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Lab Session #2The Human Company

Hello!

I am @sarita, CEO of @luminarylabs.

Welcome to #labsessions

About Luminary Labs

We develop strategies and innovation systems for Fortune 500 and government leaders seeking to transform their organizations and industries.

FDA Food Safety Challenge

#EdPrizes

PS: We are hiring.

What is Lab Sessions?

#LabSessions

A place and time for founders, designers, developers, data mavens, and innovators of all stripes to help solve for society's most pressing issues.

Each gathering involves a facilitated strategy session, networking, and synthesis, resulting in a tangible plan and new connections for our featured innovator team.

Good eats and drinks are always served.

From design and systems thinking…

…to design and systems doing.

The 21st CenturyBusiness Imperative

What is the purpose of the

corporation?

Shareholder value?

“There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase profits…” Doing anything else is “unadulterated socialism.”

Quaker Oats president Kenneth Mason, writing in Business Week, declared Friedman's profits-are-everything philosophy, “A dreary and demeaning view of the role of business and business leaders in our society."

Wrote Mason: "Making a profit is no more the purpose of a corporation than getting enough to eat is the purpose of life. Getting enough to eat is a requirement of life; life's purpose, one would hope, is somewhat broader and more challenging. Likewise with business and profit."

A company's primary responsibility is to serve its customers. Profit is not the primary goal, but rather an essential condition for the company's continued existence and sustainability.

“A company's primary responsibility is to serve its customers. Profit is not the primary goal, but rather an essential condition for the company's continued existence and sustainability.”

The Human Company#humancompany

“We've sort of destroyed business after business in this country by looking at spreadsheets with numbers we call truth.”

Mark Bertolini, CEO, Aetna

Major global companies could save $19 billion a

year in recruiting and training costs by adopting

16 weeks of fully paid maternity leave.

“If you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company. Thank you very much.”

Howard SchultzCEO, Starbucks

“You can't go to work and think that business should just be about financial profits, because you'd be serving only a very one-sided view of what it means to be a human on the planet.

And we live on the planet.”

-Rose MercurioCEO, Patagonia

"He's out there singing, 'Who's going to save the

world?' and those messages are right, you

need to pay attention to the environment and

education," he says.

"I'm just adding, integrate your economic engine."

(Photo: Jakub Mosur, Jakub Mosur Photography)

But what about small businesses?

And startups?

Unlocking the golden handcuffs

Plated chose to establish a new fulfillment center in the Bronx, which also employs homeless veterans through the Jericho Project.

And everyone gets equity.

It’s your turn.

Yes. You.

The startup.The investor.The employee.

We’re going to write the

#humancompany playbook.

4 Topic Areas

1. Compensation: pay, equity, benefits.

2. Career trajectory: investing in advancement and personal growth.

3. Allowing for life: balance shouldn’t be that hard.

4. What is “right”: weighing in on social issues.

How It Works

Pick a topic area to start. Each topic area will be staffed by a Luminary and a volunteer.

Grab a marker and share policies that have worked, or could work, for early stage companies that aim to be human companies. (Bonus points if you make an economic argument.)

Every 15 minutes we will rotate.

We’ll regroup to share, and then publish findings.