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This presentation looks at how competitive the hosting and other such marketplaces have become. It discusses what savvy marketers are doing to overcome what has become unrealistic bidding wars in both Adwords PPC and in the CPA payouts for new signups. It looks at why so many companies led by so-called marketer who only know how to follow the pack are failing while those who are using non-conventional marketers such as Lunarpages, Hosting.com, UK2 and others have been leading the pack.
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(Curtis) R. Curtis, Chief Rainmaker
Sharksfly Marketing Solutions Inc.
Sharksfly Marketing Solutions
“So how do they
make any money?”
Affiliate Marketing/Lead Generation In a Highly Competitive Market
“Web Hosting Companies
Are Having to Pay Out
Very High CPAs!”
Web Hosting Affiliate CPAs
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Yet..Great Web Hosts, Hosting
Resellers & Affiliates Can Make
Gobs of Money
“BUT…they are few & far between!!!”
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Most will not make enough $s to survive!
It is one of the most competitive spaces!
It is very crowded market space!
Why is It So Hard to Succeed???
Affiliate Marketing/Lead Generation In a Highly Competitive Market
And…Why Do So Many Fail?Put up banners & wait!
Target & chase after the same keywords!
Do not have $s & resources to compete with the big dogs!
Forget that it is all about people, not technology!
Affiliate Marketing/Lead Generation In a Highly Competitive Market
BUT wait ….there is a better way!!
However there are few things you will need to avoid…
Affiliate Marketing/Lead Generation In a Highly Competitive Market
3. Determination & motivation
1. Study & learn from the best
4. Self-discipline & time mgt.
2. Put in the time & effort
Quick tips before starting
5. Stay positive & optimistic
6. Communicate with Program Managers
Do not focus on selling hosting!
Do not follow the pack!
Be Different – Change Your Selling Mindset!
Change the Playing Field!
Do not target hosting related keywords!
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Focus on Helping People with Problems!!
There are more people with problems than people who need hosting AND they are starving for answers!!
“The Secret Sauce!”
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Why is Trust So Important?
People who trust you are more likely going to TRUST “your
recommendations”
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Look for people asking questions or having problems related to web hosting
How to Find Starving People?
*** Trust me… there are lots of them!!!***
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Create solutions to common problems
i.e. “Web site keeps crashing!”
Answer questions in forums
Seek Out People in Distress!
Write articles & blog about web hosting issues
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Support is the great differentiator
24 x 7 Live chat & phone support
Online manuals, forums, wikis & FAQs
24x7 Knowledgeable technicians
Online tutorials & other visuals
Blogs & user communities
… the more the better!
Write Articles & E-Books About Common Problems & Solutions
Then make them freely available everywhere!
So am I crazy? Why would I share this Information?
Affiliate Marketing/Lead Generation In a Highly Competitive Market
Saving the Best for Last!
REMEMBER:
“Solve people’s problems and you WILL GET their trust you need to convert your recommendations into sales”
Affiliate Marketing/Lead Generation In a Highly Competitive Market
BUT You Still Need “Great SEO”
Affiliate Marketing/Lead Generation In a Highly Competitive Market
(Curtis) R. Curtis, Chief Rainmaker
SharksFly Marketing Solutions Inc.
Tel: 1.206.414.3654
Cell: 1.604.313.7377
Please Complete Survey!Session Track: Marketing & Sales Track
Session Title: Affiliate Marketing/Lead Generation In a
Highly Competitive Market
Sharksfly Marketing Solutions
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