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● Business benefits from a high conversion rate leading to higher client base
● Landing page aims at capturing leads before sending them to sales funnel
● Each page should contain valid contents
● Right from the size and colour of your call-to-action to length of page should have a valid purpose
Landing Page - A Work Of Art
www.omnepresent.com
Be Consistent
● Consistency refers two things○ First consistency is the details you present
regularly■ Irregularity in the facts shouldn’t
happen○ Second consistency is users experience
■ Consistency entails comfort for those visiting landing page
■ It’s important to continue innovating and improving the elements of landing page
■ Too many changes at once can affect your conversion rates
www.omnepresent.com
Incremental Changes
● Businesses are so focused to do changes on their landing page they are not thinking from a clients perspective
● Redesign of landing can lead to stress and confusion for clients
● A complete redesign can cause up to a 20% down in conversion rates
● They allow us to track the triggers responsible for increase or decrease of conversion rates
● So that we can precisely take note of down-turn and reverse it
www.omnepresent.com
Narrow Your Focus
● Landing page should consist of one intention in mind
● More calls-to-action leads confused prospects
● The content should be simple and relevant● Limit your value proposition to two lines● Get rid of excess distractions● Ask only those fields which are valuable to
the company● Avoid any links on your landing page or you
may lose the potential prospect
www.omnepresent.com
Test Different Phrasing and Formatting
● CTA can make or break landing pages’ conversion rate
● The landing page should include what's absolutely needed
● The value proposition should be simple and clear indicating the benefits to the clients
● Testing should be done to find the defects in the page
www.omnepresent.com
Create Urgency
● Creating a sense of urgency or scarcity is an effective approach
● For Instance, “Limited Time offers” compel visitors to act quickly
● CTA can also include offers like “Only the first 100 sign up will be given free eBook”
www.omnepresent.com
Use Directional Cues
● Use relevant cues to direct visiting clients
● Try to put the attention towards what’s important
● Directional cues are important as the landing pages may not be read completely
● Make use of arrows pointing towards the information want to be showed
www.omnepresent.com
Credibility Indicators
● Use previous clients’ testimonials, to convince your potential clients
● Implement positive testimonials on your landing page
● Include picture of the client on the testimonial to enhance credibility
● Customers like to check the reviews before investing
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Relevance
● Keep offers consistent with CTA and landing pages
● Advertisements should fulfil the readers expectations
www.omnepresent.com
Conclusion
● The main aim is to increase the conversion rates through landing pages
● Profit potential will substantially increase
● Every information on your page should be have a purpose
● The sections of the page should be strategically designed to maximize the effect of the page
www.omnepresent.com
Contact Us
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