L'Atelier BNP Paribas presentation

Digital Luxury Conference with P1.CNThe social network for affluent Chinese consumers

Organized by L’Atelier BNP ParibasIn partnership with

P1.CN

DIGITAL LUXURY LANDSCAPE IN CHINA

© Copyright L’Atelier BNP Paribas. 2011 3

Largest & Fastest Digital Market in the world

Digital Landscape


Luxury Market

Today the 2nd world largest market Projected to rank 1st by 2015

18% annual growth from 2010 to 2015

accounting for over 20% of the global luxury market by then.

Source: Mckinsey Insights China - Understanding of China’s Growing Love for Luxury

2010-2015 Transaction size of China luxury market

© Copyright L’Atelier BNP Paribas. 2011

Market specificities

80% of Chinese luxury consumers are younger than 45 years of age (compared to 30% in the U.S. and 19% in Japan).

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China’s luxury industry will probably be driven not by the middle-aged urban super-rich but instead by the country’s fast-growing middle class

Chinese luxury market is projected to grow 18% (CAGR) from 2010 to 2015

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Gifts represent 30% of the luxury market

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Overseas purchase represent almost 50% of the market (but CAGR is lower. Cosmetic is very domestic vs Watches and jewelry more overseas)

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Male buy more than Female


Internet is now the second most important touch point for luxury buyers

Internet is driving sales


Internet is also a key driver to bring consumers into physical stores

SOURCE: Altagamma: Online survey, conducted over 1,500 respondents in June 2011, based on luxury consumer panel

Driving clients to Stores


Blogs and social media are increasingly important in online research in China

1 In China considered social networks as XiaoneiSOURCE :Altagamma: Online survey, conducted over 1,500 respondents in June 2011, based on luxury consumer panel

High influence of Social media


SOURCE: Altagamma: Online survey, conducted over 1,500 respondents in June 2011, based on luxury consumer panel

Beyond the store: shopping online

Few number of stores in China and poor quality of service drive many HNWI to shop online


E-Luxury Market in China

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Total transaction size in 2011 should be hitting value RMB 10.73 billion (Euro 1.3 billion), growing68.8% from 2010.

It is estimated to reach RMB 37.24 billion (Euro 4.5 billion) by 2015

Source: iResearch, Nov, 2011

2010-2015 Transaction size of China online luxury market

Global online luxury market 2010:Euro 4.5 billion

More than 100 events organized every year More than 10,000+ companies already attended our events

Events organized in Paris

Events organized in Shanghai

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Company Introduction

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Company Introduction

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Our mission

Assist your organization to understand and engage online consumers, design and optimize efficient digital strategies(communication, marketing, sales, internal organization) and detect the latest disruptive trends arising within your industry throughout Asia.

L’ATELIER, Innovation unit created by BNP Paribas Group. At the forefront of digital technologies since 1978.

R E S E A R C H

S T R A T E G Y

T R A I N I N G

E V E N T S

Our Services & ClientsR E S E A R C H

Market & ConsumerDisruptive Innovations Competitors AnalysisTrends Scouting

S T R A T E G Y

Digital CommunicationDigital MarketingE-RetailingE-Business Management

T R A I N I N G

Workshops SessionsTraining SeminarsCustomized Online Platform

E V E N T S

Conferences organizationOn-site tours: China, Japan, South KoreaKeynotes of experts

[email protected]

L’Atelier Consulting Management (Shanghai) Ltd.

Cloud Nine Plaza, 9/F

1118, West Yan'an Road200052 Shanghai - China

(8621) 62810333

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