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Le’ Dawn Solutions Co. aims to
promote self-sufficiency, industry and entrepreneurship among our
customers who will in turn become our partners / dealers spreading the healthy goodness of Le Dawn
Premium Coffee
We believe in that it’s about time we provide a sustainable and
realistic source of livelihood for our “kababayans”.
March 20148 Dealers
$5,566 Startup Capital
Dec 20141,862 Dealers
Total Sales: $30,451
Dec 20152,920 Dealers
Annual Sales: $43,263
4,829 dealers as of May 2016
Fully operational online business transactions monitoring system via www.ledawn.com
We were awarded by the National Customers' Choice Awards as Most Outstanding High Quality Healthy Beverages Provider 2015 for excellence in company reputation, integrity, product quality and customers' trustworthiness.
Our product was conferred the Seal of Product Quality 2015-2016 by the National Product Quality Excellence Awards.
BloggingComment Marketing
Livelihood trainings
Events SponsorshipOnline Video & Slides
Word of mouth
Health Awareness Campaign
Direct Selling / ReferralZumba & Fitness
Social Networking
Flyering /print ads Raffles & On-site Promos
Since were are Dasmariñas-based, our customers are mainly from around the National Capital Region, Region 4-A and some from Central Luzon. Some of them who have OFW families, send our coffee to be sold in Japan, New Zealand, Italy, Dubai and HK.
We are also an official seller at the country’s premier online shopping site— www.lazada.com making the coffee available anywhere in the Philippines through “effortless shopping”
1 box (10 sachets) of Le Dawn Premium Coffee is only $5SRP – 1 serving costs only $0.50 for a cup of creamy, healthy, sugar-free gourmet coffee.
By simply purchasing 1 box, a customer have the option to become a dealer at no extra cost! All his/her succeeding purchases will only be $4/box, thus if he sells it at SRP, 10 boxes will mean $10 which is above the minimum daily wage in the Philippines.
With more and more dealers coming in…in the long run, Le Dawn Solutions will help reduce unemployment, encourage ordinary Filipinos to become entrepreneurs and rally around providing quality and proudly Philippine-made products.
Making a name for ourselves in a market dominated by big players
We’re building our brand via grassroots—FANs (Friends And Neighbors)
Growing fast without any sales or marketing staff and a tiny sales and marketing budget.
We empower our customers by turning them into earning sales force while they enjoy the healthy benefits of Le Dawn Premium Coffee.
Morphing from local to regional, national and finally, global!
We attract and keep our customers to become dealers. Then train our Dealers to attract and keep customers, like a virus… this cycle ensures continuity and frequency of customer/dealer re-purchases.
Fund Distribution
Production
Sales & Marketing
Operations
Business Development
Customer Success/Retention
To push our product to the marketplace while establishing a solid base of customers who, later on, will be trained to become earning sales force & entrepreneurs.
Basically, this business gives business to the coffee-loving Filipinos who wants to earn extra while enjoying a delicious & healthy cup of coffee.
Dealers come and go, but our satisfied customers stay and become our partners in this business. We empower our consumers by turning them into earning sales force , thus employees, drivers, teachers, gov’t workers, housewives and even students will have equal opportunity to earn with “Sipag and Tiyaga” (hard/smartwork & persistence) as their capital coupled with our fully automated online database at www.ledawn.comwhich host our Business Transactions Monitoring System (BTMS) – it’s a 24/7 program, real time tracking & on-line customer data base.