+
Bottling plant
China mainland only
2020 Strategic Imperatives
Invest Aggressively In Cold Drink Equipment
Drive One Seamless System
Invest In Our Distribution System To Win At The Point Of Sale
Expand Portfolio To Capture Value
