Launching a Brand in Your Backyard: Building Brand Power and Loyalty through the Marriage of...
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Colorado Native – SpyderLynk SnapTags Launching a Brand in Your Backyard Building Brand Power and Loyalty through the Marriage of Grassroots and High Tech Marketing DMA 2011
Launching a Brand in Your Backyard: Building Brand Power and Loyalty through the Marriage of Grassroots and High Tech Marketing
1. Colorado Native SpyderLynk SnapTags
Launching a Brand in Your Backyard
Building Brand Power and Loyalty through the Marriage of Grassroots
and High Tech Marketing
DMA 2011
2. Nicole SkoggCEO & FounderSpyderLynk
Glenn Knippenberg
President & Co-Founder
AC Golden Brewing Company
3. 30-barrel brewery
Located in the middle of the Coors Brewery
4. Colorado Native is born, brewed and shared
locally
5. Word of mouth was used to drive SnapTag
activation
6.
7. Colorado Natives packaging and marketing materials become
interactive marketing tools
8. Colorado Natives target consumer wants to discover..not be
marketed to.
9. SnapTags enabled:
Activation of a consumer experience where ever a brand
impression was delivered; often while the consumer was experiencing
the beer itself
10. The ability for Colorado Native to build and engage a
community in sustaining direct marketing efforts
