Oct 2014

Success driven TV advertising for your artists and tours

Who we are: we bring digital performance into media

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Idea: combining performance marketing with media reach. Done: D.C. Media Networks

2010: Founded & headquarted in Berlin and fully independent

21 employees with both, media- & performance marketing expertise

Focus on clients’ marketing goals: your success is our target

Who we like: portfolio of happy clients

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Where we are: selection of TV channels (and more)

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Your artist on TV Digital

 

Plus  relevant  music  blogs!  

Q: task & goals (generic)

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Activate fanbase for artist’s tour and album launch spring 2015

Extend fanbase into other audiences, tied deeply into other promotion tools (tour, social…)

Filling concert venues and driving album sales physical + digital to gold-status

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A: DCMN communication concept

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Your Sales

Your artist here! Main idea

TV Media Online

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-  The Sensation -  20+ genre-landing pages -  Retargeting-level

Conversion platform

Detail: (for the moment generic) Media planning example

Source: TV-Control – AGF/GFK

Cash invest: € 29,682

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Your valuable target group (generic, based on real case)

Source: TV-Control – AGF/GFK

Men & women between 25 and 49 years old Potential in Germany: 25.01 people

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TV channel selection

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Men/Women, 25-49 years old

Number of TV spots per channel

230

186 184 180 171

140

108

73 72 64 63

SkyCin+24 TNTSerie Nat.Geo History SkyAction FOXSerie Syfy DMAX N 24 COMEDY C 13th Str

Source: TV-Control – AGF/GFK; XAD

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1,471 TV spots (20‘‘ and 10‘‘) Avg. net costs per spot: € 20.18

Avg. gross costs per spot: € 156.95

Basic Presentation ⎪ © DCMN 2014

Campaign overview

Potential [million]

Contacts [million]

Net reach [%]

Net reach [Mio]

GRP [%]

CPM [€]

OTS

Affinity [%]

Cash invest net [k€]

25.01 64.92 71.75

13.31 22.22 23.33

16.4 11.5 11.0

4.10 7.46 7.90

53.2 34.2 32.5

2.23 1.34 1.27

3.2 3.0 3.0

163.7 105.3 100.0

30 30 30

Source: TV-Control – AGF/GFK

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Germany total 14+ m/w

25-49 KPIs

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What‘s in it for you: budget, discount, model

Total cash invest € 29,682 Gross media volume € 202,876

Your pay rate 15%

Overall discount 85%

Selected TV channels

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Amazing discount on

media

Share on sold units as kickback

Our math

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All in all: your advantages at DCMN

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•  Broad network of channels •  Media planning experts •  Creation department

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TV Expertise 1

•  Reach: advertorials •  Target group: special interest •  Funnel: own conversion pages

Digital Knowhow 2

•  Amazing discounts •  Success-driven model •  Factor 4-5 more efficient than

anywhere else!

Budget 3

Contact me anytime!

Helge Hinrichs DCMN Entertainment

+49 172 41 222 48

+49 30 2084 788-84

h.hinrichs@dcmn.com

Pappelallee 78/79, 10437 Berlin

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